Watch Video Ads Now In Magazines

bobsilber · 08-20-2009, 10:33 AM

Amazing marketing technology.

The video ad, which will appear in Los Angeles and New York subscription copies of the Sept. 18 Entertainment Weekly (out Sept. 11), is part of a bigger CBS campaign for the fall season that starts Sept. 21.

Click the USAToday link below for the full article.

CBS, Pepsi Max put video in some magazine ads - USATODAY.com

What do you think about this new marketing technique?
.
.

Gene Pimentel · 08-20-2009, 10:35 AM

I've always wondered how long it would take to put something like this in effect... amazing! Thanks for the link.

Josh Anderson · 08-20-2009, 11:07 AM

Quote:

Originally Posted by bobsilber

Amazing marketing technology.

The video ad, which will appear in Los Angeles and New York subscription copies of the Sept. 18 Entertainment Weekly (out Sept. 11), is part of a bigger CBS campaign for the fall season that starts Sept. 21.

CBS, Pepsi Max put video in some magazine ads - USATODAY.com

What do you think about this new marketing technique?
.
.

Its cost prohibitive... what makes it doable is that its ground breaking. They are betting on the free exposure money can't buy with news stories covering it.

Below is another story about the first company to use "digital ink"

Esquire First Publication To Use Electronic Ink -- E-Ink -- InformationWeek

It appeared in Esquire magazine last year. It garnered a ton of free press.

backdoor23 · 08-20-2009, 11:17 AM

I feel like it's really wasteful and I agree with Josh that it has to be cost prohibitive, they just want the exposure, pretty cool idea on that note.

Coleen.Young · 08-20-2009, 11:20 AM

I wonder how much those sealed mags will sell on eBay a week after they're released.

ScoTech · 08-20-2009, 11:51 AM

Is it not kind of throwing the whole dying print media thing right in their faces?

bobsilber · 08-20-2009, 12:09 PM

Quote:

Originally Posted by Josh Anderson

Its cost prohibitive... what makes it doable is that its ground breaking.

Now it is. The early adopters always pay more to be first with new technology. Eventually, at some point, the prices will come down.

.
.

entry · 08-20-2009, 12:51 PM

Sorry for the silly question

Are these online magazines? or real physical offline ones?

Gene Pimentel · 08-20-2009, 12:56 PM

Quote:

Originally Posted by entry

Sorry for the silly question

Are these online magazines? or real physical offline ones?

"The player technology, using a flexible, thin, plastic screen, was created by Americhip. When the two-page ad opens, the sound is akin to one of those talking, musical greeting cards. Also built into the ad is a 2-inch-by-1.5-inch video screen."

JoshuaWriter · 08-20-2009, 01:02 PM

Wow thats cool. I have alsways wondered about this. Very cool stuff. I want to use some of these for my marketing efforts now

Shana_Adam · 08-20-2009, 06:15 PM

I love how you can embed video and multimedia into pdf files.

This would be excellent idea if it was giving readers content. Personally I cant stand the ads on TV in between breaks. It drives me nuts. You settle down to watch your favourite serial and what do you get a break every 10 minutes, so you end up changing channels.

No wonder TV channels have such low reach - people just cant be bothered to watch a program.

Saturation is a big issue here. The same thing with google adwords - there comes a point when it becomes counterproductive.

I would not like to shell out extra dough for the sake of some video ads.

A magazine should be read and then passed on as I do on the subway so other people get mileage out of my $4 magazine.

spearce000 · 08-21-2009, 06:52 AM

I think this is just an intrim format. When magazines start going over to electronic formats -- like Kindle for example -- I think we'll start to see a lot more video based ads.

08-20-2009, 10:33 AM	#1
bobsilber Advanced Warrior War Room Member Join Date: Jul 2002 Location: South Florida Posts: 630 Thanks: 0 Thanked 76 Times in 10 Posts Contact Info	Watch Video Ads Now In Magazines - Is Marketing Great Or What Amazing marketing technology. The video ad, which will appear in Los Angeles and New York subscription copies of the Sept. 18 Entertainment Weekly (out Sept. 11), is part of a bigger CBS campaign for the fall season that starts Sept. 21. Click the USAToday link below for the full article. CBS, Pepsi Max put video in some magazine ads - USATODAY.com What do you think about this new marketing technique? . .
	wso Your Own Viral Video\|\| wso RARE LOST DVD of Copywriter Gary Halbert!\|\|Use the Website legal docs the world's top Internet marketing gurus rely on \|\|

