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Old 08-15-2009, 12:00 AM   #1
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Default Keyword Research - Advice From Experts Needed

Hi guys,
Ive set aside today to do some keyword research, and I feel as though I have a reasonable handle on this, however I cant help but feel that Im missing something. I would like to ask the more advanced marketers for some advice on how I can improve my current strategy in the hope of finding better keywords/phrases. In particular, long tail keywords with low competition. To clarify, these keywords will all be used within articles published both on my site, as well as on various article directories.

Ok, heres what I am currently doing, please provide thoughts and opinions.

I open up two instances of the Google keyword tool. I perform a keyword search using the root keyword. For this example Ill use "dog training" as an example.

So in Google keyword window one I type "dog training" - all countries and territories, and sort the results by Global DESC. The results at this point are BROAD.

I then skip the first two or so keywords because obviously the competition will be too high, and move down to say the third or fourth keyword. In this example it would be "dog obedience training". I take this keyword, copy it and paste it into the secondary Google keyword tool window again, all countries and territories, sorted by Global DESC, but with EXACT results showing.

I then take these keywords one at a time, and paste them into Googles search, using the following...

allintitle:dog obedience training

I know by my results that this particular keyphrase pulls 74,000 searches per month, and has 386,000 competing sites for this particular keyphrase. Due to the high numbers, I leave it and move on to the next keyword (second window) repeating this process until Im down to keywords that pull about 1,000. Once Im down to those numbers, I move back to the first window and grab the next keyword/phrase and repeat the process.

Hope Im not confusing you too much!

Basically anything that comes in with decent figures, I enter into a spreadsheet, which I then pass onto my writer.

Now my question is this...

How can I improve on this method? Is there anything further that I should be doing? What further advice could more experienced marketers give me? Am I on the right path?

Thanks!

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Old 08-15-2009, 12:07 AM   #2
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Default Re: Keyword Research - Advice From Experts Needed

As far as finding the keywords...I like to look at my competitors tags lol

Make a big spread sheet of them, throw them all into an adwords account for a completely unrelated product and let it rip...

By the time Big G smacks me 18 - 24 hours later, I have all the data I need

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Old 08-15-2009, 12:12 AM   #3
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Default Re: Keyword Research - Advice From Experts Needed

Quote:
Originally Posted by Jeremy Kelsall View Post
As far as finding the keywords...I like to look at my competitors tags lol

Make a big spread sheet of them, throw them all into an adwords account for a completely unrelated product and let it rip...

By the time Big G smacks me 18 - 24 hours later, I have all the data I need
Thanks dude, but Im not using Adwords. How exactly do you look at your competitors tags? Keywordspy?

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Old 08-15-2009, 12:23 AM   #4
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Default Re: Keyword Research - Advice From Experts Needed

Sounds pretty good to me...

Just remember this...

You're not competing against all those sites. You aren't competing with any site past page two. So that should eliminate a degree of stress right away.

The best thing you could do is just optimize for the most relevant keywords you have that are long tail. Don't give too much thought to how competitive they are.

A post here in the warrior forum I made got listed within the first few hours of posting.

Just go to Google and type in "print now button" and you'll see it's listed as 4 or 5.

"print now button" gets searched for anywhere from 5,000 to 15,000 times per month on Google...if I simply have my sig file with my website address on that post i would probably get some traffic.

And I didn't even try!

-Anthony

P.S. Woops...my mistake -- It's not this forum...it's v7n.com forum. sorry, but you get the idea...
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Old 08-15-2009, 12:47 AM   #5
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Default Re: Keyword Research - Advice From Experts Needed

Quote:
Originally Posted by ramone_johnny View Post
Thanks dude, but Im not using Adwords. How exactly do you look at your competitors tags? Keywordspy?
social bookmarking sites, RSS feeds, Articles by looking at the source...

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