Windows software promotion and marketing

5 replies
Hi,

I am trying to find out the best way to market my software VisualCron - an automation tool and task scheduler for Windows.

So far I having been advertising on Google, LinkedIn, Facebok and Spiceworks - all with various success.

Now I am asking for your opinion and help for other alternatives. For example, do you recommend any affiliate program, advertising networks or other for a Windows product like mine?

Thank you!
#marketing #promotion #software #windows
  • Profile picture of the author bapparabi
    you can post your software in different software download site like cnet and other site this will help to promote your software ..
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  • Profile picture of the author Randall Magwood
    You should try Ebay and other shopping sites/networks. Also learning how to sell it on your own website is a great idea too. So you have to learn effective marketing - this includes email marketing - so you need a total marketing plan to sell the heck out of this thing.

    And not JUST for this software product... ANY product that you sell online. Can you ramp up your PPC budget? Have you tried any mobile marketing?
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    • Profile picture of the author serializer
      Originally Posted by Randall Magwood View Post

      You should try Ebay and other shopping sites/networks. Also learning how to sell it on your own website is a great idea too.
      Ebay? This product is delivered electronically. No physical shipping.

      Originally Posted by Randall Magwood View Post

      So you have to learn effective marketing - this includes email marketing - so you need a total marketing plan to sell the heck out of this thing.
      One thing is emailing existing users. But what about new users? Where can I get email lists?

      Originally Posted by Randall Magwood View Post

      And not JUST for this software product... ANY product that you sell online. Can you ramp up your PPC budget? Have you tried any mobile marketing?
      Yes, Google markerting for mobile. But this is a Windows product and they cannot download the application from the phone. Of course, they can read about and later visit but it sounds more effective to catch them when they are looking at their normal browser.
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  • Profile picture of the author serializer
    This was done a couple of years ago - I am thinking about the next, more aggressive step.
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  • Profile picture of the author alex124
    Banned
    at first you have to think about total market place and than you can post your windows software in different site, as media email marketing, popular apps store, reddit, ebay.
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