What Do You Think About Press Releases?

goldmind123 · 08-18-2009, 06:11 PM

I'm thinking about start using press releases in my marketing.

But I was wondering if any warriors here have special experience with PR?

Do they really drive traffic, or just serving the backlinking purpose?

Any feedback is appreciated

George Sepich · 08-18-2009, 06:20 PM

They serve both. But don't forget offline Press Releases. Depending on your product and the buzz you can create, an appearance or mention on a national, syndicated, or big regional TV or radio show, as well as major print publications can bring you a ton of attention and traffic to your url. Does the sound of "Oprah" put dollar signs in your head?

You might not make it that far, but there are tons of media shows looking for good content to feed their audience, just the way we marketers are.

George

JayXtreme · 08-18-2009, 06:22 PM

You need to look up, Dana Willhoit..

She's a Warrior... tons of experience in this field:

You can find her over here:

Dana Willhoit (Dana_Willhoit) on Twitter

And over here:

http://thepressreleasesite.com

She'll work wonders for you with PR's

Peace

Jay

Michael James · 08-18-2009, 06:53 PM

I second that. Dana is the Press Release Queen!

Steven Carl Kelly · 08-18-2009, 06:55 PM

Press releases are an often overlooked valuable marketing commodity. And I third Dana. I've never used her services directly, but I've heard nothing but great things about her.

jacktackett · 08-18-2009, 10:40 PM

I agree that PR should be part of your marketing. It has its place but like most things you need to understand what you're trying to accomplish and then target the release accordingly. There are also many distribution services to consider.

Personally for my day-job we target local media and national outlets specific to our niche (GRC/Compliance related). We send out a release to these markets only when we have news. Its not something we do weekly/monthly. We'll typically use a national distribution service like BusinessWire - so its not free (something like $700).

For SEO, we send out releases almost monthly - but these are more targeted to get links and traffic to our website. For this I use webwire and a few others.

If you're not using PR now you should definitely add it as others have suggestioned.

I've enjoyed Dana's posts and as others have said she knows what she's talking about. Use the search function on the forum and you can track down some of her threads.

Big Mike also has a product to help distribute releases too. It looks pretty good and I recommend you get a copy. I just got a copy that I'm still playing with so don't have any stats to back up my opinion - but for the price - and the fact it comes from Big Mike - you can't go wrong.

good luck,
--Jack

drmani · 08-18-2009, 11:02 PM

Yesterday, I shared early results from a press release I submitted
at PRweb.com to announce my new book launch.

PRweb.com stats for my release:

9,872 impressions
628 reads.

All this for $80 seems a really good deal, don't you agree?

And the big bonanza is getting noticed by media and then
getting interviewed and written up. But even without it,
press releases are still useful!

All success
Dr.Mani

goldmind123 · 08-19-2009, 04:40 PM

Quote:

Originally Posted by drmani

Yesterday, I shared early results from a press release I submitted
at PRweb.com to announce my new book launch.

PRweb.com stats for my release:

9,872 impressions
628 reads.

All this for $80 seems a really good deal, don't you agree?

And the big bonanza is getting noticed by media and then
getting interviewed and written up. But even without it,
press releases are still useful!

All success
Dr.Mani

Great numbers, but what about conversions?

How many of these readers turn to be subscribers/customers?

Justin Mandel · 08-19-2009, 06:59 PM

Everyone who has news about recent developments like product releases, new blog posts, new articles, new videos posted (etc.) should be using online press releases as an online marketing strategy

With the different type of visibility that it offers it is a highly effective means to promote your marketing activities just like Dr. Mani has revealed to us

Mr Money Maker · 08-19-2009, 08:11 PM

Hey I love press-release's I sold a 1.3 Million Dollar gas station using just a press release a couple weeks ago......try them they work great.

AndrewCavanagh · 08-19-2009, 10:50 PM

First you have to understand that online and offline press releases are completely different (despite what some people try to tell you.)

Online press releases can be a great way to get traffic and high quality backlinks for a website.

If you're already writing articles as content for a website or for submission to article directories to generate traffic then with many articles it's quite easy to convert them into online press releases.

Remember that with an online press release you want to drive your reader to your site with some kind of targeted incentive.

Kindest regards,
Andrew Cavanagh

threatlevelorange · 08-19-2009, 11:05 PM

By press releases are we talking about yahoo news and stuff like that?

acedalright · 08-20-2009, 01:33 AM

Press releases are great so long as you're able to write a half decent one. If you can't you're far better of hiring someone who can make you a great one.

drmani · 08-20-2009, 02:06 AM

Quote:

Originally Posted by goldmind123

Great numbers, but what about conversions?

How many of these readers turn to be subscribers/customers?

Press releases are NOT direct marketing vehicles.

If your PR is targeted to the right audiences, it CAN boost sales and profits
directly, but the bigger pay-off is when it sets off a RIPPLE - that can turn
into a tidal wave, with the right circumstances and an intelligent strategy.

