12 {{ upvoteCount | shortNum }}
12 {{ upvoteCount | shortNum }}

Building a PBN vs Using the domain itself

by theheavyisnotaspy
12 replies
Hey guys!

I'm in the amazon affiliate niche business and I've been reading up PBN. Why not just use the expired domain with high PR/DA etc and as the affiliate site instead of using it as a pbn. I'd still be able to rank very well, no?
#building #domain #pbn
  • Profile picture of the author Regional Warrior
    This is from John Romaine Founder at SEO Point this is his LinkedIn post from today

    "Anyone promoting the use of private blog networks or "PBNs" as they're known is blowing smoke up your arse. Avoid at all costs!"

    Jason
    {{ DiscussionBoard.errors[10600918].message }}
    • Profile picture of the author theheavyisnotaspy
      Originally Posted by Regional Warrior View Post

      This is from John Romaine Founder at SEO Point this is his LinkedIn post from today

      "Anyone promoting the use of private blog networks or "PBNs" as they're known is blowing smoke up your arse. Avoid at all costs!"

      Jason
      Not surprised, It's what I've been reading a lot lately. I'm new to this business but I've been finding a sketchy persona around PBNs. With that being said, why not pick up an expired domain with good PA, DA, TF etc and use that for your niche? Would it not be easier to rank with this method?
      {{ DiscussionBoard.errors[10600932].message }}
  • Profile picture of the author Janice Sperry
    People pick up good expired domains and use it for their money site all the time. The trick is finding a good one that also has a name related to your niche or at least a generic one that you can brand.
    {{ DiscussionBoard.errors[10601064].message }}
    • Profile picture of the author theheavyisnotaspy
      Originally Posted by Janice Sperry View Post

      People pick up good expired domains and use it for their money site all the time. The trick is finding a good one that also has a name related to your niche or at least a generic one that you can brand.
      Interesting. Think i might be changing my approach a little now.
      {{ DiscussionBoard.errors[10602203].message }}
      • Profile picture of the author Steve B
        IMO, expired domains are way overrated, especially if you pay a lot for them.

        Google is no dummy. They know you've put a new site on an old domain. They know when domain ownership changes. They know that the backlinks intended for the old site were never meant for your new site.

        It will not take long before the old domain has lost its quality and authority, especially if there were a lot of inbound links that are now broken because you have named your interior pages differently than the old site.

        If you buy an expired domain for the name only, that's one thing.

        But if you buy it expecting the old domain to shoot your new site to the top of the SERPs . . . it's not going to happen. Why should your new site be rewarded with traffic that was never meant to go there and is not now relevant? Especially if the new site is in a completely different subject than the old one?

        Any temporary advantage an expired domain gives you will be very short-lived.

        Steve
        Signature

        Steve Browne, online business strategies, tips, guidance, and resources
        SteveBrowneDirect

        {{ DiscussionBoard.errors[10602230].message }}
        • Profile picture of the author theheavyisnotaspy
          Originally Posted by Steve B View Post

          IMO, expired domains are way overrated, especially if you pay a lot for them.

          Google is no dummy. They know you've put a new site on an old domain. They know when domain ownership changes. They know that the backlinks intended for the old site were never meant for your new site.

          It will not take long before the old domain has lost its quality and authority, especially if there were a lot of inbound links that are now broken because you have named your interior pages differently than the old site.

          If you buy an expired domain for the name only, that's one thing.

          But if you buy it expecting the old domain to shoot your new site to the top of the SERPs . . . it's not going to happen. Why should your new site be rewarded with traffic that was never meant to go there and is not now relevant? Especially if the new site is in a completely different subject than the old one?

          Any temporary advantage an expired domain gives you will be very short-lived.

          Steve
          Would the story be the same if the expired domain and the new site are in the same industry?
          {{ DiscussionBoard.errors[10602377].message }}
          • Profile picture of the author Steve B
            Originally Posted by theheavyisnotaspy View Post

            Would the story be the same if the expired domain and the new site are in the same industry?

            Yes.

            The new site isn't going to have the same structure and page names as the expired domain site did. Google cache's the old site and it's pages and they will know that (1) a different person (business) has registered the old domain, (2) that there are different IP addresses, (3) that the incoming links are now broken or pointing to different pages than before (even if you were to match the old site's page structure.

