Some problems establishing my identity on a micro-niche

It's imperative to avoid the appearance of annonmity in such situations. If you don't wish to use your own name pick a pen name; preferable a name that is unique, memorable, and eponymous with your niche.

Yes, even if you don't post anything new, it's important that people know who you are. Your entire content marketing strategy should be built around a name that has a good online reputation. Even if you just re-write the content, you do it in your own unique way and people might enjoy your version more. However, they need to know who you are.

My suggestion would be to position yourself as a mediator between yoga gurus and yoga practitioners and make your page/website more attractive to those who might feel overwhelmed.

This is usually a safe zone, you're not a know-it-all but not a complete newbie either.

You could also potentially bring a new twist to the yoga practice if you make it funny or memorable, as you mention your addition to the niche is your charming writing.

In regards to the emails or how you talk about your page, I would identify myself with the niche I'm representing. You can use things like "Us, here at YogaFun, would love to write and article about you."

One of the best ways to establish yourself in a micro niche, or any niche for that matter is to publish a magazine. This allows for multiple ways to keep the attention focused on helping the niche. In return people receive your content on a regular basis. You can use this to teach, inform and build a recurring presence.

I know this works because my wife and I run the world's largest magazine in the "Aquaponics" niche (growing food at home). Our magazine reaches thousands of people, and over time people in your niche almost come to DEMAND content from you. It is also a great way to monetize everything, including ads, classifieds, subscriptions, book sales etc.

Anyhow that is what works for us. Hope this helps

Reading your original post, I think your biggest problem is when you say that "I don't bring nothing new to the yoga community except my charm writing, because I just readapt other articles or make translations of them." Your problem is not that you don't have a long yoga resume.

Good journalists write about things they know nothing about all the time. They may not start out an assignment as an expert in Syrian refugees or Viking archaelogy or yoga -- but they know how to take a unique look at even an old story, to dress it up and to make it interesting.

If all you're doing is readapting old articles or translating them, you're absolutely right that you're not adding anything that anybody is going to want to publish on their sites. (And moreover, what you're doing is likely illegal. At least in the US, the owner of a copyright is granted in section 3(1)(a) of the Copyright Act the sole right "to produce, reproduce, perform or publish any translation of the work" -- and most other countries have similar laws.)

If your articles suck nobody is going to care if you can do the "One Handed Tree Pose". And likewise, if your articles are fantastic, nobody is going to care if you can't bend over and touch your knees.

So stop worrying so much about your credentials or your name and start worrying about the quality of your work.

Stop it! Why would you do this? "Pages" don't get invited to do guest blogs - people do. You're not a page - never have been. Why would you ever want to be one?


So why would you expect others in the yoga space to want to trade articles with you? What benefit is it to them to have you put regurgitated junk on their web site? They can do that on their own if they want.


You can call it whatever you want ... but that doesn't make it so. You don't have a portal or a repository. That's not to say that you can't set that as a goal and work toward it ... but right now, you have nothing.


The first thing I would suggest is that you get your mind straight about establishing your identity online. You are not a page. You are not a web site. You are not a portal or a repository.

You're a person, an individual, a personality with unique talents, desires, passions, capabilities, experience, education, and background. Those are the things you draw upon to establish your identity.

You have a unique "voice" and a unique "persona." That is what you should be cultivating and establishing within your market.

"Charm" is only there to support your underlying traits but it is not enough to establish your identity in the niche. Nobody is going online looking for "charm." If your niche is related to yoga - and you want to be a recognized authority in the niche - you need to learn yoga.

Steve

So go "old school" and publish a newsletter. If you do a good job of curating (fancy word for hand-picking) content, adapting or translating old articles (with permission) can make for an excellent newsletter. There's no concern over "duplicate content"., and if you stick to stuff you have permission to use, no worry about copyright.

EzineArticles.com can still be an excellent source of content you can use - the permission is built into the site if you follow the rules. The downside is that there is still a lot of digital manure left over from the Bum Marketing/Adsense phase they went through, and you may have to wade through a lot of junk to find the good stuff. One hint is to look for writers, not articles. When you find a list of writers whose quality meets your standards, look for their stuff first. You can also contact them about using stuff that isn't in EZA, especially for translations.

Once you've built a presence, it will be much easier to find willing partners for guest posting. You still have to have something more to offer than your "charming" writing style, though...

In addition to the sound advice given by Steve and John above, you can also fairly quickly establish a credible presence in your niche by submitting a portfolio of articles to EZA. It is still well regarded by publishers as a source of content.

Any search engine of your name may present an impressive listing of your articles and publication sources. I've used this technique quite extensively over the years for dozens of pen names. If your name is fairly unique, this can be an extremely powerful marketing tool.

One great way to get recognize, in any niche, is by the content you are putting out,
It never fails. You should find out what topic is important in that niche, that there is a need to know, and create detail content. When I say detail, I mean even the smallest thread, nothing left out, and post or write a case study.

The same way to post, this is the kind of content you need, I notice one reply said, you saying you bring nothing new in the niche. If true it’s a problem because you are saying you have nothing to offer.