All success
Dr.Mani

dsmpublishing · 08-20-2009, 08:01 AM

I never thought much of press releases to begin with but i have written many of them now and the results from one press release for me is the same as 20 articles. Once you get the hang of it they are quite easy to do and if you bookmark them as well you can still be seeing traffic from them a month down the line.

here is a link to a free pr ebook:

Samantha Milner's Expert Series - Become a Press Release Expert in 24Hrs

kind regards

sam
X

Kazooli · 08-20-2009, 08:05 AM

An excellent way I think, go for it. Also you could look around for some Radio Stations that may find your topic interesting enough to present. It has worked with me.

Steven Wagenheim · 08-20-2009, 08:06 AM

I think I can be objective about this.

The one press release I did got me a lot of attention and traffic. The
problem was, the product had no appeal so for me, the press release was
wasted money.

With a well written release and a solid product, I believe that you can
do very well with them.

I just had the wrong product.

08-18-2009, 06:11 PM	#1
goldmind123 aka A Bary War Room Member Join Date: Feb 2009 Posts: 281 Thanks: 22 Thanked 23 Times in 20 Posts	What Do You Think About Press Releases? I'm thinking about start using press releases in my marketing. But I was wondering if any warriors here have special experience with PR? Do they really drive traffic, or just serving the backlinking purpose? Any feedback is appreciated

08-18-2009, 06:20 PM	#2
George Sepich Brainstorming Wizard War Room Member Join Date: Mar 2004 Posts: 4,732 Thanks: 0 Thanked 34 Times in 23 Posts Social Networking Contact Info	Re: What Do You Think About Press Releases? They serve both. But don't forget offline Press Releases. Depending on your product and the buzz you can create, an appearance or mention on a national, syndicated, or big regional TV or radio show, as well as major print publications can bring you a ton of attention and traffic to your url. Does the sound of "Oprah" put dollar signs in your head? You might not make it that far, but there are tons of media shows looking for good content to feed their audience, just the way we marketers are. George

08-18-2009, 06:22 PM	#3
JayXtreme Babyfaced Assassin War Room Member Join Date: May 2008 Location: Out Of My Mind - Brandy Too Posts: 3,254 Blog Entries: 5 Thanks: 1,647 Thanked 798 Times in 427 Posts Social Networking	Re: What Do You Think About Press Releases? You need to look up, Dana Willhoit.. She's a Warrior... tons of experience in this field: You can find her over here: Dana Willhoit (Dana_Willhoit) on Twitter And over here: http://thepressreleasesite.com She'll work wonders for you with PR's Peace Jay
	Twitter Me Alls I Need Is: 5 Lines Of Text And A BUYNOW Button To Sell Sh1t!... Eyeballs To Offers.... You Need Traffic!..

08-18-2009, 06:53 PM	#4
Michael James Active Warrior Join Date: Aug 2009 Posts: 32 Thanks: 3 Thanked 1 Time in 1 Post	Re: What Do You Think About Press Releases? I second that. Dana is the Press Release Queen!

08-18-2009, 06:55 PM	#5
Steven Carl Kelly Trust Christ Alone War Room Member Join Date: Sep 2008 Location: Central Florida Posts: 2,114 Thanks: 22 Thanked 350 Times in 199 Posts	Re: What Do You Think About Press Releases? Press releases are an often overlooked valuable marketing commodity. And I third Dana. I've never used her services directly, but I've heard nothing but great things about her.
	My Voice + Your Content = More Profits for You! <-- Click This

08-18-2009, 10:40 PM	#6
jacktackett Advanced Warrior War Room Member Join Date: May 2007 Location: Cary,NC , USA. Posts: 958 Blog Entries: 1 Thanks: 329 Thanked 123 Times in 85 Posts Social Networking Contact Info	Re: What Do You Think About Press Releases? I agree that PR should be part of your marketing. It has its place but like most things you need to understand what you're trying to accomplish and then target the release accordingly. There are also many distribution services to consider. Personally for my day-job we target local media and national outlets specific to our niche (GRC/Compliance related). We send out a release to these markets only when we have news. Its not something we do weekly/monthly. We'll typically use a national distribution service like BusinessWire - so its not free (something like $700). For SEO, we send out releases almost monthly - but these are more targeted to get links and traffic to our website. For this I use webwire and a few others. If you're not using PR now you should definitely add it as others have suggestioned. I've enjoyed Dana's posts and as others have said she knows what she's talking about. Use the search function on the forum and you can track down some of her threads. Big Mike also has a product to help distribute releases too. It looks pretty good and I recommend you get a copy. I just got a copy that I'm still playing with so don't have any stats to back up my opinion - but for the price - and the fact it comes from Big Mike - you can't go wrong. good luck, --Jack
	Why did you miss the 2nd Annual Warrior Forum Event here in Raleigh NC? Make up for that by getting the TShirt! Only $20! http://www.warriorforum.com/warrior-...ml#post1331823

