How does sh*t like this convert?

I thought the same thing,


might be the m16.

Unless you own that domain you have no idea If that page converts. For all you know the gravity on Clickbank for that product is one other seller making 99% of the sales.

Honestly just worry about you. Browsing different sites everyday will only distract and deflect you from your daily marketing duties. Market your own site, and do the kind of effective marketing that YOU want to do.

Like Yukon said, we can't know conversion. We can try to assume and most do and we all know what happens when we do that.

But if it does convert well?

Never underestimate how much people want magic. Even when the logical part of their brain says, "Nah." There's still that emotional part that craves magic. And weight loss is one arena where that's played well for a long time.

Go find some of the earlier ads for cold cereals.

Like 1800's.

They were sold as pure snake oil. Cured everything from consumption to whatever else and also was sold as a "weight loss" thing.

Like it or not, humans want magic. A lot. Even those of us who say, "That's not me." We still kinda sorta want it.

And when weight is the beast of burden?

We really want it.

Ask yourself, how in the world do magic weight loss pills still sell?

But they do.

Wanna see it in action? Go watch Dr. Oz. Dude sells pure snake oil most of the time. And most of it is related to either cancer or weight loss.

Watch the audience gobble it up.

The sales copy has lots of fear/relief/benefits there are before/after photos and the anecdotes feature avatars that match the target market. Listen to the benefits listed: better sex, total transformation, no workouts, no supplements, no motivation rituals, works for any age, any body type, etc., etc.

These kinds of pages convert because weight loss is a DESPERATE niche. These people hear what they want to hear and buy product after product looking for the quick, easy, no work secret to get the results they want.

A lot of markets underestimate DESPERATION as a buying motivator.

HI,
The reason for the conversion is straight
forward and always proven to work,

Its simplicity, no distraction,
and the video is straight forward
and many relate to it.

Its a big market and if someone
can relate to the story then see
someone lose weight,
every one wants to know,

I've realized in marketing
my landing pages convert
better when its plain and
straight to the point,

Also giving them a call to action

Its just works and you can use
it for your strategy,

I've landed on many landing
pages where there is too
much junk and writing
and just too many thing
to look at before optin in.

Hope that makes sense
and always best to learn copy
and tweak the style and see
which one works best for
your business...

Good Luck...

Not everybody is as switched on. Being marketers we spot it instantly. The average internet user is just wowed by something they are desperate to resolve/learn more about.

as people above me mentioned you do not know how well it convert if you do not own it ! and yes site maybe isnt the best but thats not my problem

If the traffic that the site gets is from "buying" keywords, i.e someone desperate looking for a quick problem solved, the page will convert. It really has little impact when a person is desperate whether the page is over promising.

The trick what I find with affiliate marketing is really finding those buying keywords. In this example, someone typing the keyword on Google - "I must lose weight right now" is desperate and in a more buying mode than someone typing " what are the lose weight products out there".

Sometimes these buying keywords are even easier to rank. So it all comes down to research and action.

Sometimes the ugliest and most basic sites perform ten times better than a site that looks like a million bucks (and maybe even cost that much). The key is to split test everything you do.

It does look spammy, but people will buy from curiosity. People will try 3 or 5 products for the results they want to get.

Its the hook. The video sales letter has a storyline that hooks the viewer and takes them through the sales message. That's why it converts.

How does this stuff convert?

It doesn't. Unless you happen to be a woman who wants to drop 38+ pounds by simply omitting two vegetables from your diet. If that's you, it probably converts pretty well.

You live in a world of bread and games a stupid person who makes nothing invests in nothing and is drunk all day is a millionaire and is worshiped by millions. So yes anything can convert if you get exposure to your audience.

IF it converts, I'd say it's because of the following things in the following order:

1) It starts with a compelling cliffhanger story - no matter how cliche the visual delivery is.
2) It deals with an evergreen topic that millions of people are concerned about.
3) It has just enough sex-appeal in the images of the man and woman to keep some people on the page for the 4 or 5 seconds it takes for them to hear that cliffhanger, see the service member with the M16, and say, what the hey, I'll see where this is going.

I just LOLd on the M16 part.

I don't get it too...

I ignore the ad after about 10 seconds

Most people outside of IM don't think things like "this site looks spammy" (the type of women targeted here, for example, eat up as many tabloid magazines as they do cookies).

And when they are pre-sold by affiliates they trust, it doesn't really matter what the sales page looks like, because they are visiting based on an endorsement, which is very powerful.

Affiliate marketing is full of surprises...you never know what will convert and what will not...sometimes good landing pages don't do well and worst looking ones like this do exceptionally well...probably it is all about how well visitors receive information on a landing page...this article proves to be helpful in understanding what this is all about...Detailed Guide: 8 Must-Have Elements of an Effective Landing Page - Scale My Business