Joe's Café - Internet Marketing - Part 4
I told Joe that things were definitely improving since I got into up-selling and cross-selling as he suggested. By the way, if you missed his suggestions, you can still find them here ...
http://www.warriorforum.com/main-int...tem-works.html
http://www.warriorforum.com/main-int...-part-2-a.html
http://www.warriorforum.com/main-int...-part-3-a.html
"Yeah, that's like kinda Lateral Thinking", he said.
"Lateral Thinking?", I reflected.
"You know: where you take an idea from one field, problem or situation and apply it to another. You have taken a few of my ideas and applied them online - that's Lateral Thinking."
"Oh yes", I responded, "that's right! Actually, it makes me wonder: would your business benefit from some online presence do you think?"
"Hey - I don't know. Tell me a bit about what you do and how you do it." Joe poured the brown stuff as we sat down for a little chat. He peered over his glasses with an expression that seemed to suggest some interest.
"OK, well, the first thing we would do online is find a niche with proven buyers; and then, of course, we need something to sell to them ... " I began.
But Joe interrupted, "Hey, come-on now: I figured you Internet Marketers might know a thing or two about selling, but isn't that just plain common sense? I mean, why do you think I sell coffee here?"
Yes, I could see he understood his niche alright.
"Well, hold on a moment Joe, because then you need to get them into a lead-capture system where you can follow them up."
"You spam them?", he barked.
"No - I hate spam." I shot back.
"Hey, everybody hates spam: I guess that's why we stopped selling it way back in the 60s."
For a moment he looked skyward and seemed to be pondering life in the 60s before eventually asking me to continue.
"Yes - OK - go on - I'm all ears."
"... we send them really good quality stuff - a Newsletter with great info in it and we make our sales pitches in there.", I continued.
"I see. So how do you think I would benefit from having a website? Do you think I could get people to drink more coffee or eat more doughnuts by having one? Wouldn't it take me time and effort to maintain? And wouldn't I be better off just spending that time doing what I know delivers results?"
And, as I sat there contemplating those questions, I realised that, yet again, Joe had taught me another lesson: concentrate on the things you know deliver results and ignore everything else. There is probably nothing I can teach Joe about selling, but as I reflected on the lesson, I realised that there was still a lot more he could teach me.
Will
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How To Write And Profit From Hot Romance (Kindle Product)
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