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Product Pricing Question

by Lee Ruleman
6 replies
Greetings all,

I am going to be putting together a product that I am hoping to offer to both Warrior members and the general public but I am at a loss in deciding on a pricing plan. I have been scratching my head over it lately and asked a couple of marketing friends but I thought I would bring it here and get feedback from as many people as possible.

The product would contain the following:

Complete business in a zip file. Buyer picks the niche and I do the work

1.) 30 - 50 Page E-Book
2.) Free Give Away Report
3.) Squeeze Page
4.) Mini Sales Page
5.) Custom E-book Cover
6.) Thank You Page
7.) 7 Autoresponder Messages
8.) 10 Original Articles
9.) 5 Forum Signature Files
10.) 10 PPC Ads.

While I have been a professional writer for quite some time now and have ghost written e-books, articles, etc. this is the first time I have created my own offering.

How would you price this product as a WSO, and for sale to the general public?

I look forward to hearing your responses and thank you in advance.

Lee Ruleman
#pricing #product #question
  • Profile picture of the author Lee Ruleman
    The package will be completely custom for each buyer with no PLR used at all. When given the keyword(s) I will be doing the research and writing everything from scratch. In the event of multiple buyers in the same niche or using the same keywords the product contents will be different. I will not be selling them as PLR. However what the buyer does with them is their business.

    Lee
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  • Profile picture of the author Mukul Verma
    I think price to do with what value you believe its worth and the person gets. I am releasing a product and I went through this. I decided $97 after talking to some people. It is 30 videos in detail, so there is real through value. So if you believe that you are doing the same, specially custom for each person you should build a business system that will make it cheap for you and adds value.

    Don't tell Big Mike he prices his products too low
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  • Profile picture of the author Kevin-VirtualProfitCenter
    Your sales materials create the price point. The product simply prevents refunds.

    With a great sales process and great sales copy (more than simply a one-page, long-form sales letter) you can easily price this in the $2,500.00 price range for the general public.
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    The Miracle Squeeze Page: Scientifically Proven to Convert 84.1% of Visitors into Subscribers

    Works for Anybody, Any niche - It's so simple you'll wonder why everyone isn't using it
    Click Here Now to Download It!
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  • Profile picture of the author Joel Gray
    If it is a custom package for each buyer just break the package down into a 30-50 page ebook ($150), free give away report ($15), Mini site package ($50), 7 autoresponders ($50), 10 original articles ($60), 5 forum signatures ($20), and 10 ppc Ads ($40) and you should charge no less than $300 to $350 per package and that would be for the WSO....to the public anywhere from $597 to $997 depending on the niche.

    Joel
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    "Punish The Deed, Not The Breed"

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