If after X "hop clicks" I don't get any sale, should I stop promoting this product?

This could be for several reasons.

Here are 2:

- The traffic is just "browsing", meaning they just clicked your affiliate links out of curiosity but aren't necessarily looking for the solutions that those products provide.

- The traffic isn't "warm" enough yet, it's very hard to make much sales today without building an email list and building a relationship with those subscribers.

Daniel

1) The traffic should be targeted enough and 2) yes, nowadays, money is in the list (according to statistics, most people buy a product THE FOURTH TIME they see the respective advertisement).

If you have 400 clicks on your hoplink and no sales, it doesn't mean you should stop promoting the product.

It does mean that you should stop and look at the way you are promoting it. So far, what you are doing is not working.

Try something different. Maybe a different traffic source. Or a new angle on a presell. Frame the product differently.

Bottom line, it's time to change something.

Keep doing what you are doing, and you'll keep getting what you are getting.

Thanks Op and Jill. Find myself in the same situation and have learnt a lot from the advice given here. It just corroborate what an learning from the affiliate blackbook currently. It basically talks about being an interceptor and not just a conduit

If you're driving 100 (targeted) visitors to your LP and seeing no sales, I'd move on unless you're getting dirt cheap clicks.

OK so a couple ways of thinking about this.

1 > you don't have enough traffic to say either way.

This is my opinion. You just don't. 200, 400, that isn't enough.

Especially since we don't really know a whole lot about the quality of your traffic source. Sure, they signed up for a thing...that doesn't mean much to me.

So now it comes down to:

2 > you need to concentrate on the numbers.

Now having a $20 front end is fine, but if that's where your funnel ends you're in trouble.

Why? That $20 simply isn't going to let you get enough "at bat"s to hit the revenue target you need.

Look at your average cost per click.

Divide 20 by that and that's how many clicks you can afford to break even.

If you're relying entirely on $20 sales to make your money, you're in trouble...you won't get enough clicks unless they're lower than say $0.20 AND your machine is ticking along.

Which it isn't...yet.

Jill is right about you having the beginning of something. You have some action.

Now you need to get conversions.

But back to my point. What would happen if you added in a $100 back end product?

Conservatively estimate that 1 in 10 buyers of the front end product get this one as well, and suddenly you can afford an additional $10 worth of clicks to break even right away.

And once you start getting real data from conversions, you'll know with greater clarity what this figure truly is.

Look--all the pro marketers will tell you the key is to get ONE offer converting. If you hop from thing to thing, without optimizing, you'll never get anywhere. You probably do have to take a hit at the beginning, while you figure out the reality of your numbers and generate your baseline. But once you have a steady conversion rate, then you'll know what you can spend and where to put your effort.

Reality right now comes in from the cost of your clicks.

If each click is costing you $1, then it's probably time to bale out. Especially if you don't have a back end moneymaker in place.

If clicks are $0.10 apiece and you have a back end $297 product with a conservative 1/10 conversion, then you can stick around awhile because each sale is worth about $50. You can let say 1000 clicks go through to discover the truth of what's going on.

Most people give up too soon. We know this. Don't be skittish, but do be rational.

Hi there,


In affiliate marketing, you can expect only 1% success rate.

Have a strong blog in place with loads of informative content attracting a huge section of relevant readers and you ultimately cracking sales.

If you want more info, you can get back to me.


Regards,
Chintan