Quick EZA question

[Liam Hamer]

I was just wondering how important the Abstract/Article Summary/Teaser Copy box is(in terms of both traffic and SEO) and how you guys tend to approach it? With the few articles I've submitted before, I've simply copied and pasted the first 2-3 lines of the actual article into it - is this a bad approach?

[dave147]

that's what I do - just a couple of lines from the first paragraph

[Liam Hamer]

I see - thanks

One more question - I am typing up an article at EZA and for some reason the cursor keeps sticking, the text just stays still for a few seconds. It's doing it on both my desktop and my laptop. It's making the writing of the article quite tricky Anybody know why and how to fix this?

[affilcrazy]

Along with the title, the article summary will be all that your readers see when your article hits EZA's high traffic front page. This is also true of many of the search engines.

So it is just as important as your title, or indeed as any other part of your article. As long as you have a great opening to your article, then yes definitely take the first few lines and use it as your summary.

Usually in that first portion, you will want to whet your reader's appetite and get their attention. You may also have your designated keyword phrase in that first section of the article. So great for your reader and great for the search engines!

In answer to your other question, i never type in EZA. I write on notepad and have a separate section for title, keywords, summary, body and bio. I then just copy & paste everything to EZA.

Cheers
Partha

Originally Posted by Crubalo

I was just wondering how important the Abstract/Article Summary/Teaser Copy box is(in terms of both traffic and SEO) and how you guys tend to approach it? With the few articles I've submitted before, I've simply copied and pasted the first 2-3 lines of the actual article into it - is this a bad approach?

Not speaking specifically for EZA but in general ....

You are missing out on a great opportunity to target your keywords. Now maybe your first 2 - 3 lines has your keywords but also ask yourself, would you like to read the same thing again if you was a actual interested prospect ???

Your summary on some sites could be very important as on some article directories that summary shows with your title. This can help increase your rankings if your summary is well planned, written, and target your keywords.

You should be thinking of your summary as being just as important as your bio / resource box. Currently you are thinking of it as just another wasted text space and you are giving it no attention or credit.

James

[WritingMadwoman]

I used to just copy the first few sentences in the article for the summary, but now I try to write an actual summary that will hopefully inspire curiosity and get people to click.

I might ask questions of the reader like: "Do you ever wonder how important your article summary is? Can you just paste the first few sentences of your article in there and call it good? You may be surprised to know that there are better ways to use your summary to boost conversions and increase traffic." (just an example, I'm not in the article marketing niche... )

But I've noticed that it does result in more people reading the article ... and provided the resource box is crafted right, more clickthroughs to my site.

And yes, I do also try to insert my main keywords in the summary too if possible.

Wendy

Originally Posted by Crubalo

I see - thanks

One more question - I am typing up an article at EZA and for some reason the cursor keeps sticking, the text just stays still for a few seconds. It's doing it on both my desktop and my laptop. It's making the writing of the article quite tricky Anybody know why and how to fix this?

You should be writing your article in a text program... In my case "Simple Text" (Mac) and your case probably "Note Pad" (Windows). Never use a word processor because it uses "smart quotes" and that is not good..

Resources - These are not the default standard text editors but these text editors have very advanced features:

Mac - Bare Bones Software | TextWrangler

Windows - .:: NOTEPAD++ ::.

James

[Mr McDonald]

I just copy ad paste the first 2 lines of article.

[crissanteiro]

I think the summary is very important. It is what will show up right under your title in the search engines and in most places, so that is what people will be shown to compete against all the other articles. So you want yours to stand out.
You really want to pull in the readers with your article summary. Make it as inviting as possible.

[CDawson]

That is the part of the article that is suppose to grab your vistors attention, with a link to your site of course.

[Nickolie0990]

The article summery is very important, never put the first couple of sentences in it. If you really want to start to get people reading your articles, you have to entice them to click thru. Here is what I do with the article summery. I follow this formula:

Ask a question, then promise the answer and include the bonus you are giving away in the resource box. (while using my main keyword)

So let me give you an example. Lets say you are in the "Awning" Niche. This is how I would write the article summery. With the main keyword as "shade awnings"

-----------------------------------------------------------------------------------
Are you tired of burning your feed on your hot patio? In this articles I reveal 7 ways to use shade awnings to cool down your patio, in addition, I will send you my free 7 step course to build your own shade awnings.
-----------------------------------------------------------------------------------

In addition you will want to make customized article summery with each article you write. This way your article summery is keyword rich and plays on there curiosity.