Watch Video Ads Now In Magazines

bobsilber · 08-20-2009, 10:33 AM

Amazing marketing technology.

The video ad, which will appear in Los Angeles and New York subscription copies of the Sept. 18 Entertainment Weekly (out Sept. 11), is part of a bigger CBS campaign for the fall season that starts Sept. 21.

Click the USAToday link below for the full article.

CBS, Pepsi Max put video in some magazine ads - USATODAY.com

What do you think about this new marketing technique?
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Gene Pimentel · 08-20-2009, 10:35 AM

I've always wondered how long it would take to put something like this in effect... amazing! Thanks for the link.

Josh Anderson · 08-20-2009, 11:07 AM

Quote:

Originally Posted by bobsilber

Amazing marketing technology.

The video ad, which will appear in Los Angeles and New York subscription copies of the Sept. 18 Entertainment Weekly (out Sept. 11), is part of a bigger CBS campaign for the fall season that starts Sept. 21.

CBS, Pepsi Max put video in some magazine ads - USATODAY.com

What do you think about this new marketing technique?
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.

Its cost prohibitive... what makes it doable is that its ground breaking. They are betting on the free exposure money can't buy with news stories covering it.

Below is another story about the first company to use "digital ink"

Esquire First Publication To Use Electronic Ink -- E-Ink -- InformationWeek

It appeared in Esquire magazine last year. It garnered a ton of free press.

backdoor23 · 08-20-2009, 11:17 AM

I feel like it's really wasteful and I agree with Josh that it has to be cost prohibitive, they just want the exposure, pretty cool idea on that note.

Coleen.Young · 08-20-2009, 11:20 AM

I wonder how much those sealed mags will sell on eBay a week after they're released.

ScoTech · 08-20-2009, 11:51 AM

Is it not kind of throwing the whole dying print media thing right in their faces?

bobsilber · 08-20-2009, 12:09 PM

Quote:

Originally Posted by Josh Anderson

Its cost prohibitive... what makes it doable is that its ground breaking.

Now it is. The early adopters always pay more to be first with new technology. Eventually, at some point, the prices will come down.

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entry · 08-20-2009, 12:51 PM

Sorry for the silly question

Are these online magazines? or real physical offline ones?

Gene Pimentel · 08-20-2009, 12:56 PM

Quote:

Originally Posted by entry

Sorry for the silly question

Are these online magazines? or real physical offline ones?

"The player technology, using a flexible, thin, plastic screen, was created by Americhip. When the two-page ad opens, the sound is akin to one of those talking, musical greeting cards. Also built into the ad is a 2-inch-by-1.5-inch video screen."

JoshuaWriter · 08-20-2009, 01:02 PM

Wow thats cool. I have alsways wondered about this. Very cool stuff. I want to use some of these for my marketing efforts now

Shana_Adam · 08-20-2009, 06:15 PM

I love how you can embed video and multimedia into pdf files.

This would be excellent idea if it was giving readers content. Personally I cant stand the ads on TV in between breaks. It drives me nuts. You settle down to watch your favourite serial and what do you get a break every 10 minutes, so you end up changing channels.

No wonder TV channels have such low reach - people just cant be bothered to watch a program.

Saturation is a big issue here. The same thing with google adwords - there comes a point when it becomes counterproductive.

I would not like to shell out extra dough for the sake of some video ads.

A magazine should be read and then passed on as I do on the subway so other people get mileage out of my $4 magazine.

spearce000 · 08-21-2009, 06:52 AM

I think this is just an intrim format. When magazines start going over to electronic formats -- like Kindle for example -- I think we'll start to see a lot more video based ads.

