How do people reach a decision to buy online?
Is that decision different than an offline buying decision?
And furthermore, what's it based on?
And what would be YOUR top 3 facilitators for that decision?
e.g.:
1) A need / a want;
2) A deep understanding of the potential buyer's need/want (e.g.great copy)
3) social validation - reputable vendor, real testiomonials, excellent social media presence .
Thank you, good people!
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Chintan Mehta
Marketing dude in technology world
Works as digital marketing manager at ID printers