Are mobile visitors worth the effort?

In my experience e-commerce affiliate offers tend to convert poorly with mobile, but sites like Amazon and Ebay are getting better. Of course, the only way to find out for sure would be to test.

Lead gen tends to do much better on mobile. Perhaps you could entice mobile users to opt-in and then market to them later when they are on their desktop.

I agree. You need to test your traffic sources you have nothing to loose, you may be surprised as now it seems most people are using their mobiles to read their emails on the go. In my opinion the future of IM maybe soon be targeting more of mobile users than desk top because that's is where the majority of people are now found.

As to what i have observed. I have 10 friends who have data on their phones. I asked all of them if they do shop via mobile (now these 10 friends of mine are really avid shoppers)

And Only 2 of them actually do. I asked the 8 why they dont do Mobile. They just simply said the certain "website" isnt really mobile friendly so its kinda hard zooming in and out of page just to hit "add to cart". and that they would just bookmark it and pay over the PC when they get home.

The 2 who actually purchased online did not really care with the website layout etc. Because they couldnt pass out on the discounts.

So my advice would be. Just do Mobile for Lead Gen and create your list to market from there or you can create a mobile friendlier e-store. |

Hope i helped.

I believe having a mobile website is very much advantageous as because mobile websites are very user friendly and loads faster. Top of that people can spend more time in the website if the website is correctly customized. We surely can see the engagement of the visitors and we can analyze the customer base.

Any kind of traffic, whether web or mobile is good.

Ensure that your landing page is responsive enough to be seen equally by web and mobile users.

Also use the product yourself before promoting it. Tell about the advantages as well as disadvantages in advance.

This will help you build trust in the minds of your visitors.



Chintan

to know for sure is to be willing to fail and waste money on it with the possibility of it succeeding.

"test everything"

OMG YES YES YES YES YES

Even without testing.

The world is moving to mobile!

Lookie here:

Mobile marketing statistics 2016

Why do you think Google is now giving preference to mobile-friendly sites?

From last year:

The Google Mobile Friendly Update & Mobilegeddon Explained

(I even made a product about that, Surthrivor).

This was mentioned only 5 days ago:

Google will start ranking 'mobile-friendly' sites even higher in May | VentureBeat | Mobile | by Emil Protalinski

To wit:

"...Google today announced it is rolling out an update to mobile search results in May that "increases the effect" of its mobile-friendly ranking signal. The goal is to "help our users find even more pages that are relevant and mobile-friendly," though the company didn't share exactly how much of an impact it expects the change to have...."

So um YES.

VERY VERY IMPORTANT INDEED.

Hope that helps!

I agree with barbling. There is no way you should be ignoring the cell phone users.

Mobile phone users do not go online just to surf the net. To find a local seller or to make a quick purchase online is what most of them are doing right now. Having said that I am not sure how much it would help in your case where you are looking for opt-in.

Hello friend based on what i have experienced with friends most people prefer desktop because of the stress of zooming and all those stress. But nonetheless a fraction of people actually put those goods in cart and place the order from their mobile phones. I strongly believe mobile phones can't be written off just like that.

Mobile now accounts for approximately 30% of all e-commerce.

https://www.dbsquaredinc.com/us-e-commerce-via-mobile/

majority of my traffic comes from mobile and I'm using fb ads most of the time so yeah its worth the effort for me

I think there is no question that mobile use is on the rise. But that is not really your question and it certainly doesn't mean that desktop or device use is down. There is obviously some percentage of users that continue to access the Internet with both mobile and desktop use. My point being, just because mobile use is rising, that does not mean that desktop use is falling.

I am of the opinion that every business should test and track results to confirm what is really happening in their niche. I'm thinking that both desktop and mobile use will be rising together in most niches (although not at the same percentage.)

Regardless, to me it makes sense to have a mobile responsive site. It is not difficult to do and Google will be happy. Cater to both groups at the same time.

It also makes sense that you should have a mobile responsive squeeze or landing page(s). Regardless of the niche you are in, lead generation is important for both mobile and desktop access to your site.

The simple fact remains, and I am convinced it still holds true in 2016 . . . (with the exception of small impulse purchases) most buyers have multiple contact points with a business prior to making a purchase. Most folks don't buy on first contact - so they are not forced to order with their phone if they decide to buy. They might discover your offer on their mobile first, but there is all likelihood that they will wait to get on their desktop to do some additional checking, comparing, reviewing, etc, before they buy using their desktop.

My suspicion is that the majority of people are not using their mobile for making purchases. They may use it for comparisons, endorsements, information gathering, reviews, etc. but not necessarily for pulling the trigger on a purchase. They will be much more likely to do that sitting at a computer.

Bottom line . . . test and track your own niche and offers to see what is happening. Don't put all your eggs in one basket. Both mobile and desktop are still important and since it's easy to add "responsive" capabilities to your site - at least do that.

Steve

Mobile traffic is ok to build a list and then market to them via email campaigns.

Mobile is on the way up. I am getting a lot of traffic to my blog via facebook mobile and those people are generally ending up on my email list and becoming customers.

It's not something you want to ignore. Not with smart phones and tablets out there.



Kam

mobile visitors are the future and the present. Everything is moving to mobile and it is deffinitly worth investing in

Hi Chantal,

I see more and more mobile users on my sites. Although good prospects, their attention to detail is less compared to desktop visitors. That's because mobile users are more distracted. They surf on trains, or while watching TV, or at work, etc ... Anyone telling you differently has no business online, I guarantee you!

Depending on how much traffic you can afford via PPC, if the potential amount of "desktop clicks" is equal or more than the amount of clicks you can afford, I would only target desktop visitors.

Mobile traffic can work, desktop traffic can work. You just have to make it work.

You will be able to get mobile traffic a lot cheaper, so if you have a mobile responsive site go for it.

50% of my sales come from mobile.

Mobile inventory is cheaper and there's a ton of it.

Cheap impulse buys work the best and you've got to make sure your site is mobile responsive. I use Instapage to build pages and Shopify for ecommerce stores, they work great for mobile!