Any webdesign agency making the blog work?

4 replies
Hey everybody,

I own a webdesign agency, and have been thinking about blogging to build a thought leadership and attract more clients.

A simple google search revealed most webdesign agencies blog for the sake of blogging, what I mean here is, it looks like nobody reads their blog.

Almost all webdesign agencies don't even have a single comment on their blog posts.

I think it is easy to judge that if a blog has 0 engagement it's not doing the job.

Now coming back to the topic, I wish to model a webdesign agency who has managed to make blogging work for them, so I can model those guys.

Any suggestions warriors?
#agency #attract clients #blog #making #webdesign #work
  • Profile picture of the author RSK3000
    Some random thoughts from somone who is not a web design agency...............

    Just because there are no comments does not mean they are not seeing the content.

    I doubt web design agencies are doing anything special/different/unusual to promote themselves.

    If I were you I would build your own personal brand. You are that ageny's Unique Selling Proposition! Then instead of 'selling' the web design agency, you a) show that you are a thought leader and b) you own this 'red-hot' web design agency. Neil Patel does this well.
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    • Profile picture of the author Anoopchawla
      Originally Posted by RSK3000 View Post

      Some random thoughts from somone who is not a web design agency...............

      Just because there are no comments does not mean they are not seeing the content.

      I doubt web design agencies are doing anything special/different/unusual to promote themselves.

      If I were you I would build your own personal brand. You are that ageny's Unique Selling Proposition! Then instead of 'selling' the web design agency, you a) show that you are a thought leader and b) you own this 'red-hot' web design agency. Neil Patel does this well.
      Yup Neil patel is awesome.

      So you think I should blog using my own name domain at Anoopchawla.com or mycompany.com/blog?

      Using my company domain will get extra traffic to my company website though.
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      • Profile picture of the author RSK3000
        If I was doing this I would have my 'personal blog' - you can call it whatever you want.

        Then I would have my business website, just in case you want to sell the business later on.

        My personal blog would be written from the point of view of the CEO of a thriving web design agency.

        My company site would be upated with posts of interest to potential customers every so often - just often enough to keep Google happy. Things like 'this is our newest staff member', 'our company has won an award', 'our company is proud to announce that we are working with (clients name)', etc, etc.

        I just remembered that I heard a presentation by the owner of a web design agency, in Leeds, England, years ago. Seemed like he knew what he was doing!

        Personal website: https://www.davidnaylor.co.uk/
        Business website: http://www.bronco.co.uk

        You might pick up some good ideas from these sites.
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  • Profile picture of the author myproductlaunch
    Sometimes people with a business have a blog just because they think they "should", without really thinking out why it's needed and how to use it.

    There are many ways to use a blog. For a web design agency, here is one way to do it:

    1. Come up a list of problems that your ideal customer has, ideally in 4-5 different topics.
    2. Create a well-researched, high-value blog post for each of them, helping them (at least partially) solve a specific problem.
    3. Create a call to action at the bottom, middle, and sidebar of your post. The CTA should allow them to opt in for something free (a "lead magnet")...a free download, ebook, consultation, etc.
    4. Now they're a lead. You can funnel them into your email series, building your authority with other blog posts and high-value content, ultimately hopefully resulting in them trusting you enough to hire you for your services.

    That's the basic idea anyway...
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