08-20-2009, 10:33 AM	#1
bobsilber The Exalted Grand Poobah War Room Member Join Date: Jul 2002 Location: Traveling Circus Posts: 775 Thanks: 11 Thanked 138 Times in 40 Posts Contact Info	Watch Video Ads Now In Magazines - Is Marketing Great Or What Amazing marketing technology. The video ad, which will appear in Los Angeles and New York subscription copies of the Sept. 18 Entertainment Weekly (out Sept. 11), is part of a bigger CBS campaign for the fall season that starts Sept. 21. Click the USAToday link below for the full article. CBS, Pepsi Max put video in some magazine ads - USATODAY.com What do you think about this new marketing technique? . .
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08-20-2009, 10:35 AM	#2
Gene Pimentel DomainProfitsClub.com War Room Member Join Date: Feb 2007 Location: Oswego, NY USA Posts: 2,989 Blog Entries: 1 Thanks: 946 Thanked 1,639 Times in 652 Posts Social Networking	Re: Watch Video Ads Now In Magazines - Is Marketing Great Or What I've always wondered how long it would take to put something like this in effect... amazing! Thanks for the link.
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08-20-2009, 11:17 AM	#4
backdoor23 Active Warrior War Room Member Join Date: Dec 2008 Posts: 44 Thanks: 14 Thanked 137 Times in 3 Posts	Re: Watch Video Ads Now In Magazines - Is Marketing Great Or What I feel like it's really wasteful and I agree with Josh that it has to be cost prohibitive, they just want the exposure, pretty cool idea on that note.

08-20-2009, 11:20 AM	#5
Coleen.Young Active Warrior War Room Member Join Date: Aug 2009 Posts: 70 Thanks: 127 Thanked 13 Times in 12 Posts	Re: Watch Video Ads Now In Magazines - Is Marketing Great Or What I wonder how much those sealed mags will sell on eBay a week after they're released.

08-20-2009, 11:51 AM	#6
ScoTech My boys can swim! War Room Member Join Date: Jan 2009 Location: Indiana Posts: 70 Thanks: 24 Thanked 7 Times in 5 Posts	Re: Watch Video Ads Now In Magazines - Is Marketing Great Or What Is it not kind of throwing the whole dying print media thing right in their faces?

08-20-2009, 12:51 PM	#8
entry Senior Warrior Member Join Date: Jan 2009 Posts: 1,756 Thanks: 211 Thanked 20 Times in 20 Posts	Re: Watch Video Ads Now In Magazines - Is Marketing Great Or What Sorry for the silly question Are these online magazines? or real physical offline ones?

08-20-2009, 01:02 PM	#10
JoshuaWriter HyperActive Warrior War Room Member Join Date: Jan 2008 Location: San Diego, California Posts: 222 Thanks: 0 Thanked 7 Times in 7 Posts	Re: Watch Video Ads Now In Magazines - Is Marketing Great Or What Wow thats cool. I have alsways wondered about this. Very cool stuff. I want to use some of these for my marketing efforts now
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08-20-2009, 06:15 PM	#11
Shana_Adam In Search of Eternity War Room Member Join Date: Jul 2009 Location: The Earth is My Home - I love dearly Posts: 325 Thanks: 8 Thanked 58 Times in 39 Posts Social Networking Contact Info	Re: Watch Video Ads Now In Magazines - Is Marketing Great Or What I love how you can embed video and multimedia into pdf files. This would be excellent idea if it was giving readers content. Personally I cant stand the ads on TV in between breaks. It drives me nuts. You settle down to watch your favourite serial and what do you get a break every 10 minutes, so you end up changing channels. No wonder TV channels have such low reach - people just cant be bothered to watch a program. Saturation is a big issue here. The same thing with google adwords - there comes a point when it becomes counterproductive. I would not like to shell out extra dough for the sake of some video ads. A magazine should be read and then passed on as I do on the subway so other people get mileage out of my $4 magazine.
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08-21-2009, 06:52 AM	#12
spearce000 Video Warrior War Room Member Join Date: Jan 2005 Location: Near the beach on the "Kentish Rivera", UK Posts: 849 Thanks: 135 Thanked 87 Times in 75 Posts Social Networking	Re: Watch Video Ads Now In Magazines - Is Marketing Great Or What I think this is just an intrim format. When magazines start going over to electronic formats -- like Kindle for example -- I think we'll start to see a lot more video based ads.
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