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Runs A Beach Resort - What Should My Targeting Be?

by Mesina
2 replies
Fellow Warriors,

I'm currently running a beach resort with a capacity to house 180-250 customers in a day.

The resort is located in the Philippines and it has multiple apartment houses and cottages near the beach front.

I've been member in this forum for quite some time and I figured that it would be a smart move to brainstorm with fellow entrepreneurs from different industries online.

My questions:

1. What kind of targeting should I do if I'm going to advertise on FB?

2. What kind of users online would be interested to go to a beach resort?

3. What kind of marketing approach should I do?

Right now I'm currently running 3 advertisements because I'm selling 24-hour and 12-hour promos in a multi-category package (e.g Economy, Family, Premium).

So far I'm getting good results, let me know if you can contribute some golden nuggets!
#beach #resort #runs #targeting
  • Profile picture of the author nwik
    1. What kind of targeting should I do if I'm going to advertise on FB?
    You need to consider your target market. Who you want to be your customer. You have to create a slogan that is catchy and easy to to remember.

    2. What kind of users online would be interested to go to a beach resort?
    Those who are working will be a great target market also students in college or in high school.

    3. What kind of marketing approach should I do?
    Just create an ad that will leave curiosity to your target market in that sense they may becoming interested with you ad.
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  • Profile picture of the author reachintan
    1. What kind of targeting should I do if I'm going to advertise on FB?

    Ans. You need to primarily target people from US, UK, Australia, NZ, Singapore, Malaysia, Thailand, and Indonesia. They will be your hot customers.

    2. What kind of users online would be interested to go to a beach resort?

    Ans. US, UK, Australia, NZ residents are very much travel addicts. They would quite certainly be interested because evidently they will find a much cheaper deal at Philippines compared to resorts in their own countries.

    3. What kind of marketing approach should I do?

    Ans. Promote your resort all over Social Media due to an extremely high user base possibly in millions every single day. Prefer to promote your resort on Facebook, Twitter, G+, Linkedin, Pinterest, and Tumblr.
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    Chintan Mehta

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