Competing with the big boys...
I also ask you not mention specific names or services in this post.
So, why the reason for the post?
I would like to hear your thoughts on how you would compete with long and well established business for a product or service.
I don't want to hear the negative comments like don't even try! If Apple listened, we would all be the poorer for it, as with many other companies taking on the big boys.
So, let's recap my own thinking and actions...
- See, listen and act on customer complaints from the big boys.
- Develop a product or service which is as good as, if not better than the big boys. This has to include ALL aspects of the product or service.
- Price it competitively.
- Test it to death, knowing that when it launches, users will still find issues with it.
- Invite a couple of high profile users to look at it, and get feedback.
- Fix issues discovered in previous step.
- Launch. Do this with all the normal avenues including Press Releases, videos, etc, etc, etc.
- Once some initial conversion stats are known, approach high level JV partners for promotion.
Now for some questions....
- What if your new product or service takes some work to switch too?
- What if the big boys are so entrenched in the market that no one wants to even look at your product or service?
- What if the big boys are so entrenched in the market that no JV wants to promote you?
I really want this to be an open and frank discussion with NO reference to any specific company, product or service!
I HONESTLY believe we can all benefit HUGELY by this discussion!
Kind Regards,
Richelo Killian
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Brian Rooney, CEO
TrafficWave.net Email Marketing AutoResponders
Email Marketing Blog
Bare Murkage.........
Consulting Tycoon
Kind Regards
Richelo Killian
Email Deliverability Consulting
Free Email Marketing Tutorial
Kind Regards
Richelo Killian
Email Deliverability Consulting
Free Email Marketing Tutorial
Sharing some posts worth reading over on Facebook
nothing to see here.
http://www.MyBrokeringBusiness.com
http://www.FreeJointVentureDVD.com
http://www.facebook.com/TheJVGuy
Kind Regards
Richelo Killian
Email Deliverability Consulting
Free Email Marketing Tutorial