Social Media Question

The only thing you can do is explain the importance of Branding and getting their name out. I like to explain to them that if they are just a brick and mortar company then they have to rely on the hundreds of people walking by to stop in and look around. But because they are online they have millions of people who have the opportunity to stop by their site and look around. It is their job to sell the product. It is just your job to help them bring people in through social media.

Jamie,

You may counter with the question to them "what is your lifetime ROI/Profit for a new customer?". Once you have gotten this figure you may want to ask about the amount of advertising budget that is dedicated to print advertising and use this as a comparison for the customers that are added due to the Social Marketing that your company is doing for them and compare the cost that are associated with each.

There should be some much smarter Warriors come around and give a much better answer to this question so stick around...they will show you the way.

Joel

Nobody can answer that question for social media - or for any other form of marketing or advertising.

What you can do is show them measurable goals.

By using Google Analytics, ou can show them how much traffic Twitter, Linkedin, and Facebook drives to their site. (I get most of my website traffic from Twitter.)

You can show them how many people click on links that are posted on Twitter by using free services like bit.ly, a simple url shortener

You can have them send out coupons using trackable links and see how many people use those coupons.

You can monitor the frequency with which their name is mentioned online before using social media marketing, versus AFTER social media marketing.

But if someone is demanding to know specifically how much money they will earn through a marketing campaign - that tells me they don't know much about marketing or business.

Shane,

Excellent idea, thanks

Dana,

You too

Joel

Thank you all for the advice. It's going to help a lot being able to talk to certain 'difficult' clients who want to know how much I can make them.

Hopefully I will be able to explain the whole 'your job to sell the product, mine to help direct the traffic there'.

I just got done having a conversation with one client, and it seemed to go pretty well. So thanks for everyone who helped answer this!

This the problem in starting any new business......you really need to do your research, and have the answer for them quick and fast.
Name a price, and never flinch !!
Never blink an Eye............in the stock market you have selling agents who would sell you stock on their speculation of what it could do in the future......but nothing is ever guaranteed. If you loose all your money in stocks...these guys do not have to refund your money ever !......same goes in business.........if your clients are difficult it's because you allow them to be that way.....They must respect you and your business. It doesn;t matter if you mow lawns for a living.......know your business...and give a price. ...and don't blink and eye lash when you do...they will respect you more......heck I even would charge higher price than the other guy.....and I'd make more money, because people would think I am more valuable....This is true....you must build respect..stand tall...be strong.....if they say the price is too much........no sweat, tell them you're in business and anytime they like to come back and talk they are more than welcome.....75% of the time..they'll be back.....just besure you offer a great service.