What Do You Think About Press Releases?

They serve both. But don't forget offline Press Releases. Depending on your product and the buzz you can create, an appearance or mention on a national, syndicated, or big regional TV or radio show, as well as major print publications can bring you a ton of attention and traffic to your url. Does the sound of "Oprah" put dollar signs in your head?

You might not make it that far, but there are tons of media shows looking for good content to feed their audience, just the way we marketers are.

George

You need to look up, Dana Willhoit..

She's a Warrior... tons of experience in this field:

You can find her over here:

Dana Willhoit (Dana_Willhoit) on Twitter

And over here:

http://thepressreleasesite.com

She'll work wonders for you with PR's

Peace

Jay

I second that. Dana is the Press Release Queen!

Press releases are an often overlooked valuable marketing commodity. And I third Dana. I've never used her services directly, but I've heard nothing but great things about her.

I agree that PR should be part of your marketing. It has its place but like most things you need to understand what you're trying to accomplish and then target the release accordingly. There are also many distribution services to consider.

Personally for my day-job we target local media and national outlets specific to our niche (GRC/Compliance related). We send out a release to these markets only when we have news. Its not something we do weekly/monthly. We'll typically use a national distribution service like BusinessWire - so its not free (something like $700).

For SEO, we send out releases almost monthly - but these are more targeted to get links and traffic to our website. For this I use webwire and a few others.

If you're not using PR now you should definitely add it as others have suggestioned.

I've enjoyed Dana's posts and as others have said she knows what she's talking about. Use the search function on the forum and you can track down some of her threads.

Big Mike also has a product to help distribute releases too. It looks pretty good and I recommend you get a copy. I just got a copy that I'm still playing with so don't have any stats to back up my opinion - but for the price - and the fact it comes from Big Mike - you can't go wrong.

good luck,
--Jack

Everyone who has news about recent developments like product releases, new blog posts, new articles, new videos posted (etc.) should be using online press releases as an online marketing strategy

With the different type of visibility that it offers it is a highly effective means to promote your marketing activities just like Dr. Mani has revealed to us

Hey I love press-release's I sold a 1.3 Million Dollar gas station using just a press release a couple weeks ago......try them they work great.

Press releases are great so long as you're able to write a half decent one. If you can't you're far better of hiring someone who can make you a great one.

I never thought much of press releases to begin with but i have written many of them now and the results from one press release for me is the same as 20 articles. Once you get the hang of it they are quite easy to do and if you bookmark them as well you can still be seeing traffic from them a month down the line.

here is a link to a free pr ebook:

Samantha Milner's Expert Series - Become a Press Release Expert in 24Hrs

kind regards


sam
X

An excellent way I think, go for it. Also you could look around for some Radio Stations that may find your topic interesting enough to present. It has worked with me.