Paid Traffic - Sources
I have a high ROI campaign that's been working rather well with free traffic, but I've pretty much reached a peak with the free stuff, and I'm looking into the paid traffic route.
A few questions:
1. Last time I used Adwords was in 06, using Perry Marshalls stuff. I can dig up the E-Book from then, but is there anything new I need to be aware of? Happy to purchase training if there are major changes in strategy other than the control panel etc... If not, I'll brush up on the book I purchased and ramp it up again.
2. Yahoo:
Never used Yahoo much in the past. Maybe 8 - 10.00 per day in 06... Anything else I'd need to study to learn other than the traditional "have a high conversion landing page, with strong call to action, irresistible offer, and follow up drip campaigns?"
Again, if there are courses I should be studying, happy to.
Final part of question - Beyond the traditional PPC stuff, where else can I find great traffic? I've heard there are a lot of resources out there, but I have no experience in the banner ad buys, and pay per view ad buys etc...
Is there a high quality course or expert on the topic? My campaign has a high enough ROI to where I'd love to quadruple my traffic with paid sources - Not too worried about the budget. But I'm new to this paid traffic arena, and eager to learn. Courses? Books? Experts?
Thanks in advance for any recommendations.
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morry -
Thanks
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Marian Berghes -
Thanks
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psresearch -
Thanks
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