Which tagline is best?

8 years ago

I vote for : Payyyy - The Different Way

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Marvin Adam 8 years ago

"Payyyy - The Different Way"

Because paying "another" or "the other" way does not implement an advantage.
"Different" makes this interesting, "another" does make it seem irrelevant.
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- htenbyslide 8 years ago
  
  Thank you Marvin I appreciate your insight.
  
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Kieran D

8 years ago

Originally Posted by htenbyslide

I am in the team working on the rebrand of the CashSender online payment site, and we have decided to rebrand the service as Payyyy (due to so few .com names available).

We need a tagline to go with the new brand name.

Can you take just a moment and tell me which of these options you think is best?

option 1) Payyyy - Another Way

option 2) Payyyy - The Other Way

option 3) Payyyy - The Different Way

PS - The company's niche is providing merchant services for non-mainstream online businesses (like adult, e-pharmacies, dating, gambling) that cannot easily use the main payment services out there.

Thank you for your quick opinion!!!

I vote for option 3) Payyyy - The Different Way.

"Different" promotes intrigue and interest while the other don't have a real competitive advantage in my opinion.

Are these your final options?

Kieran

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htenbyslide 8 years ago

Kieran we are open to other ideas too.

These were just the three we narrowed down to.
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Randall Magwood

8 years ago

option 1) Payyyy - Another Way

This one sounds good. I personally would lose the hyphen though.

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andyle

Banned 8 years ago

[DELETED]

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arrival7 8 years ago

Payyy- The Different Way, sound better.

But , I also like Payyy A Different Way
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Graham Maddison

8 years ago

How about The Best Way

other than that a Different Way

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htenbyslide 8 years ago

"The Best Way" is too self congratulatory.

It can work for a brand that is well established in the marketplace and is a market leader.

But for a new rebrand that is essentially a start up business I think it would not work.
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nikhilsharmass

8 years ago

+1 for Payyyy - The Different Way

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T S Chan

8 years ago

Option 3 - different way

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Van Dam

8 years ago

I like them all because of the rhyming effect.

However, I feel that 1 and 2 kind of give the vibe to go away from your site, almost as if you are saying there is another way and both options also mean you are the same as other options available so if they are already comfortable with them then why would they choose yours?. So, I would choose option 3 for the simple fact that it says different. That would peak my interest.

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Princess Balestra

8 years ago

Payyyy — Your Way

Easy to say, client friendly, cute double meanin' built in so you kinda got 2 tags.

If you wanna be reckless, you could mebbe try

Payyyy — The Differenter Way

Also, is Payyy gone?

That is neatly quirky an' easier to type out.

Gonna save a fortune in letterheads, an' hours of typin' time.

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htenbyslide 8 years ago

Thank you Princess Balestra. Payyy is taken in the .com unfortunately.

"Payyyy Your Way" has the double meaning that the user must pay his or her own transportation costs. And it would throw people off that this is actually an online payment service.

As for the Payyyy with the four ys, we did have other long names brainstormed:

DotComPay
Kching
SwirlPay
Moollaahh
OtherWayPay
PeasyPay
Paymenterra

... And loads more.

But we decided it was best for the brand to choose a much shorter name with the word pay. And adding the extra three Ys at the end was the best option. As it has to be a dot com.

And we could explain the benefits of the brand using the tagline.
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jogunn

8 years ago

Another vote for The Different Way! It does more to communicate that your business is unique.

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JohnMcCabe

8 years ago

Originally Posted by htenbyslide

PS - The company's niche is providing merchant services for non-mainstream online businesses (like adult, e-pharmacies, dating, gambling) that cannot easily use the main payment services out there.

Thank you for your quick opinion!!!

Are you providing services for these businesses to accept payments from customers, or to make payments to affiliates, etc.?

If it's accepting payments from customers, in the ideal world your company would be invisible.

So something like "Payyy the clear way" might work.

If it's for letting those sites make payments, you want to convey ease and dependability.

So something like "Payyy the easy way" might work.

Focus on the benefit for the buyer, not on being clever or tricky.

Thanks

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Jonathan 2.0

Banned 8 years ago

I'd go with:

PeasyPay.com - The Easy Alternative

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