What Is Productive And What Is Not Productive Work

by amuro
12 replies
List building and email marketing are productive work.

Advertising your site is also productive.

Does not matter if you are promoting info, physical or even CPA products.

Writing content and building sites however are NOT productive.

Unless someone pays you to complete this within a certain timeframe.

Or you outsourced to freelancers to free up your time on marketing.

So if you are doing IM especially full-time or even part-time, you need to prioritize your time on what needs to be done first and what should be done later.

If you are not getting your message out to the masses out there be it your customers, subscribers or prospects, you are not doing productive work.

Though they both seem important and are parts of running a successful online business.
#productive #work
  • Profile picture of the author AffEngineer
    Agreed.

    Especially with 'writing articles and building sites are not productive'.

    I see way too many people spending a lot of time doing this without testing the market. Without spending money to get sales or seeing if there's any interest in their idea at all!
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  • Profile picture of the author john01a
    I disagree... to an extent.

    You're still being productive when you're creating content. You're still being productive when you build your site. And, you're being productive when you're promoting your content and/or business.

    They're all components of you're online business. When you're working on a component of your online business, you're being productive.

    I think what you're talking about is using your time efficiently and effectively.

    If you can hire someone (i.e. you have the budget) to create content or a site better than you could, then sure, it makes sense to do that so you can spend your time elsewhere on your online business. Well, unless you enjoy doing it yourself, then why not do it yourself.

    The point is, is to make sure all areas of your online business getting attention, whether you're doing everything yourself, or whether you outsource bits and pieces of it.

    It's not effective to just focus on content creation all the time and neglect promotion. Just creating content all the time doesn't result in people seeing it. But, what's the point in driving traffic to your site, if there isn't valuable content there for the reader to consume.

    I think that you should work on the area(s) that needs attention, that's lacking, or that's not working so that your online business overall works. For example, if your site is working, then move to content. If you have some content on your site, then get promoting. If you already have traffic, add some more content.
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  • Profile picture of the author camohit
    I agree with john01a. If you're earning or planning to earn from your blog then fillig it with contents is a productive work. Even researching for putting the best quality content in your Blog/website is also a productive work. We need repeat visitors to build relation with them and if we do not provide a good quality contents how could we expect them to come back!
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  • Profile picture of the author danieldesai
    In pretty much any business online, you need to focus on these 2 things:

    - driving targeted traffic (such as through blogging, YouTube, PPC, banner ads)

    - converting that traffic into sales (email marketing, hosting webinars, offering time sensitive bonuses, etc.)

    Those 2 things are the highest leverage tasks in terms of producing sales.

    Regards,
    Daniel
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  • Profile picture of the author Profit Traveler
    Banned
    Also agree with John01a that is just too much of a broad brush my friend. If a person has an Authority website like Pat Flynn of SmartPassiveIncome each one of his posts is a real asset.

    But someone doing niche sites like Acne niche adsense sites or desperate buyers I feel where you are coming from. Work smarter not harder.
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  • Profile picture of the author agmccall
    Originally Posted by amuro View Post

    .

    Writing content and building sites however are NOT productive.


    You hear this people. Building up your business assets in NOT productive.

    Are you serious???

    al
    Signature

    "Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison

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  • Profile picture of the author discrat
    That's a new one to me ...Investing the Time to create quality Content as NOT being Productive.
    I guess you learn something eveyday lol


    - Robert Andrew
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  • Profile picture of the author Jill Carpenter
    Originally Posted by amuro View Post

    [FONT="Philosopher"]
    Writing content and building sites however are NOT productive.
    Does your forum post here not fall into the category of writing content?

    Are you saying your post here is not productive?
    Signature

    "May I have ten thousand marbles, please?"

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  • Profile picture of the author DABK
    Couple of years ago, I built a website we're going to call X, wrote the content for a bunch of pages and posts for X. Today, a lead from X is signing an application. When all is done, I get $3,437.50.

    And you know what? The site's sent me other leads before. That made me money. (Disclosure... the lowest was $500, not all of them make me $3,437.50).

    Still, I could have sworn building that site and writing the content for it was productive.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by Jill Carpenter View Post

    Does your forum post here not fall into the category of writing content?

    Are you saying your post here is not productive?
    I know that reading it sure wasn't.

    If you aren't building sites (whether by hand or hire) and creating the right content, how are you going to market anything to anybody? I suppose you could try the old 'direct link to affiliate offer from an ad' model, but then you rely on someone else being unproductive enough to create a place for you to advertise.
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  • Profile picture of the author Rose Anderson
    What good will the traffic do if you don't engage them or educate them or give them something of value when they visit your site?

    Writing emails is writing content.

    Rose
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  • Profile picture of the author lori3030
    Here is a great way to determine what is productive. First off, every task you perform related to building your business is productive, they just fall into 2 different categories. The first is called "Focus" days, these days you do the activities that actually produce or will produce income within the next 90 days- so, you are doing the work that you are hired and paid to do. Let's say you are a consultant and you had submitted a proposal to a client and it outlined the work to be done. Completing the task in the proposal is Focus work. The other kind of day is called Buffer", these days are for doing the work that needs to be done to prepare you to have Focus days. So in the example above, that would be doing research on the client and the industry before a first meeting, writing the proposal after the meeting and the like. This does not directly produce income (tho you hope it will), but is work that still has to be done. Other Buffer activities are- making a doctor's appointment, booking ad space, writing content (unless you write for a living in which case it is Focus), internal meetings, researching new software etc... As you can see these are all very important tasks. But you will see that if you bulk them on the same day, you will get 10x more accomplished. Additionally,Focus days are reserved for Focus activities so you are not going to worry about buying ad space until your next Buffer day. This gives you 100% full time to work oh producing revenue. There is a 3rd and very important day, and you must have at least one, it's called a "Free" day, where you absolutely clean out your head of anything work related- no emails, no biz reading, no talking biz, nada, zip. This frees up your mind to allow new and creative ideas to come to you as you rest your brain from any mental challenges.
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