Which video type converts better?

TL;DR: products demo videos and whiteboard videos

It is really challenging to do a proper split test to see which type of video will convert better (it means you need to create multiple videos from differefnt types to the same offer, drive the same kind of traffic to it, etc.)

That being said, I have found that for online/technical products the best converting video is a product demo video.
For other products/services I love to use whiteboard animation videos, they are cool, "light" and convert very well.

The I stopped using videos "slides" with its many variations, because of poor conversion rate.

Why not try a few different ones and see what works better for you? Different things work better (and worse) for different people. The best way to find out is to just try a few different ones and see what works better for your (and your niche and your following, etc)

It depends on your audience.

The real key is the obvious one: give the audience what they want.

If I'm desperate to learn an advanced method of domain flipping, say, and it appears that you have the answer, as long as you deliver the information I want, I'll be happy.

It isn't quite as simple as that, of course.

If, on the whole, your competitors are producing live-action videos, then you're going to get a higher than average bounce rate for that type of video if you produce slides.

Tubers bounce around, one video to the next, with alacrity, often failing to give each video a chance to deliver on the promise of relevant information.

What you need do to is this:

1. Determine the "done thing" in your sector.
2. It might be live-action, whiteboards, etc.
3. Provide worthwhile information.
4. Aim for high-engagement information.
5. Attention-grabbing title & thumbs.
6. SEO on YT and OFF YT.
7. Have a syndication plan for each video, and implement it each time.
8. Build assets (channel followers, social followers, opt-ins).
9. Strong CTA (call to action).
10. 1 Focus keyword, several secondaries.

There are many ways to run video marketing campaigns.

2 options include:

1. What has become the typical (outlined above).
2. Ranking videos in Google.

The trick to doing well, with either option, boils down to giving your audience what they want.

- Tom

There's a pretty good formula for writing videos that sell and it's been tested over a lot of time. Watch the 1-2 minute infomercials on TV used for direct selling. The reason they are all the same is they work.

I'm probably missing some elements, but off the top of my head they go something like:

State a problem
Agitate the problem
Offer a solution to the problem
Give social proof (It worked for me! Me too!)
Remove risk (guarantee)
Call to action with scarcity (Order within the next 20 minutes and get a free whiz gizmo)

I agree with Tom - give people what they want. It's about the content. How you deliver that content (slides, real person or whatever) should first hook them. You want to use the sales pitch page formula and make it high quality.

I think it can be different for a lot of people depending on their teaching habits. For me the old power point presentation still works like a charm! Better than a straight video of me speaking into the camera.

One more thought - sometimes people watch videos at work and need the sound off, so showing the text on the page would make it so they can see get the content of the video without sound.

Ahh...didn't we agree, at the secret meeting of the Secret Society, to keep that...secret?

i think video has greater impact as it can promote your idea well.

and yes if you put subtitles to the video, its good as a friend here said that if someone needs to watch without sound, subtitles will help him/her.

I do a lot of screencam videos where I share my screen and explain what's going on my screen. Lately I've been doing live video where I just speak to the camera to build that connection with my audience. So far so good

I believe it depends on the context and what you're selling. The right style of video for the right context. If you need to sell yourself and your own expertise, then put yourself in front of the camera. Where as if you're trying to sell an idea that requires visuals, a white board or explainer video would probably fit best.

The question should be....

If the content (a.k.a. copy writing and how it should be created as Kurt said) is the same (or exactly), and the target audience is the same, then what type of video style will perform/work/convert better?

Or...

What market is good for slide show video? And what for whiteboard video? And what for talking head video? And what for screen-cast video? And... etc...

Actually we can't compare them generally. IMHO.