Are you good at Math? Crack the Davinci CTR code!

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SERPs Position and Clickthroughs

me and my buddy were trying to understand this chart, but I don't understand the difference between the top one and the bottom one...

Percentage of Total clickthrough (that's easy)

but what the hell does

Percentage of first position clickthroughs mean?
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  • Profile picture of the author Andyhenry
    The top one is all clickthroughs agains different positions - the bottom one is first position clicks vs all other positions.

    The difference is what it says - what's confusing you?
    Signature

    nothing to see here.

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  • Profile picture of the author Zeus66
    From the site owner's comments below those graphs:

    The first chart shows the percentage of click throughs for each position in the SERPs. So for example looking at the graph we can see that SERPs position 5 gets 4.86% of the total number of click throughs.

    The second chart shows the percentage of click throughs for each position in the SERPs compared with the first position. Looking at the graph we can see that SERPs position 5 gets 11.48% of the number of first position click throughs.
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