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any courses on building a brand?

by trader99
7 replies
More building a brand, branding....than any kind of mass spamming, hard sales.

Any such courses you could recommend?

Thank you
#brand #building #courses
  • Profile picture of the author jaypoole
    You should follow Steve Rosenbaum. He has some excellent training on this topic both through his own websites, and also via udemy and maybe other platforms. I'd definitely suggest you check out Command Big Bucks
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  • Profile picture of the author HelenVendo
    Absolutely agree with jaypoole!
    Steve Rosenbaum is genius in his sphere!
    He shares his experience and explain theory on examples which helps a lot to understand branding and create your own strategy.
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  • Profile picture of the author MikeVietri
    this is not a course but someone you need to know about.

    Don Purdum.

    form unveiltheweb.com

    I just very recently found him and it has transformed the way I look at my online business.

    His message is clear, simple but powerful, and that is..


    "Your brand is your message and your message is your brand"


    what that means is that you must relate to the people you are trying to reach with your marketing using a clear message that resonates with them.



    Don talks about how we are used to viewing marketing and branding form the stand point of mass media marketing...

    mass media marketing is
    -TV ads,
    -Radio ads,
    -Bill Boards,
    -so on..

    this type of marketing just screams "BUY ME"

    It is not really targeted and it is hard to measure.

    you basically just scream out to anyone who might be looking and tell them what you do and how much it cost..

    But to become a success online marketer you can not view marketing and branding form that stand point

    Instead you must view it form a context marketing standpoint,

    which means that you need to appeal to the people you are trying to reach.

    you can not just tell them about what you do and how great it is (like in mass media marketing)

    instead you need to appeal directly to your target audience, by creating a message (brand) that they not only want to follow but one that they will believe in and want to become a part of.

    This is not an easy task but Don does a great job of explaining it.

    Check out his book "the shift"


    It is an absolute must read because this is the stuff that "they" do not teach you in "regular courses"


    Hope that helped

    Mike Vietri
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    • Profile picture of the author arrival7
      Go to youtube and type in courses on brand building, you should find some pretty neat stuff. You can also google the phrase and find some of the top information on building a brand or brand building.
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  • Profile picture of the author Lucian Lada
    The best book on branding I've read, especially for small businesses, is Brand Against the Machine: How to Build Your...Brand Against the Machine: How to Build Your...
    A fantastic book that will teach you how to set your business apart from everyone else.
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    I also write premium quality articles, e-books, etc.
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  • Profile picture of the author trader99
    wow thx.

    the reason i asked instead of Googling/Youtube is i wanted people direct experience..oh and I never bother with youtube.

    thx i'll check them all out.
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