08-20-2009, 10:35 AM	#2
Gene Pimentel DomainProfitsClub.com War Room Member Join Date: Feb 2007 Location: Oswego, NY USA Posts: 1,264 Blog Entries: 1 Thanks: 255 Thanked 397 Times in 159 Posts	Re: Watch Video Ads Now In Magazines - Is Marketing Great Or What I've always wondered how long it would take to put something like this in effect... amazing! Thanks for the link.
	-------------------------------------------- DOMAIN PROFITS CLUB: Special discount for Warriors (just $5 gets you started!) -------------------------------------------- Premium Domains For Sale: Blog Solution \| LeadKey.com \| KeyCruise.com \| MyFreeOnlineCreditReport.com \| PostcardMaster.com \| SuccessJet.com \| SweetMillions.com \| TopRatedBooks.com \| RoomWithView.com

08-20-2009, 11:17 AM	#4
backdoor23 Warrior Member War Room Member Join Date: Dec 2008 Posts: 27 Thanks: 11 Thanked 9 Times in 1 Post Social Networking Contact Info	Re: Watch Video Ads Now In Magazines - Is Marketing Great Or What I feel like it's really wasteful and I agree with Josh that it has to be cost prohibitive, they just want the exposure, pretty cool idea on that note.

08-20-2009, 11:20 AM	#5
Coleen.Young Active Warrior War Room Member Join Date: Aug 2009 Posts: 55 Thanks: 87 Thanked 7 Times in 7 Posts	Re: Watch Video Ads Now In Magazines - Is Marketing Great Or What I wonder how much those sealed mags will sell on eBay a week after they're released.

08-20-2009, 11:51 AM	#6
ScoTech My boys can swim! War Room Member Join Date: Jan 2009 Location: Indiana Posts: 38 Thanks: 13 Thanked 2 Times in 2 Posts	Re: Watch Video Ads Now In Magazines - Is Marketing Great Or What Is it not kind of throwing the whole dying print media thing right in their faces?

08-20-2009, 12:51 PM	#8
entry HyperActive Warrior Join Date: Jan 2009 Posts: 269 Thanks: 0 Thanked 1 Time in 1 Post	Re: Watch Video Ads Now In Magazines - Is Marketing Great Or What Sorry for the silly question Are these online magazines? or real physical offline ones?

08-20-2009, 01:02 PM	#10
JoshuaWriter HyperActive Warrior Join Date: Jan 2008 Location: , , . Posts: 140 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Watch Video Ads Now In Magazines - Is Marketing Great Or What Wow thats cool. I have alsways wondered about this. Very cool stuff. I want to use some of these for my marketing efforts now
	Most Comprehensive Internet Marketing Membership Site Being Built Right Now

08-20-2009, 06:15 PM	#11
Shana_Adam Chris Spheeris Rocks Join Date: Jul 2009 Location: The Earth is My Home - I love dearly Posts: 237 Thanks: 3 Thanked 31 Times in 23 Posts Social Networking Contact Info	Re: Watch Video Ads Now In Magazines - Is Marketing Great Or What I love how you can embed video and multimedia into pdf files. This would be excellent idea if it was giving readers content. Personally I cant stand the ads on TV in between breaks. It drives me nuts. You settle down to watch your favourite serial and what do you get a break every 10 minutes, so you end up changing channels. No wonder TV channels have such low reach - people just cant be bothered to watch a program. Saturation is a big issue here. The same thing with google adwords - there comes a point when it becomes counterproductive. I would not like to shell out extra dough for the sake of some video ads. A magazine should be read and then passed on as I do on the subway so other people get mileage out of my $4 magazine.
	"To see a world in a grain of sand, And a heaven in a wild flower, Hold infinity in the palm of your hand, And eternity in an hour". ~ William Blake Thank You Chris Spheeris for your beautiful music! And to Geoff, Dr Gerald and Dr Jeffrey my best guys!

08-21-2009, 06:52 AM	#12
spearce000 HyperActive Warrior Join Date: Jan 2005 Location: Kent, United Kingdom Posts: 259 Thanks: 35 Thanked 17 Times in 17 Posts Social Networking	Re: Watch Video Ads Now In Magazines - Is Marketing Great Or What I think this is just an intrim format. When magazines start going over to electronic formats -- like Kindle for example -- I think we'll start to see a lot more video based ads.
	Who said learning had to be boring? InteractiveVideoTutorials.com