I Need Advice For Getting A Job In Marketing

Create a case study that proves you can deliver what you promise. Provide a free marketing service to a local business and document the results attained from your work, then use this to attract businesses searching for marketers to add to their team.

Good idea. Maybe I can put up an ad on Craigslist that offers the service for free in exchange for them being a part of a case study. I'm thinking businesses might take me up on that if they wanted help, and what's more is that they'd get the publicity from being mentioned in the case study.

Thanks for the suggestion.

Hey Nathan,


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Chintan

If you have spent years learning marketing online I (and most people) would consider you way more qualified than someone with a degree.

Just make sure you have evidence of your skills when you are applying for a job. For example, if you are applying for an SEO job role, have a website and show them the keywords you rank for etc. Also when talking in an interview they will be able to tell your level of skill from your knowledge of the topics.

Anyway I wouldn't go for a business that wants marketing advice, these kinds of business usually go for agencies. Either apply for a role in a large business with a big marketing team or a marketing agency.

Besides a lot of people that work in marketing (especially agencies) aren't very good. If you have been spending your time efficiently learning this you are probably qualified enough for a job in marketing.

Join some freelance marketplaces to get some marketing jobs. You can join fiverr, That is a great marketplace for beginners.

I don't know, you are asking a bunch of people, most of who, are not in the corporate world to give you advice on how to enter the corporate world. You might be better served looking elsewhere for this answer. Like maybe a job site.

al

You want a career? Doing what?

Then, you say, you want to find businesses that want marketing advice...so do you want to work for more than one company? As a freelancer or private contractor OR

do you want a JOB with a marketing company or within a marketing division of a company?

You've been here six years, do you have a resume, a CV or a portfolio to show to a potential employer that you know what you're talking about?

Now you are asking advice, whereas a couple of years back, you were pretty unwilling to take any....time has a way of mellowing us all.

But, from this post, do you really know what you want?

A job (career in corporate)
or
A career in marketing (either freelancer or contractor)
or
Your own consulting business???

gjabiz

OK Nathan, here's what you need to understand about real businesses and owners of real businesses:

They hire based on results, not potential.

They're not going to hire a charity case. You have to show them how you're going to help them make money.

So that's your first objective. How will you show an employer how you will make them money?

Plan that out, in every step.

Next problem: what we might term the "credibility gap."

The employer, rightly or wrongly, already has an idea of what someone they hire to do this job "needs" in order to do it.

You know there is a gulf between what you have and what you "need" in their perception right now.

So how are you going to bridge that gulf?

I usually use an online resume for my clients. In my own case, I've had four employers create custom roles for me, and each time I used something unusual to get into a field that was new to me. I had to bridge that gulf.

You can use information interviews with experienced social media pros, and share those recordings on your online resume to begin to bridge the gap and also borrow their authority.

Jobs go to...and are created for...candidates who get on the radar of employers in an interesting way.

Stand Out is the first step of three in the job hunting process I teach.

Before the age of the Internet, I used a document straight out of Think And Grow Rich to do this. It was a dozen-page, thick-covered, coil bound book, and employers had never seen anything like it. How many people had seen the idea in that book? And how few had ever actually DONE anything about it?

It is rather easy to Stand Out because everyone else is so lazy. They don't even need to be imaginative. The ideas are right in front of them. But nobody executes.

By doing this one thing you will send yourself far ahead of any "competition." Most of whom are using the caveman tools of job hunting like throwing resumes after Want ads. What a joke.

Want to really impress an employer by Standing Out? Do what these guys who wanted to win a (I forget, $60K or $100K?) startup fund prize bid did:

They got the name of the guy who was offering the prize and targeted his profile on LinkedIn. There's a minimum of I think 7 people you must put in a LI ad group, so they targeted 6 of his high level contacts. The ad said they were trying to reach this guy, and could the contacts send him an email saying so?

Now there's your proof of social media expertise.

Most people plod along, barely putting in any effort, doing the same old same old...and wondering why they're having such a hard time.

Stand Out.

Fight Fear.

Don't Settle.

Those are the three legs of my job search happiness "stool" (take one away and it falls over.)

Talk is cheap. Get a plan together and take action on that plan.

Personally I found it easy to get the job with about 5 years experience. I wasn't really looking before that. But it depends on job market, your location etc. I had to move away from family to an unknown city and still here.

You'll probably find startups will be more willing to take you on. Just make sure they have secure backing or a "later stage" startup. e.g. Atlassian.

Sounds like you're on the right track. Make sure you've got a Linkedin profile. Build credibility there with contributions, sharing good articles etc. Treat it as a social network to generate leads. Website helps of course, just advertising DM services. But be careful because your performance here will be a reflection on your DM skills.

Try to get work as a consultant, "prelude" to a job. Who knows? May end turning into the full time gig where you don't need (or want) the full time job.

Big tip: When you get the interview, prepare list of tips/ things you would change about the company's marketing. Make it substantial. e.g. "I would split test email a/b. Based on my experience, you can expect 8% increased conversions. I would move blog from the subdomain etc" and give sound reasons (links to authoritative articles etc about it). They go nuts for this.

This is kind of like "working for free", but just as a document rather than actually committing to x hours etc which you might find companies exploit with no intention of offering employment. This way you know they're looking to hire and all you need do is show them you can do the job.

"Getting a job" hmrff. Why don´t you just start your own digital marketing business?

There're lots of businesses that needs marketing advice.