            IMO, the old domain may give you a very small advantage for a few weeks (depending upon when the search bots visit) but then you will see a drop in the rankings of the old site.

            Certainly, do what you want. I have tested a number of expired domains, both in and out of the niche, and I can't see paying for an old domain that isn't giving you some lasting benefits - especially if the name is long, hard to brand, has no relevance to the site, costs a lot, etc. Just get creative and pick a good short, new dot com (.99 cents at GoDaddy) - that's what I would do.

            Steve
            Signature

            Steve Browne, online business strategies, tips, guidance, and resources
            SteveBrowneDirect

            {{ DiscussionBoard.errors[10604061].message }}
            • Profile picture of the author svsets10
              Originally Posted by Steve B View Post

              Yes.

              The new site isn't going to have the same structure and page names as the expired domain site did. Google cache's the old site and it's pages and they will know that (1) a different person (business) has registered the old domain, (2) that there are different IP addresses, (3) that the incoming links are now broken or pointing to different pages than before (even if you were to match the old site's page structure.

              IMO, the old domain may give you a very small advantage for a few weeks (depending upon when the search bots visit) but then you will see a drop in the rankings of the old site.

              Certainly, do what you want. I have tested a number of expired domains, both in and out of the niche, and I can't see paying for an old domain that isn't giving you some lasting benefits - especially if the name is long, hard to brand, has no relevance to the site, costs a lot, etc. Just get creative and pick a good short, new dot com (.99 cents at GoDaddy) - that's what I would do.

              Steve
              What if you just wayback the old site? I register a lot of expired domains with strength and restore the old site structure etc.....works for me
              {{ DiscussionBoard.errors[10604062].message }}
  • Profile picture of the author svsets10
    I think one of the key points here is "if" you find a worthy expired domain that is in your niche and has the metrics you are looking for with a clean backlink profile. Easier said than done depending on the niche. I never use them as a 301 redirect because I feel like the ROI is much better when setting up the site as a PBN.
    {{ DiscussionBoard.errors[10602358].message }}
    • Profile picture of the author theheavyisnotaspy
      Originally Posted by svsets10 View Post

      I think one of the key points here is "if" you find a worthy expired domain that is in your niche and has the metrics you are looking for with a clean backlink profile. Easier said than done depending on the niche. I never use them as a 301 redirect because I feel like the ROI is much better when setting up the site as a PBN.
      How exactly do you map out your PBN and link to your website? I've got about 5 money sites i want to build a network for and I'm considering something like:



      Except that Tier 1 will be 1 link per money site (i have), Tier 2 will be 10 domains linking to tier 1 and tier 3 will be some web 2.0.
      {{ DiscussionBoard.errors[10602373].message }}
      • Profile picture of the author svsets10
        Originally Posted by theheavyisnotaspy View Post

        How exactly do you map out your PBN and link to your website? I've got about 5 money sites i want to build a network for and I'm considering something like:



        Except that Tier 1 will be 1 link per money site (i have), Tier 2 will be 10 domains linking to tier 1 and tier 3 will be some web 2.0.
        Are all MS in the same niche?

        If the PBN are strong enough (quality PBN) then you don't need tiers. If you don't know what you are doing with tiered stuff then I wouldn't even try that on PBN sites yet, practice on parasites and learn how tiered stuff works.

        The whole point of PBN links is that they go direct to MS because they are supposed to be STRONG and RELEVANT. If they aren't, then use a different strategy.

        EDIT: Also just read that tier 1 is going to be 1 link from each pbn to each MS is that right? If you are going to do that then I hope you are hosting each money site separately.
        {{ DiscussionBoard.errors[10604036].message }}
  • Profile picture of the author dj2ball
    Sure, you can use a quality domain for your money site. But don't make the mistake of thinking that PBN's and Expired Domains are dead.

    Of course, you can't just throw any old junk into your PBN and expect your money site to miraculously rank. But take the time to build out your PBN sites to a high quality and grab some clean domains with a decent backlink profile and you will get a strong boost in your site's performance.

    PBN's definitely aren't dead. Treat them well and they will treat you well back.
    {{ DiscussionBoard.errors[10682683].message }}

Trending Topics