Article Marketing % click through

You'll get a wide range of replies to your question about the average CTR. I'm in a lot of niches and I know a thing or two about article marketing, and I can tell you that it varies a LOT. It's the nature of the beast. I've seen as much as 40% CTR in some niches, and as low as 5% in others.

Here's what I would say are the 3 essentials for getting as high a CTR as possible:

1. Blend the end of your article into your resource box. The idea is for the resource box to appear as though it's part of the article, not a separate section.
   
2. In the resource box, give readers an explicit and strong call to action. People like to be told (as long as it's not rude) what to do next.
   
3. Also in the resource box, focus on benefits for the reader, not features of your offer. Appeal to their desire to get something they want and need.

Hope it helps!

John

It depends very strongly on the niche, but of course you can improve your CTR by optimizing your resource box. NEVER end your article at the end of the article, or people might not even look at your resource box. It's always a good idea to blend the resource box with the article, like Zeus99 said.

Another point is that the content of your article really affects the CTR as well. Unfortunately I can't generalize it like "better content means higher CTR". If you give out lots of information in the article, the reader might think that's enough info! For example, let me give you an example of one of the niches I'm in:

It's a health niche and the product (and website) I am promoting is "get rid of your condition with home remedies" type. I have approx. 50 articles on this niche and based upon my experiences I can say the following:

- If I give 2-3 such home remedies in my article, the CTR is %20-25
- If I give no remedies at all, but talk about why home remedies are superior to other methods (such as prescribed drugs), my CTR is about %60.

So unfortunately it's not always "if you give the best info, you will make the best money"; at least when it comes to article marketing.

I have about 300 articles on ezine and on an average I get about 10% CTR.

Here are my EZA stats after roughly one month of active article writing:

Sorry for the double post, don't know what the problem is. Anyway:

Article Views
29,198
Profile Views
1,390
Articles Published
116
URL Clicks
8,774

I have one pen name which averages 55% CTR!

Wait a minute....you guys actually wrote hundreds of article for one product?

and by the way, how many keyword do you guys usually insert for every article?

1 keyword per article or ... ?

Wow, I need to take a 2nd look at EZA resource box writing. I have a number of articles there with CTR's ranging from 5-20%, averaging at just over 10%.

My new efforts on Squidoo are proving more worthwhile. Brand new there but from a few hundred views my articles are getting a CTR of 30% and a new attempt at an early call to action (in the intro) has hit 50% from its first 100 views.

Need to sit my arse down, get writing and test things properly