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Google Display Planner

by kb24
2 replies
To find URL's is google's display planner's data accurate? I do have a traffic source and I have a few CPA networks..that I am members of..

I keep on reading that its better to build a landing page for your offers. But I'm not good with the technical stuff. Where can I have my landing pages built? I was just going to direct link just to test. + using the data I receive from display planner for my urls.. to set up a pops campaign..

Been doing SEO made some money but its not scalable and at some point you are going to have to spend money..

Thanks guys for the help..
#display #google #planner
  • Profile picture of the author RhysEvans
    I'd stay away from direct linking unless you have a really solid CPA offer. As you've said, it's better to send clicks to your sales page and then on to your CPA offer. The reason I recommend this to my clients is that you can collect their email addresses and send them offers in future without having to pay for the click again with Google.

    Other factors include, what if the advertiser pulls your campaign at 3am in the morning and your ads are still running? Your wasting money. Atleast you can collect their email even if the offer isn't working.

    Your also going to run into issues putting affiliate links into google adwords. They don't like that whereas Facebook and Bing seem to be fine with it.

    If you go down the landing page route then you can get basic ones done over at Fiverr.com or search for mini site designers on Google. Other options include OptimizePress, Instabuilder etc.

    Having said that if you have a robust cpa offer then it's probably worth the risk to direct link. An example would be promoting an online store which provides commissions on sales.
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  • Profile picture of the author kb24
    Anyone else with feedback? I am with the CPA network Peerfly from what I have read is to stay away from e-mal submits and go with short forum submits.. I was going to direct link to a short forum offer just to test..I don't want to go into this blindly..

    thanks guys for the help..
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