Ohhhhh The Publicity!

[voiceofreason]

I appreciate your patience as I've been asking quite a few questions lately. I'll get right to the point. I had my first taste of TRUE traffic a few months ago. I managed to land a spot on a small radio show, and there was such a rush of traffic to my site, my host nearly shut me down, and I received more emails than I could respond to in 3 days. (Nearly 1,000 email requests)

It was simply incredible, and after beefing up the site, the hosting plan, and the adcopy, I'm ready for more. I have a product that to be honest, lends itself quite well to publicity - Newspapers, television news, radio, writeups, blog reviews, newsletter writeups, etc. (Very interested in getting blog reviews and enwsletter reviews from those in a simlar field with a large audience)

It's the nature of the product that generates so much interest, and I'd like to go on a media blitz very soon. So my question is, what can you recommend as a good resource for learning how to get publicity? I landed the radio show because of a great connection I have, and unfortunately that was a 1 time shot.

I've been searching the archives and I've heard that Paul Hartunian seems to be the resident expert here. Unfortunately, I'm not sure which of his products to purchase, as most seem to to be the similar, or the same - and I have little experience in this area, so I'm not sure if it's a good buy, and up to date or not?

I know publicity is rarely talked about on this board when compared to "marketing" in general, but after having my first taste of the server crashing rush, and a 700% jump in sales nearly over-night, I'd love a few repeats this year. Heck, if I had 2 - 3 incidents like this a year, I'd have my best year yet, and I can see this realistically happening if I can study up on the subject, and formulate a plan of attack.

Thanks again for weathering my endless requests. Still my favorite forum on the web!

[voiceofreason]

Thank you for the well-wishing! This is what I do full time. I walked away from a "job" many years ago, as I knew I'd never be happy working in that environment.

But in the beginning, I did juggle both. It took just 2 - 3 months to realize that I was holding myself back by trying to do the "safe" thing, and I bit the bullet to go follow my dream. I enjoy the heck out of what I do now, and I'm trying to test the various methods of getting national exposure. Here's hoping!

[Don Schenk]

Gebbie Press used to publish a book that lists the current contact person for every newspaper, magazine, radio station, and television station.

Today they offer a downloadable version at their website gebbieinc(dot)com

('m not an affiliate.)

By using their list you can reach the correct person at each medium.

:-Don

[Steve Sieloff]

Here's a site run by a woman that's about 20 miles
north of me. Publicity appears to be her speciality.

Publicity Hound (non-aff).

Steve

[Mukul Verma]

Congrads on your GREAT SUCCESS!!!!!!

[DeePower]

First of all, congratulations. Second of all I'd be pleased to help you with a publicity campaign. You can download a free report Unleash the Power of Publicity.

Dee

[GeorgettaSterling]

Congratulations on your success, voiceofreason!

In addition to Dee Power and Paul Hartunian, some other Warriors I know of that are publicity experts include Dana Wilholt (spelling? sorry...) going as Dana_W here, and Marcia Yudkin going as marciayudkin here on WF.

All these folks (Dee, Paul, Dana, Marcia) appear very knowledgeable, helpful and pretty nice too. I imagine if you check them out you will have a wealth of publicity info and resources.

And while it might be a pain to Mr. Hartunian and the others, you could always ASK them which product (or service) they recommend for your situation, or post a specific publicity question...

Just thinking out loud.

Regards, Georgetta

[leebo1010]

Chiming in: Congrats!!!

I dealt w/ radio/papers & TV most of my years w/ my brick & mortar businesses and I've learned to LOVE them and not be afraid of them. It's not as intimidating as it seems when you first get in. Depending on what your actual revenues are and the response you got that is directly attributed to 1 radio show, you could look into media buying (not in the internet marketing sense), but w/ TV/radio, etc. on an ongoing basis for great rates.

However, we would pay for a spot on our 'Good Morning Texas' show and that always kicked ass for us.

The only thing I would advise you is DON'T EVER buy their pre-packaged deals of spots (radio or TV). Instead, always choose your own. You might spend 10% more to get morning or afternoon drive time, but your ROI will be worth it.

Good luck!

PS - depending on the product, have you tried having affiliate marketers pushing it for you?

[Dave777]

Congrats!!

And a few excellent Publicity related tools and resources I highly recommend checking out and applying into the swing of things...

No affiliation with any of the following except for using much of the Great tools and info! Some Free, some Not...
Marketing Speaker | Marketing Strategist - David Meerman Scott.com - product ebooks
Publicity, Free Publicity, Press Release, and Public Relations Secrets
Online marketing tactics failing? Try B.L. Ochman's powerful Marketing solutions
Publicity, free publicity
Book Promotion Book Publicity Book Expert Book Marketing Publicity Firm Internet Marketing Radio Publicity Interviews Media GET PROMOTION
Book Publicists and Book Publicity Services; PR Companies, Book Publicity Experts
Small Business Marketing Ideas and Best Practices - Marketing Ideas and Advice
http://www.amazon.com/Guerrilla-Publicity-Hundreds...

http://www.warriorforum.com/warrior-...-exposure.html
F R E E Supercharge Your Press Release Submission With Press Release Stomper F R E E
http://www.warriorforum.com/warrior-...ng-system.html

Dave