Holy Shoolah.. AWeber I forgive you for the past few days issues

[JayXtreme]

Ok.. so it probably wasn't their fault....

And I probably should have been doing this sooner...

BUT

When I hit my AWeber account for a broadcast today... as a result of them changing the new message interface and broadcast interface...

I was suddenly compelled to include a text version of my usually HTML only broadcast.. I have NEVER included a text version (stupid I know)...

I don't add anything fancy so it was only ever basic HTML...

My broadcast today has DOUBLED in open and clickthrough rate... flippin DOUBLED!!!!..

And I was completely happy with my previous results... this is a cool evenin for me and I don't even think this is the best of it.. my open rate usually has a final result about midday the following day when I send a broadcast today..

Thank you AWeber for making me notice my own laziness!!!

Peace

Jay

[Bearded]

Text emails don't track opens.

The only thing that may account for the change is that multi-part messages are much less likely to end up in junk mail vs. HTML-only.

Joe

[JayXtreme]

Yup... that's my thought... just that the delivery would have been saved resulting in better opens on the HTML tracking...

Peace

Jay

[JasonParker]

Congrats on your discovery Jay!

HTML messages typically have poor delivery.

And like you said, just switching to text messages can double your business.

[zoulkifl]

Holly WHAAAT!?

Yeah it seems that test broadcasts perform better than their html counterparts. Ithink it's mostly due to mail filters categorizing them as spam or something along those line.

Holly Shoola I'm glad you found that out.

[JustinPremick]

Jay,

Originally Posted by JayXtreme

I was suddenly compelled to include a text version of my usually HTML only broadcast.. I have NEVER included a text version (stupid I know)...

I don't add anything fancy so it was only ever basic HTML...

My broadcast today has DOUBLED in open and clickthrough rate... flippin DOUBLED!!!!..

And I was completely happy with my previous results... this is a cool evenin for me and I don't even think this is the best of it.. my open rate usually has a final result about midday the following day when I send a broadcast today..

That's awesome, man! Congrats on your clickthrough gains.

Joe,

Originally Posted by Bearded

Text emails don't track opens.

The only thing that may account for the change is that multi-part messages are much less likely to end up in junk mail vs. HTML-only.

You're absolutely right about sending multipart (MIME) instead of HTML-only emails.

However, we do track opens (in a manner of speaking) for plain text emails.

When you track clicks on messages you send through AWeber, we will "infer" an
open (even for plain text messages) - the idea being that if someone clicked a link
in your email, they must have opened it (I don't think even David Blaine can click a
link in an email he never opens... right?).

So the increase in Jay's open rate is probably due in part to the actions of his
subscribers who were viewing the text version of his email.

Originally Posted by JayXtreme

Yup... that's my thought... just that the delivery would have been saved resulting in better opens on the HTML tracking...

It's due to that, yes, and also due to the fact that when you were omitting a
plain text version, some of your subscribers were probably seeing the HTML source
code for your email, instead of the content as you intended it.

That's what happens when you send an HTML-only email to someone who has
turned off HTML viewing in their email program, or is using an older email client that
doesn't support HTML viewing.

In most cases, these people are a small minority of your overall subscribers, but
they do exist.

Originally Posted by JasonParker

HTML messages typically have poor delivery.

And like you said, just switching to text messages can double your business.

Just to clarify (Jay, correct me if I'm wrong here), but Jay didn't switch away
from sending HTML to sending only text. Rather, he added a text version to
his HTML email.

So out of the following three types of email formats:

1. Text only
2. HTML only
3. Multi-part HTML/Text

Jay moved from #2 to #3.

Congrats again on the results! Always cool to see a minor adjustment yield a big return like that.

[JayXtreme]

Originally Posted by JustinPremick

Jay,


That's awesome, man! Congrats on your clickthrough gains.

Joe,


You're absolutely right about sending multipart (MIME) instead of HTML-only emails.

However, we do track opens (in a manner of speaking) for plain text emails.

When you track clicks on messages you send through AWeber, we will "infer" an
open (even for plain text messages) - the idea being that if someone clicked a link
in your email, they must have opened it (I don't think even David Blaine can click a
link in an email he never opens... right?).

So the increase in Jay's open rate is probably due in part to the actions of his
subscribers who were viewing the text version of his email.



It's due to that, yes, and also due to the fact that when you were omitting a
plain text version, some of your subscribers were probably seeing the HTML source
code for your email, instead of the content as you intended it.

That's what happens when you send an HTML-only email to someone who has
turned off HTML viewing in their email program, or is using an older email client that
doesn't support HTML viewing.

In most cases, these people are a small minority of your overall subscribers, but
they do exist.



Just to clarify (Jay, correct me if I'm wrong here), but Jay didn't switch away
from sending HTML to sending only text. Rather, he added a text version to
his HTML email.

So out of the following three types of email formats:

1. Text only
2. HTML only
3. Multi-part HTML/Text

Jay moved from #2 to #3.

Congrats again on the results! Always cool to see a minor adjustment yield a big return like that.

Yup...I moved from #2 to #3 and I ain't going back for nobody

Thanks for the congrats dude

Peace

Jay