You can start with some local businesses around your neighborhood by distributing flyers or advertise your service on newspapers.

Another option is to sell your marketing skills as freelancer on warrior forum, fiverr.

Are you really 34? What have you done since you graduated high school? As you have learned IM, what have you done with it for 15 years? Nobody can be an expert in all things. What do you believe is your skills that is needed by small businesses? Have you decided whether you want a 'job' or want to freelance on your own?

That's great that you're looking for a job in internet marketing! What you should do (since it sounds like you're a stud in this) is to simply start your own online business! Start promoting other people's products and making the affiliate commissions! Since you know what you're doing it should be easy

I hope that helps and good luck!

LBN

I don't need to ad much most of the warriors who know what they are talking about have that covered...! but one thing I would say is if you do not Know Photoshop learn it because it will be your friend , Marketing is about presentation and the more you make it about the graphics the easier it is.

Worrying about a bit of paper to stop you is the wrong mind set I left school at 14yrs old no paper and never stopped me and I am in marketing and make some very good coin

Jason

You could go to a 2 year school and get a degree or certification in online marketing. Then apply for jobs related to what you want to do. But understand that it may require you to move out of state. You gotta go where the job is. Good luck.

You can choose any of the online marketing job and build your career

• SEO Expert
• Affiliate Marketing
• CPA Marketing
• Youtube marketing

I work in marketing and have experience in both agency and corporate settings, so I have intimate knowledge on this subject. Thankfully, the industry is becoming standardized because I'm tired of seeing posers pretending to be marketing experts.

Agencies are often odious and lax on their requirements. The corporate environment is much different, and I love it for that.

This is what you need:

1. Degree in communications, marketing, or programming. Maybe business, but that's not a good choice.

2. Google Certifications. Adwords and Analytics are must haves.

3. Bing Accredited Professional Certification

4. HubSpot is becoming an industry standard too. Get Certified.

5. Demonstrable proficiency in software applications, writing, speaking, and creative thinking. Sometimes even graphic design and programming, if you're at an agency. The smaller the business, the more versatile you have to be.

Every company has different requirements, but the above are becoming industry standards. So if you want the best chance of getting in, then get them. If you live in CA there are many agencies and corporations looking for help. But you need the certifications and experience to get your foot in the door. Some applicants can circumvent the degree, based on demonstrable expertise, but the more standardized the industry becomes (which can't happen soon enough) the harder it will be to get in.

Finally, just as with any prospective job search, you have to show your potential employer that you will:

1. Be on time
2. Work hard and be productive
3. Mind your own business and ask the right questions
4. Be an asset to the company...not a liability

You can start by marketing products yourself and can make some good money.

If you got sales coming in it means you have good traffic. No sales or leads means you need to work on things a little.

You want people to get results but I think you should be able to get the results first yourself.

oh, I get it, thank you very much !!Wish you success

Maybe you could just search for businesses near you and offer them your service as a marketer. Make an arrangement that when you increase their revenue say in a month for 30%, you get paid for x dollars like that... and if these can be sustained through your efforts, you can make an arrangement with them to have a permanent hiring and be paid regularly.

... or better yet. Go with affiliate marketing. Select one hot selling and recurring product and promote it massively. You can get paid every month as long as the customers stay as customers. Mike Geary's truthaboutabs program is great!

In my former life, I was a recruitment consultancy owner/headhunter with a training division for company sponsored employees to take CAM (now CIM Chartered Institute of Marketing) courses leading to internationally recognised qualifications in Communications, Advertising & Marketing. So my clients were all in those arenas and I can shed light on how those companies went about recruiting people to add to their talent base.

As one or more Warriors have already indicated, corporate companies have Marketing Divisions/Agencies and so would not take on a 'consultant' with limited marketing experience. However, they might employ you in their marketing department and, if they were the kind of company the like of which we dealt with, then they may even pay for you to train for industry qualification (evening courses).

Most companies and agencies in the Comms industry take on 'executives' (ie, unqualified but eager to learn and commit individuals) with a wide range of skills that are easily transferable in any discipline - computer skills, internet and social media savvy, sound educational background (not necessarily university degrees) and so on.

If you are willing to start on the bottom rung with a view to learning Marketing on the job and progressing upwards over time, then here's a list of things to do:

1 - Prepare your CV/Resume - free tips online
2 - Google search 'marketing vacancies'
3 - Make a list of all the companies on whose websites vacancies are listed (this includes specialist Comms recruitment agencies)
4 - Apply for jobs and while you are waiting for a response/invitation
5 - Polish up your interview skills - there's loads of free advice online
6 - Wow them at interview and get the job

If you can support yourself for a few weeks without pay, offer your services as a 'goffer' (anything from making coffee, photocopying, running errands to assisting department employees) in a marketing department, make yourself indispensable and then watch how quickly a firm offer of a permanent job is made to you. I've seen so many such cases in over 15 years in the bricks and mortar business.

If this is not what you want, and you'd prefer being your own boss and using just your online marketing expertise, then target small companies in your area (Google search them) and, following the advice given above for starting your own consultancy, get one assignment and then on the strength and success of that, build your business up from scratch.

In any event, I wish you all the very best.

Jamie

Hi,thats the question body,there are a lot of jobs in internet marketing,but is not easy to get the right one.I've been looking around for a while and I think I got one.So,just going to stick with it and I will let you know how thinks is going over there.Bets of luck to you!

no degree will help you in this world...the street school of marketing is the way to go ...