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How one company makes millions of dollars off viral videos AND avoids potential lawsuits

by writeaway
1 replies
While there are a large number of FB pages and dedicated sites that share and re-share viral content, what makes the firm profiled in the article below STAND OUT are the following:

1) huge viral share network
2) they BUY RIGHTS to their stuff (instead of 'curating' or re-sharing)
3) they focus on PRE-VIRAL content
4) they have strong ties to REGULAR MEDIA

https://features.wearemel.com/jukin-...7ae#.h9xr2fx3c

Here's how it works: in an office in Los Angeles, Jukin's team of 20-or-so millennials scour YouTube, Vine and pretty much everywhere else for home videos that seem about to go viral. A telltale metric is the number of views a video is getting as it's organically passed along social networks, but Jukin also has the art of the keyword search down to a science. So, if you title a video of your cousin's failed attempt at a double backflip on a trampoline, "Idiot TOTALLY wipes out on trampoline," one of Jukin's researchers will find it, because, of course, he has a search set for "wipes out." If Jukin thinks it has potential, the researcher will begin calling you, calling your office, calling your family -- who even knows how they find you, but they do. "We have highly technological ways" and a whole team dedicated to tracking people down, Skogmo says. (It sounded less sinister when he said it.) Jukin will make a bid on the rights to the video -- either with a flat fee (somewhere between $200 and, in extremely rare cases, $5,000) or they'll negotiate a revenue split (often, 50/50). You accept, because why not? Might as well make some cash.
#avoids #company #dollars #lawsuits #makes #millions #potential #videos #viral
  • Profile picture of the author gvidass
    Yes now I remember, more than a year ago my cousing uploaded video to youtube "strange phenomenom" it was video of strange red movement in the small lake... So video started getting views and I recommended him to monetize this video with adsense, and that's what he did.

    Not long after few companies contacted him offering to give them rights to his video in exchange they promised to pay 60% of income of his video. So of course my cousin refused to give them rights to his video and ended up creating youtube channel with lots of videos about strange things, and not so long ago he sold this video to one Tv channel for 500$ of course he still kept video rights...

    But actually these people are using good method, Back then I even thought of trying something like that
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