08-18-2009, 11:02 PM	#7
drmani Internet Infopreneur War Room Member Join Date: Apr 2008 Location: , , . Posts: 242 Blog Entries: 2 Thanks: 25 Thanked 200 Times in 69 Posts Social Networking	Re: What Do You Think About Press Releases? Yesterday, I shared early results from a press release I submitted at PRweb.com to announce my new book launch. PRweb.com stats for my release: 9,872 impressions 628 reads. All this for $80 seems a really good deal, don't you agree? And the big bonanza is getting noticed by media and then getting interviewed and written up. But even without it, press releases are still useful! All success Dr.Mani
	How To Blog \| Information Marketing Made Easy How To Turn Keyword-Rich Niche Website Content Into Cash Streams Last edited by drmani; 08-18-2009 at 11:02 PM. Reason: adding info

08-19-2009, 06:59 PM	#9
Justin Mandel Trust Establisher War Room Member Join Date: Aug 2007 Location: Long Island, NY. Posts: 2,697 Thanks: 248 Thanked 111 Times in 87 Posts Social Networking Contact Info	Re: What Do You Think About Press Releases? Everyone who has news about recent developments like product releases, new blog posts, new articles, new videos posted (etc.) should be using online press releases as an online marketing strategy With the different type of visibility that it offers it is a highly effective means to promote your marketing activities just like Dr. Mani has revealed to us
	The NEW Upgraded Online Version 1.2 is Coming... "I.M. Press Release Generator" Easily Affordable Do-It-Yourself High-End Video Marketing!

08-19-2009, 08:11 PM	#10
Mr Money Maker HyperActive Warrior Join Date: Jul 2009 Posts: 241 Thanks: 1 Thanked 27 Times in 22 Posts	Re: What Do You Think About Press Releases? Hey I love press-release's I sold a 1.3 Million Dollar gas station using just a press release a couple weeks ago......try them they work great.
	Make Money Online 101 Ways To Make Money Online & Make Money Online The Fast Easy Way !! Monterey Bay Pacific Coast Network Monterey CA,Monterey Aquarium,Fisherman Wharf

08-19-2009, 10:50 PM	#11
AndrewCavanagh Senior Warrior Member War Room Member Join Date: Dec 2006 Location: Cairns, Australia. Posts: 2,778 Thanks: 2 Thanked 431 Times in 242 Posts	Re: What Do You Think About Press Releases? First you have to understand that online and offline press releases are completely different (despite what some people try to tell you.) Online press releases can be a great way to get traffic and high quality backlinks for a website. If you're already writing articles as content for a website or for submission to article directories to generate traffic then with many articles it's quite easy to convert them into online press releases. Remember that with an online press release you want to drive your reader to your site with some kind of targeted incentive. Kindest regards, Andrew Cavanagh
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08-19-2009, 11:05 PM	#12
threatlevelorange Offline Trailblazer War Room Member Join Date: Aug 2009 Posts: 753 Thanks: 15 Thanked 14 Times in 13 Posts Contact Info	Re: What Do You Think About Press Releases? By press releases are we talking about yahoo news and stuff like that?
	The Internet is endless... Life is not. Enjoy it and have fun! Online Sales Consulting

08-20-2009, 01:33 AM	#13
acedalright The Electric Eccentric Join Date: May 2009 Location: On Top Of Spaghetti All Covered In Cheese Posts: 328 Thanks: 10 Thanked 23 Times in 22 Posts Social Networking	Re: What Do You Think About Press Releases? Press releases are great so long as you're able to write a half decent one. If you can't you're far better of hiring someone who can make you a great one.
	Make Money Writing Articles

08-20-2009, 08:01 AM	#15
dsmpublishing Friendly Warrior War Room Member Join Date: Nov 2008 Location: Portugal Posts: 1,229 Blog Entries: 67 Thanks: 83 Thanked 147 Times in 104 Posts Social Networking	Re: What Do You Think About Press Releases? I never thought much of press releases to begin with but i have written many of them now and the results from one press release for me is the same as 20 articles. Once you get the hang of it they are quite easy to do and if you bookmark them as well you can still be seeing traffic from them a month down the line. here is a link to a free pr ebook: Samantha Milner's Expert Series - Become a Press Release Expert in 24Hrs kind regards sam X
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08-20-2009, 08:05 AM	#16
Kazooli Kazooli Join Date: Jul 2009 Posts: 101 Thanks: 43 Thanked 10 Times in 9 Posts Social Networking	Re: What Do You Think About Press Releases? An excellent way I think, go for it. Also you could look around for some Radio Stations that may find your topic interesting enough to present. It has worked with me.
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08-20-2009, 08:06 AM	#17
Steven Wagenheim Article Marketing Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA Posts: 13,262 Blog Entries: 11 Thanks: 515 Thanked 2,887 Times in 904 Posts Social Networking	Re: What Do You Think About Press Releases? I think I can be objective about this. The one press release I did got me a lot of attention and traffic. The problem was, the product had no appeal so for me, the press release was wasted money. With a well written release and a solid product, I believe that you can do very well with them. I just had the wrong product.
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