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How to warm up visitors?

by ChantalVanderlaan
8 replies
I'm in the process of setting up a campaign to promote "Product X" - this is how it will be set up:

1. Send traffic to my squeeze page where they can opt in for a relevant freebie that I created. (freebie is emailed to them as soon as they sign up)

2. After they opt in, they are redirected to my landing page. This landing page is set up to promote "Product X" - it is meant to "warm them up". It also includes two bonuses (which are also relevant to Product X). They only get these bonuses if they purchase the product.

3. When they realize they simply cannot live without this product, they click through to the actual sales page and complete the purchase.

Here is my question:

How do I warm up the visitors that end up on the landing page? What type of info should it have? Should it simply contain a headline and a brief description of Product X?
#visitors #warm
  • Profile picture of the author writeaway
    Maybe the better question to ask is HOW DID YOU QUALIFY YOUR TRAFFIC?

    Did they click on an ad?

    Did they click on a link after reading content?

    HOW you qualify your traffic will help you answer WHAT to put on the landing page.

    Get this wrong and you won't convert or conversions will be ANEMIC

    Don't think there's a one-size-fits-all landing page for ALL traffic sources.

    That's a sure recipe for disaster.
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  • Profile picture of the author danieldesai
    Originally Posted by ChantalVanderlaan View Post


    Here is my question:

    How do I warm up the visitors that end up on the landing page? What type of info should it have? Should it simply contain a headline and a brief description of Product X?
    Hey Chantal, there are numerous ways you can warm up your traffic but here are a couple you might consider:

    - You may tell a short story about how the product helped you or someone else.

    - You can have a strong list of benefit-driven bullet points to really drive the sale home.

    Regards,
    Daniel
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  • Profile picture of the author Steve B
    Chantal,

    To me, "warming up visitors" means you're preparing them to become buyers as opposed to the cold prospects that are probably not in a buying mood or frame of mind.

    IMO, how much you need to warm your visitors will depend upon how targeted they are once they opt-in at your squeeze page.

    If they are already prepared to make a purchase, then your task is to motivate them to pull the trigger on your offer.

    If they are less prepared for your offer (not as targeted or not pre-disposed to buy right now), then warming them may require multiple contact points with your business so they begin to

    trust you
    feel that you understand their problem/desire
    see that you have their best interests at heart
    know you will provide a quality product
    know you will have a safe and secure financial transaction process
    know you will give them their money back if they ask for it

    Part of the challenge of finding warm prospects is laser targeting your audience to just those who have qualified themselves as wanting to purchase what you are offering. You can do that by choosing keywords that are pretty specific to your product. If you have a brand new product, that can be a real challenge.

    A sometimes more realistic approach is to find people that are already looking for a solution to a problem that you know your product solves. These are people that may not be ready to buy right now, but they shouldn't be too hard to sell once you show them what your product can do for them.

    The colder your prospects are (meaning the less targeted they are when they come to you), the more contact with you it may take to warm them up. If this is the case, you probably don't want to hit them right off the bat (as you're suggesting) with your offer.

    Nurture them first to break down the barriers they may have since they don't know you yet. Take a personal interest in them, and find out, if possible, what they are looking for. If you know this, you can focus of "teaching" them how your product can help them.

    Nurturing a prospect means you "prove" to the person that you can be trusted, you will give them quality, there is no personal risk in sending your money ... all the things mentioned in the list above.

    Always remember WIIFM - "what's in it for me" - the prospect doesn't really care about you or how your product works so much ... she just wants to know if it will solve her problem and do it simply and easily.

    Good luck to you,

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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  • Profile picture of the author ChrisBa
    Originally Posted by ChantalVanderlaan View Post

    I'm in the process of setting up a campaign to promote "Product X" - this is how it will be set up:

    1. Send traffic to my squeeze page where they can opt in for a relevant freebie that I created. (freebie is emailed to them as soon as they sign up)

    2. After they opt in, they are redirected to my landing page. This landing page is set up to promote "Product X" - it is meant to "warm them up". It also includes two bonuses (which are also relevant to Product X). They only get these bonuses if they purchase the product.

    3. When they realize they simply cannot live without this product, they click through to the actual sales page and complete the purchase.

    Here is my question:

    How do I warm up the visitors that end up on the landing page? What type of info should it have? Should it simply contain a headline and a brief description of Product X?
    For 1 - how are you sending traffic?
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  • Profile picture of the author nwik
    Make sure you have a very interesting website to keep the people visit your site.

    Do not post unnecessary items. Just focus on what you have to offer.

    Have a continuous innovation. Never stick to a single theme of your site. Make it appealing.
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    Need Content? $5 for 1000 words - 100% Original
    Highly Engaging / NOT your usual low-cost SEO keyword content
    Click Here for SOLID SEO Keyword Content
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    • Profile picture of the author Eagle07
      Just be brief in your warm up. This 3 step strategy works:
      1. An attractive headline focused on the problem that the product you are endorsing can solve.

      2. Agitate the problem. In a paragraph or 2, inform your prospect the worst case scenario that would happen when they will not solve the problem they are having at hand.

      3. Finally, tell them that the only way for them to avoid these worst cases that can happen is for them to buy the product or service you are endorsing by directing them to the vendor's sàlespage.
      Enjoy the sales!

      :&)
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  • Profile picture of the author Mr Laptop Money
    One of the ideas is to make a pop-up/button call to action box with good offer and contents so they will optin it and direct to LP
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