Title Help Please

15 years ago

#1: Yes, there are many people out there that would be interested in how to do a successful product launch.

#2: Well, if it's an ebook, you can't charge as much but if it's video or even better a physical product, you could charge WAY more while still delivering a killer value. What I suggest you do is create videos and then hire a company such as disk.com to make DVD's or CD's with those videos on them. They also take care of the whole shipping part.

At that point, as long as you're really delivering a great value to the customer, I'd say $997 would be a very fair price for aset like that.

#3: Hmmm...the only title I can really think of right now is Product Launch Confessions.

Thanks

Signature

-Mike

{{ DiscussionBoard.errors[1096541].message }}

Byron_Wells

15 years ago

I am thinking of certain keywords

Like having the word blueprints, tutorials, guides, etc in the title

Thanks
1 reply

{{ DiscussionBoard.errors[1096559].message }}

Coleen.Young

15 years ago

Originally Posted by Byron_Wells

I am thinking of certain keywords

Like having the word blueprints, tutorials, guides, etc in the title

Alrighty then, h'bout...

The Ultimate Product Launch Guide
A Proven Blueprint That Will Make All Other Tutorials Look Like Sissies

Just kidding.

Here's some food for thought, though. Numbers, even if they're rough approximations, can contribute to your conversion rate. How about integrating numbers for your program's title? Say...

Product Launches Made Easy
How To Guarantee Your Product's Success Within The First 7 Days

Also, a secondary title that will tap into the fears of many online businessmen - particularly the fear of a product launch being a big bust - may add more impact to what you have to offer. Say...

The Secret Product Launch Formula
How To Ensure Your Product's Success Even Before You Sell It

[ 1 ] Thanks
1 reply

Signature

FULLY ANIMATED CUSTOM EXPLAINER VIDEO - with script, storyboard and voiceover - for only $57

{{ DiscussionBoard.errors[1096685].message }}

Byron_Wells

15 years ago

Originally Posted by Coleen.Young

Alrighty then, h'bout...

The Ultimate Product Launch Guide
A Proven Blueprint That Will Make All Other Tutorials Look Like Sissies

Just kidding.

Here's some food for thought, though. Numbers, even if they're rough approximations, can contribute to your conversion rate. How about integrating numbers for your program's title? Say...

Product Launches Made Easy
How To Guarantee Your Product's Success Within The First 7 Days

Also, a secondary title that will tap into the fears of many online businessmen - particularly the fear of a product launch being a big bust - may add more impact to what you have to offer. Say...

The Secret Product Launch Formula
How To Ensure Your Product's Success Even Before You Sell It

Colleen

Very interesting concept.. thanks for that one

Thanks

{{ DiscussionBoard.errors[1096724].message }}

MarkAndrews IMCopywriting

15 years ago

[DELETED]

{{ DiscussionBoard.errors[1096847].message }}

Byron_Wells

15 years ago

Originally Posted by MarkAndrews IMCopywriting

Your headline is incredibly important, from this the rest of your copy will flow naturally.

As a hint, don't skip on this all important task, put aside one hour and in that time, write as many headlines down as you possibly can and aim to get to 100 before the hour is up.

Make sure that your headline fulfill's your essential purpose, to grab attention, hints at the benefit strongly and get's the visitor to read the next very short sentence below.

Don't just assume that you automatically need a second subheadline - test what works first!

Everything must be related to the number of conversions that your copy can sell, if it detracts from this purpose, forget it.

Your copy, it's main purpose is to create a slippery one way sales funnel, pushing your visitors all the way to the bottom of the page within a perfect buyers environment - where they feel completely justified making that purchase.

Whatever you do, don't just fling something together with very little thought or it will hurt your conversion rate badly.

A little research now, will save you a great deal of hassle later on adjusting various elements and could line your pocket with a lot more profit at year's end.

Hope that helps.

Best wishes & good luck!

Mark Andrews
Internet Marketing Copywriting

Mark

Very true

That's why have you guys helping me

Thanks

{{ DiscussionBoard.errors[1096907].message }}

HopeBanks

Banned 15 years ago

[DELETED]

{{ DiscussionBoard.errors[1096587].message }}

HammerFist

15 years ago

How are you going to be better/faster/easier/less expensive than product launch formula?

Get your USP and some of the free / list building video courses to build on the product.

The outline looks okay, though I would order it differently.

eBook: cheaper, seen as less value
video: more expensive, able to get a premium for the content

Craig

Thanks
1 reply

Signature

HammerFist Marketing

{{ DiscussionBoard.errors[1096601].message }}

Byron_Wells

15 years ago

Originally Posted by HammerFist

How are you going to be better/faster/easier/less expensive than product launch formula?

Get your USP and some of the free / list building video courses to build on the product.

The outline looks okay, though I would order it differently.

eBook: cheaper, seen as less value
video: more expensive, able to get a premium for the content

Craig

Alright Craig

I am thinking about marketing it for around the $37-$97 dollars mark.. I believe product launch formula was in the 1000's (could be wrong)

Havent put pen to paper as yet... Will start constructing things later

Thanks

{{ DiscussionBoard.errors[1096618].message }}

Byron_Wells 15 years ago

Originally Posted by HopeBanks

Product Launch University...lol

Thanks for your help not.. If you havent got anything constructive to say, dont say nothing
- Thanks
{{ DiscussionBoard.errors[1096606].message }}

mikestenger

15 years ago

You might want to stay away from "The Secret Product Launch Formula". Some people who've heard of Product Launch Formula in the past may look at this as a rip off or who knows, maybe it could play off of PLF's success.

Just be careful dude :-)

Thanks
1 reply

Signature

-Mike

{{ DiscussionBoard.errors[1096802].message }}

Byron_Wells

15 years ago

Originally Posted by mikestenger

You might want to stay away from "The Secret Product Launch Formula". Some people who've heard of Product Launch Formula in the past may look at this as a rip off or who knows, maybe it could play off of PLF's success.

Just be careful dude :-)

Hmm really........