Something that confused me as a newbie and maybe others

[laurenceh]

It's a question that probably has a few variable answers, but something i think worth getting some detail on.

As a newbie i was faced with one confusing point i couldn't really find a good "rule of thumb" answer for.

Obviously unless we are promoting something using direct affiliate links though articles, or redirects straight to an affiliate or merchant sales page, we are going to want a squeeze/landing page.

How then, taking into account that once they decide to click though our landing page to go to the merchant, they will be met with a fairly long sales page from the merchant direct, can we make our squeeze page not so "salesy".

In other words if they come to our site and read a big sales page and then go to the merchant to read ANOTHER sales letter they may well most likely get bored and click away.

With a big niche where we are building a big content rich site i understand that our offer would be diluted with content, but if we are targetting a smaller niche, where we directed people to our minisite with only a few pages and then the offer, how do we present this page without being just another sales page????

Maybe other newbies are unsure of the best way to deal with this.

Certainly once we get past the finding a niche, targeting key words, and driving traffic to our page work we don't want to blow it by producing a landing page/site that is either to salesey or so diluted with content that our offer is lost amongst it.


Is there a way of approaching this or "rule of thumb"?? or does it simply depend on our offer?

[havplenty]

Originally Posted by laurenceh

In other words if they come to our site and read a big sales page and then go to the merchant to read ANOTHER sales letter they may well most likely get bored and click away.

Your main focus at all times should be to pre-sell the prospect on the benefits of the product. It's a 'needs must' scenario. Some niches require greater emphasis on persuasion. The 'make money niche' for example is litterd with inflated claims so any prospect in this niche has to be strongly pre sold.

A long pre-sell page may not necessarily be a bad thing. If you do a good job they may just skim the merchant sales page and hit the 'buy now' button.

Of course with so many variables at play here, it's difficult to give a definitive answer, which is what I think you are after.

I think the best way forward is to test, test and test some more.

Hope this helps

Hav