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Old 08-20-2009, 07:32 AM   #1
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Default A Most Burning Question

I've been kicking around an idea for this eBook with a friend who is an attorney and from those ideas we created an Ask Campaign which you can see here -

Houses For Sale

Before investing in Adwords I would be grateful for a double check for typos and some feedback on how I may wish to approach this market without getting clobbered by the cost of keywords in this market.

Oh, and if this subject resonates with you I'd love to get your question too!

Many Thanks,

Kirk
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Old 08-20-2009, 07:55 AM   #2
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Default Re: A Most Burning Question

Quote:
the rules for protecting yourself are the same regardless of which country you live or invest in,
You lost all credibility in my eyes with that statement.

Laws differ significantly from state to state, so how you can claim they don't differ across the world is beyond me. Unless you're actually talking about things other than legal matters. Then everything gets into a muddle. In that case, why would it be relevant to tell the reader you (i.e. the letter writer) are an attorney?

Good luck to you!

Marcia Yudkin

Author, Meatier Marketing Copy, available in paperback, Kindle, Nook, Audible audiobook
“There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read.” - Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer
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Old 08-20-2009, 08:34 AM   #3
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Default Re: A Most Burning Question

Thanks Marcia,

Very Interesting point that I hadn't considered, especially if it makes you lose all credibility in me.

Truth is the rules for protecting yourself are the same regardless of where in the world you are, despite the fact that the laws will be different. The rules are things such as Due Diligence, Having the appropriate protective contracts looked over by an attorney in your jurisdiction, having proper exit clauses in your contracts, etc.

So what you have made me realise is that this is not being conveyed, and actually may be clouded by the fact that my friend (Shan) who I have written the copy for, is an attorney,and presents herself as one...

Ah, so many things to watch out for when working to build trust online!
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Old 08-20-2009, 08:37 AM   #4
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Default Re: A Most Burning Question

Thanks Tousif,

I'm copywriting for Shan, but I'm gonna give her access to this thread so that she can share in the thoughts first hand
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