21 Min. Video after Hitting the "Buy" Button...Crazy!
Hi All,
I apologize in advance here...
I think it's getting out of hand with these long winded video sales letters. Anyway, I've kind of resorted to the fact that this is the new trend as opposed to the traditional long sales letter. OK, I can live with that as video is very compelling BUT here's a new twist.
A fairly well known marketer sends out his long sales letter. Cool, no problem. I go to the BUY BUTTON and I'm slammed with a 21 minute video BEFORE I'm taken to the credit card order page.
Well, needless to say I hit the back button. I thought it was crazy to ask permission of me, a BUYER no less, to sit through a 21 min. video for the privilege of pulling out my credit card to BUY. About the only thing I can think of that would be even worse is if the 21 min. video was an OTO.
In any event, this marketer should have put the video right in the long sales letter and at least have respect for my TIME.
I know the craze is the long video sales letter but it would be nice if the seller would provide a transcript of the video that one can download and read to save time. Some of the bigger rock star marketers have done video sales letters almost an hour long!
Something you video copywriters should take under consideration, the value of TIME of your customers.
Your opinions? If I'm whining, please let me know! I'll stop. LOL
Regards,
Dennis
I apologize in advance here...
I think it's getting out of hand with these long winded video sales letters. Anyway, I've kind of resorted to the fact that this is the new trend as opposed to the traditional long sales letter. OK, I can live with that as video is very compelling BUT here's a new twist.
A fairly well known marketer sends out his long sales letter. Cool, no problem. I go to the BUY BUTTON and I'm slammed with a 21 minute video BEFORE I'm taken to the credit card order page.
Well, needless to say I hit the back button. I thought it was crazy to ask permission of me, a BUYER no less, to sit through a 21 min. video for the privilege of pulling out my credit card to BUY. About the only thing I can think of that would be even worse is if the 21 min. video was an OTO.
In any event, this marketer should have put the video right in the long sales letter and at least have respect for my TIME.
I know the craze is the long video sales letter but it would be nice if the seller would provide a transcript of the video that one can download and read to save time. Some of the bigger rock star marketers have done video sales letters almost an hour long!
Something you video copywriters should take under consideration, the value of TIME of your customers.
Your opinions? If I'm whining, please let me know! I'll stop. LOL
Regards,
Dennis
-Mike