I am a long time lurker and first time poster to this top notch forum. To make a long story very short, I have recently sold my offline company and have re-invested a portion of the proceeds into IM. My first few months were nothing short of a bloodletting, with mid $XX,XXX thrown away for testing and honing, it was sickening. Well, I have sharpened my PPC and media buying skills to finally yield a low $X,XXX daily profit. I am currently promoting in the XXXXX arena and pushing a variety of products with fair success.
My question? Why the massive inconsistencies in daily conversion rates with EXACTLY the same traffic? Why is it that the advertisers pages go down for no explained reasons? Why does my conversion fluctuate up to 50% with the same traffic on some days? Please tell me that this business is not this dis-honest. Where are my conversions being lost? The Advertiser? The Network? The tracking system? Are they being scrubbed, stolen or just not calculated on some days. I have busted my ass and I am really starting to smell some dis-honest crap in this industry. Don't get me wrong. I am pleased with the ROI, just very, very confused.
Help me keep the faith, please!
Cheers and thanks,