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How would you promote your own tutorials/guides?

by Francisco PIW
11 replies
Imagine that you have written an amazing piece of work, a tutorial that can truly help people.

How would you promote it to reach the highest amount of people? If you don't have an email list and you don't want to use paid traffic.

Any ideas?
#promote #tutorials or guides
  • Profile picture of the author Jason Kanigan
    -youtube videos

    -articles

    -comments on related blogs

    -JVs with those who have lists of people in that niche

    ...all of which talk about the problem/situation the people who are searching for the answer of your tutorial are in.

    Talk about the problem, not how great your solution is.
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  • Profile picture of the author Synnuh
    In your case, YouTube comments, blog commenting, and reaching out to other SumWar site owners, letting them know about your piece of work.

    I would also setup Facebook retargeting on your site, then create a custom audience that you can advertise to for a penny a piece. $5 a day isn't a lot, and can deliver a ton of traffic from a custom audience that's already interested in your site.

    Damn, Jason's clicker is quicker. ;P You got the same answer from two different people, at the same time, I'd run with it.
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    • Profile picture of the author takticz101
      Youtube comments, facebook groups pages, tell friends and suggest blogs to post the video on their site.
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    • Profile picture of the author Francisco PIW
      Originally Posted by Synnuh View Post

      In your case, YouTube comments, blog commenting, and reaching out to other SumWar site owners, letting them know about your piece of work.

      I would also setup Facebook retargeting on your site, then create a custom audience that you can advertise to for a penny a piece. $5 a day isn't a lot, and can deliver a ton of traffic from a custom audience that's already interested in your site.

      Damn, Jason's clicker is quicker. ;P You got the same answer from two different people, at the same time, I'd run with it.
      This time I am not talking about SumWar.

      I have another website more targeted to Affiliate Market which is basically starting (it is only 2 months old). However I didn't have any sale yet.

      I'm writting what I understand as "useful content", tutorials about problems that people have. So far my visits per day are quite low, averaging 30-50 sessions. Organic traffic is zero.

      My idea is to promote those guides/tutorials without spamming them everywhere.

      The problem with Facebook is that Affiliate groups are full of people trying to sell rather than buy and I feel that promoting there my content is a resource waste.
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  • Profile picture of the author Synnuh
    In that case, there's no replacement for good old creativity. You're trying to bust into a hyper competitive market, now. Just keep plugging away, day after day. Get your site in front of as many people as possible.

    The same strategies are still good. Find high trafficked youtube videos, leave a comment. High trafficked blog posts, leave a comment. Setup Google Alerts for the big gurus, and leave one of the first comments on their posts. Setup a Facebook page, join a ton of Facebook groups related to marketing, SEO, blogging, etc, and always be in front of people. They're not quite as spammy as affiliate marketing groups.

    Create a public case study around your SW site, and pimp it out to every site you come across. Send an email letting the owner know, and you'll get a few replies back.

    And focus on building your list, so the traffic you do generate will keep coming back. Otherwise you're going to be working hard for it every time you want more traffic.
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    • Profile picture of the author Francisco PIW
      Originally Posted by Synnuh View Post

      In that case, there's no replacement for good old creativity. You're trying to bust into a hyper competitive market, now. Just keep plugging away, day after day. Get your site in front of as many people as possible.

      The same strategies are still good. Find high trafficked youtube videos, leave a comment. High trafficked blog posts, leave a comment. Setup Google Alerts for the big gurus, and leave one of the first comments on their posts. Setup a Facebook page, join a ton of Facebook groups related to marketing, SEO, blogging, etc, and always be in front of people. They're not quite as spammy as affiliate marketing groups.

      Create a public case study around your SW site, and pimp it out to every site you come across. Send an email letting the owner know, and you'll get a few replies back.

      And focus on building your list, so the traffic you do generate will keep coming back. Otherwise you're going to be working hard for it every time you want more traffic.
      When you talk about leaving comments in YouTube, other blogs, etc... what is the best way of doing it? You just comment and then add the link to the guide/tutorials or you simply filling the "website" space with the link when leaving comments in blogs?

      Thank you very much for your answer, it's very helpful
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  • Profile picture of the author Ged3
    You may be able to promote it using Udemy.

    They sell courses and pay you a commission, so you do not
    need to promote the course yourself.

    Ged
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  • Profile picture of the author Synnuh
    Yeah, fill the website space with your URL. Leave helpful comments related to the blog post, showing your expertise, and people will click through. That's why it's so important to be one of the first posts, so you get the lion's share of the traffic.

    Look up "CCarter Traffic Leaks"

    I can't link it here without getting my account suspended again, so you gotta dig it up.
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  • Profile picture of the author rgrimes
    One of the best ways to promote your tutorial/guide is to use video and upload it youtube and target your customer by keyword. Video is free to use and if you do it right with your research phase you could get super targeted customers straight to your site. I hope that helps.
    Richard
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  • Profile picture of the author st0nec0ld
    Originally Posted by Francisco PIW View Post

    Imagine that you have written an amazing piece of work, a tutorial that can truly help people.

    How would you promote it to reach the highest amount of people? If you don't have an email list and you don't want to use paid traffic.

    Any ideas?
    For tutorial/lessons you can start up with Google. However you'll need to compete with other valuable video tutorials by creating a much more enticing and inviting videos for your target audience.
    On the other hand, you may want to also extend your resource through blogging and document sharing. The purpose of this is to increase your online presence as well as letting people know that such information of yours exist.
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