Marketing Tactic Dilemma for E-book
Hi there,
I'm coming out with a how-to e-book on photography. This e-book will have text and videos.The videos are not 100% stand-alone and usually need the text from the e-book to make complete sense of.
When it comes to the vidoes, here's the dilemma I'm facing:
1. Host the vidoes using Vimeo Pro and keep them restricted. Access only to the people who buy the e-book.
2. Host them on YouTube and make them accessible to the public. At the end of each video, mention the e-book.
The first strategy is pretty straight-forward but denies me the chance for organic marketing.
The second one may have an impact on credibility but since the videos are not totally enough by themselves, can allow me to use the video content for marketing too.
Which one do you think is better?
Thank you.
I'm coming out with a how-to e-book on photography. This e-book will have text and videos.The videos are not 100% stand-alone and usually need the text from the e-book to make complete sense of.
When it comes to the vidoes, here's the dilemma I'm facing:
1. Host the vidoes using Vimeo Pro and keep them restricted. Access only to the people who buy the e-book.
2. Host them on YouTube and make them accessible to the public. At the end of each video, mention the e-book.
The first strategy is pretty straight-forward but denies me the chance for organic marketing.
The second one may have an impact on credibility but since the videos are not totally enough by themselves, can allow me to use the video content for marketing too.
Which one do you think is better?
Thank you.
Chintan Mehta