Looking for JV's? This is what I've learned...

[AndrewHansen]

Hey Guys,

This post is for everyone who sells their own products and is actively looking for affiliate/JV partners to promote their stuff.

There's always been a lot of threads on how to attract the right JV partners, how to craft the perfect contact email, how to convey the WIIFM to them, and seal the deal.

All of these are good things, and there's a definite skill to attracting profitable joint ventures.

I've been fortunate enough to have had some really profitable JV's since my time doing business online, and reflecting back on them today, there were some common elements that are actually kind of UNcommon in how often they come up when discussing JV and affiliate marketing.

I've noticed that consistently, the best JV's I've had, the ones that have resulted in the highest profits for me and the affiliate, the ones that have resulted in the most long lasting relationships almost always....

1. Started by the affiliate contacting ME rather, rather than vice versa.

2. Came about because the product I had was both high quality and REALLY targeted to the affiliates list, teaching methods, and personal style.

When I realized that I thought "What about the products that I'VE promoted as an affiliate?"

Interestingly, it was clear that the products I'd promoted as a JV for other people have ALSO consistently been:

1. When I emailed the product owner because I'd bought the product and REALLY found it valuable.

2. When I found the product to be REALLY closely related to the things I teach my list.

Interesting!

There's one more thing too...

If you ask the question, how can my products connect more often to the lists of potential JV partners?

And one obvious answer is... Create more products!

While reflecting I also realized that every new product I created had attracted the attention of at LEAST one really great JV partner.

I mean, creating the product alone won't make the JV's come... you've gotta be involved in the communities of your niche, you've gotta be getting the word out there about your products independently, and consistently, but if you are, quite often, JV's will find YOU.

So if you're looking for more JV's, maybe it's time to expand your product line? Particularly in online biz when products are (relatively) so easy to create.

Anyway, that's about all.

Perhaps not all JV marketers will agree but this has certainly been my experience.

Hope you find this valuable!

Andrew

[colzinfobiz]

Hi Andrew,

Lately, traffic generation has been my biggest battle (as you may have heard this many times). I actually had some success with my first jv giveaway event a few weeks ago where I actually got around sixteen double opt in subscribers.

The only reason I was able to get them to sign up was that someone signed up under me as a contributor.

Could you let me know if you know of a place where there are people who have their own products willing to sign up to JV giveaway events with me?

Thanks for the report too.

Col

[abelacts]

Thanks for the tips, Andrew. Pulling is better than pushing... :-)

[Michael Silvester]

Originally Posted by abelacts

Pulling is better than pushing... :-)

Oh No...Lets not go there

Take Care,

Michael Silvester

[dsmpublishing]

I find though that the jvs i do as the list owner always tend to be ones that i have given a testimonial to first. So next time you release a product ask the people that provide you with the testimonials for jvs and trust me it works a treat.

The trust is already there because they have read the product and know that it is good bad or ugly.

Also offering more than just a simple jv always works a treat i.e. if youre jving over a social media product offer to do a free promo video as part of the deal.

I get about 30 jv requests a week and i can only take on one so in my position why should i go with you rather than the other 29?

kind regards


sam
X

[Roy Carter]

Nice post Andrew.

As it's on-topic, seems like my sig might be helpful as well! )

Roy

[AndrewHansen]

Originally Posted by dsmpublishing

I find though that the jvs i do as the list owner always tend to be ones that i have given a testimonial to first. So next time you release a product ask the people that provide you with the testimonials for jvs and trust me it works a treat.

YES, very true!

I've had a number of great JV's where I first emailed the person just to ask if they could check out the product and give me a testimonial. Everyone likes a free copy with no strings attached (not a free copy because the person is going to urge you to promote it), so if they like the free report and give a testimonial, it can be the beginning of a relationship.

Thanks for pointing that out!

Andrew