Bigger isn't always better...

ErikSaether · 08-22-2009, 03:16 AM

I came across this on Andy Beal's Marketing Pilgrim blog yesterday. He writes about new research released by a company called Dynamic Logic.

The research reveals that half banners (234 x 60) and rectangles (180 x 150) were more effective than ads that frame the page such as leaderboards and skyscrapers. The worst performing ad formats, according to the research, are full banners (468 x 60) and Buttons (120 x 90).

The company has researched 2,390 campaigns over the last three years.

You can read more about the research over at Dynamic Logic.

FifthDimension5 · 08-22-2009, 06:16 AM

I would say 468x60 banner ads and 125x125 button ads are more effective with me. The worst performing ads would be those that are vertical and require scrolling down to see what they are.

BIG Mike · 08-22-2009, 06:45 AM

Quote:

Originally Posted by WarriorMaster

So I have read this now and there is some nice info there. I'll make some splitt testing for my self and see what happens. take care

Now that's the way to approach it - well done!

This is true for most anything you encounter information wise. Test it. Track it. Analyze it. And then implement based on your own results.

There are no absolutes, so don't blindly follow data like this - instead, use it as part of your own testing process to make qualified decisions

08-22-2009, 03:16 AM	#1
ErikSaether Warrior Member War Room Member Join Date: Jul 2009 Location: Norway Posts: 23 Thanks: 6 Thanked 3 Times in 3 Posts	Bigger isn't always better... I came across this on Andy Beal's Marketing Pilgrim blog yesterday. He writes about new research released by a company called Dynamic Logic. The research reveals that half banners (234 x 60) and rectangles (180 x 150) were more effective than ads that frame the page such as leaderboards and skyscrapers. The worst performing ad formats, according to the research, are full banners (468 x 60) and Buttons (120 x 90). The company has researched 2,390 campaigns over the last three years. You can read more about the research over at Dynamic Logic.

08-22-2009, 06:16 AM	#2
FifthDimension5 HyperActive Warrior Join Date: Jul 2009 Posts: 186 Thanks: 4 Thanked 24 Times in 20 Posts Social Networking	Re: Bigger isn't always better... I would say 468x60 banner ads and 125x125 button ads are more effective with me. The worst performing ads would be those that are vertical and require scrolling down to see what they are.