What is the Best Landing Page with Videos for E-course Selling? - Small Funnel

8 replies
Hi,

I would like to set a landing page website with 4 parts of videos to promote onlince course oon the beginning of the small sales funnel. The main thing is to make user watch 4 videos in 4 days and get him to register for webinar or buy the product.

Would you recommend some wordpress themes to set up landing page like that?

What is the software best to use in that case?
#ecourse #funnel #landing #page #selling #small #videos
  • Profile picture of the author Jason Kanigan
    There is no "best" program.

    Look--where you need to put your effort into is finding a hungry market and solving a serious problem for them.

    Do this and you'll take care of 90%+ of your issues.

    You can build the greatest product and funnel in the world...but if you don't have a steady stream of pre-qualified prospects to send to it, it's worthless.

    The technology is NOT the solution.

    Look at Shark Tank.

    The products don't have much value until they're connected to a distribution system.
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    • Profile picture of the author Jerzoro
      Got your point Jason! Let's say I have distribution chain handled. But the audience is crucial, sure thing ! Thanks for your contriubution to my thread and wish you best in your project!
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  • Profile picture of the author jimwayde
    there are many different ways on how you can set up a landing page.

    You can check out lead pages or you can create one using wordpress. completely up to you.

    As for your funnel. I suggest adding an optin if you don't already have one.

    I would recommend it set up like this. Landing page -> Optin -> Send out Videos -> Soft Sell the webinar at the end of each video every day -> at the end of the fourth day promote the webinar.

    adding the optin allows you to capture your lead, and then you can market to them later down the road.

    I hope this was valuable to you in some way, and have a great day!
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    • Profile picture of the author Jerzoro
      Originally Posted by jimwayde View Post

      there are many different ways on how you can set up a landing page.

      You can check out lead pages or you can create one using wordpress. completely up to you.

      As for your funnel. I suggest adding an optin if you don't already have one.

      I would recommend it set up like this. Landing page -> Optin -> Send out Videos -> Soft Sell the webinar at the end of each video every day -> at the end of the fourth day promote the webinar.

      adding the optin allows you to capture your lead, and then you can market to them later down the road.

      I hope this was valuable to you in some way, and have a great day!
      jimwayde thanks for you expertise here ! Do you think ending up the funnel with a webinar will significantly increase coversion? Wonder how the industry average % looks like with or without live webinar at the end....
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  • Profile picture of the author Brent Stangel
    Would you recommend some wordpress themes to set up landing page like that?
    Optimizepress is the best currently on the market.
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  • Profile picture of the author Oziboomer
    Originally Posted by Jerzoro View Post

    Hi,

    I would like to set a landing page website with 4 parts of videos to promote onlince course oon the beginning of the small sales funnel. The main thing is to make user watch 4 videos in 4 days and get him to register for webinar or buy the product.
    Hi Jerzoro,

    if you want to see one way I do it with just four videos on a page using wordpress then you can checkout this.

    https://www.fixaframe.com.au/blog/free-video-training/

    I run survey funnel up front to gather details about the prospects and followup on the back.

    I don't send them to a webinar registration although I do do that in other niches but it may interest you to take a look at the free video sequence to see one way of doing it.

    Kind regards,

    Ozi
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    • Profile picture of the author Jerzoro
      Originally Posted by Oziboomer View Post

      Hi Jerzoro,

      if you want to see one way I do it with just four videos on a page using wordpress then you can checkout this.

      https://www.fixaframe.com.au/blog/free-video-training/

      I run survey funnel up front to gather details about the prospects and followup on the back.

      I don't send them to a webinar registration although I do do that in other niches but it may interest you to take a look at the free video sequence to see one way of doing it.

      Kind regards,

      Ozi
      Thank you Oziboomer, I just checked it out!

      I will probably go for Lead Pages, because I would need to pay for hosting and WP theme almost 70$ - when I can go for 37$ and 29 $ (theme) in Lead Pages with no more time wasted for looking for theme, uploading it, changing it to my preferences, and and all the hustle involved.

      Cheers, mate!
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  • Profile picture of the author jbsmith
    What is the price of your product? If your product is a $97 or higher product that would benefit from "warming" up your prospect first via webinar AND if you know how to conduct successful webinars then yes - they can definitely improve your conversion rate.

    On the other hand, if your product is lower-end, is a quick fix to an urgent desire and can be pre-sold effectively in the "warm-up" videos then the webinar may be more of an obstacle (or at least waste of time)

    Even with higher-end products - testing both methods is advisable.

    Jeff
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