Combining Online & Offline mediums for massive success
Offliners... there's a big world of marketing out there aside from just straight-up online marketing. One of the most effective campaign methods is to help your clients integrate various forms of offline marketing vehicles, driving an individual in their target market to an online destination.
Combined marketing mediums are not new. Think about the early forms of TV offers, combining a commercial with an inbound call center.
Even two mediums of print, like a classified ad offering a free catalog.
In the much earlier days of the internet (1997 I think we started this), I started doing millions of direct mail pieces with my very large, direct print marketing partner, where every 6 weeks, we would literally drop hundreds of thousands of coupon "mailbox shopper" magazines to every household in roughly 25 key markets around the US. I think the smallest drop was 600,000 units, which were always printed and shipped in around 3 days after the presses started. A big operation. Once the truck started running to the post office, we'd start watching the site metrics to see the dial spin. This was in the early days long before Google Analytics made things easy for us, so we had to do a lot of manual statistical analysis. We got to the point where we could predict traffic to a site based on an ad, how long it took for traffic to peak, and how long the traffic would sustain itself based on the single action.
It generated literally millions of unique visits to our targeted websites, and was a smashing success.
There's a gigantic world of marketing out there beyond even just internet marketing as a standalone activity, and combining mediums will blow the top off of your performance.
Combined marketing mediums are not new. Think about the early forms of TV offers, combining a commercial with an inbound call center.
Even two mediums of print, like a classified ad offering a free catalog.
In the much earlier days of the internet (1997 I think we started this), I started doing millions of direct mail pieces with my very large, direct print marketing partner, where every 6 weeks, we would literally drop hundreds of thousands of coupon "mailbox shopper" magazines to every household in roughly 25 key markets around the US. I think the smallest drop was 600,000 units, which were always printed and shipped in around 3 days after the presses started. A big operation. Once the truck started running to the post office, we'd start watching the site metrics to see the dial spin. This was in the early days long before Google Analytics made things easy for us, so we had to do a lot of manual statistical analysis. We got to the point where we could predict traffic to a site based on an ad, how long it took for traffic to peak, and how long the traffic would sustain itself based on the single action.
It generated literally millions of unique visits to our targeted websites, and was a smashing success.
There's a gigantic world of marketing out there beyond even just internet marketing as a standalone activity, and combining mediums will blow the top off of your performance.
-Jason
Click here NOW to discover how to discover how my Warrior Forum JV offer will help make more profits for your business AND add extra value