Marketing Ideas For Chiropractor

Profile picture of the author fcajon by fcajon Posted: 08/25/2009
I'm a practicing chiropractor who is looking for creative ideas to improve my online marketing. I am new to this forum, but so far I've really liked what I've seen!

What would be some recommended online marketing strategies? So far I have a practice blog (ocalachiropractic.com), as well as condition specific sites (ocalaspinaldecompression.com, ocalabackpain.com, ocalaneckpain.com, and ocalawhiplashcare.com). My main practice web site is under renovation.

I have a facebook fan page (facebook.com/ocalaimed), but haven't really done much with it yet.

What are the most logical steps for me to take from here?

Thanks in advance!

Dr. Jon
#chiropractor #ideas #marketing

  • Profile picture of the author Jeannie Crabtree
    Jeannie Crabtree
    Welcome Dr Jon, I'm a certified acupuncturist and TBM (Victor Frank) practitioner, among other credentials. Pretty well retired now.

    You have keyword search terms in your url's so that will help you attract the right kind of visitor. So now make sure to get plenty of backlinks to your sites. Not a huge amount all at once but just keep then trickling in. There is a lot of posts about this, just use the search function

    You could try some article marketing, and there is a lot of posts about this as well.

    Something you may consider is to give away coupons for so much off your first office visit. Be sure to collect the email and name first. They can print out the coupon and make an appointment.

    Just a couple thoughts for you tonight.

    Enjoy the forum.

    Jeannie Crabtree
  • Profile picture of the author KPKP
    KPKP
    Definitely write articles. These get picked up nicely by Google if it contains the key words your potential clients would use to find you. But some of the best ways to market local businesses like yours are now in the Local Search and Review sites. Check out ours in the signature line below, amongst others such as Yelp and RateMDs.

    Hope this helps. Good luck!
  • Profile picture of the author Jillian Slack
    Jillian Slack
    Dan Kennedy has a whole program designed for chiropractors. Definitely worth taking a look since it would save you the time and effort of reinventing the wheel.

    Plus, DK is one of the best marketing minds out there.
  • Profile picture of the author MacFreddie
    MacFreddie
    Normally I would ask for a big check upfront, but in this case I'll give you some Freebies.

    I see you have an Opt in on your blog so you're off to a good start. Do the same on your website.

    Get every patient on your List/Autoresponder, nothing you do on the Internet will ever be better for your practice.

    I see you claimed your Local listing, that's good. Add Video and pics to Local and your blog. Right now your organically ranked 7th, that's no good. Must be in Top 3 or forget it. Always stay above the fold. Add video.

    Your site needs work, look in my signature and go to Website design. Those 2 guys are the gurus.

    I would Immediately make the following changes:
    • Make the phone # BIG
    • Place method of payments accepted in Header
    • Hours of operation
    • BBB logo or something else that offers 3rd party credibility
    • How about a pic of yourself
    • RSS feed
    Your website sucks, time to update. Don't make me think. Place the most important items on the Home page. Phone, Address, Hours, Payment, etc.. links are NOT the same.

    Testimonials, Testimonials, Testimonials, with Pics or Video is best. Make at least 30% of every page Testimonials. Give a FREE visit to every Policeman, Fireman, Nurse, Schoolteacher, in your area and get their Picture and Testimonial. Personally drop off cheap fliers at the stations, School, etc... Instant TRUST & CREDIBILITY when you have these people on board.

    You won't need NO stinkin Internet, TRUST ME.

    You need more Onpage SEO, start here first.

    Buy more domains and have them point at your site.

    I don't like you're "5 things your doctor..." aren't you a Dr? Change it.

    Start looking at Banner ads on local merchant sites, maybe ValPak, etc...

    Is there Yelp in your area. Get listed and have your BEST(must be orgasmic) patients make comments. After a patient is done, send them a $5 Starbucks card with a 2 paragraph letter and ask them to give you a review. Only do 1-2 reviews at MOST per week. Do NOT abuse.

    Get listed in all the Free Directories.

    Setup a Voice Broadcast system immediately.

    I would consider a Direct Mail campaign and give away a Free visit. Keep it limited to say the first 100 patients to respond. Have a sense of urgency, only good till Sept 30th, etc...

    That's it for free advice. If you want more take out a 2nd mortgage.:p

    Don't spend too much time with this Internet stuff, it's simply another Media, that's it. Spend more time doing all the stuff I mentioned above and the money will flow. You'll be cussing me out in 6 months ;-)

    Word of mouth for Doctors works best.

    Hope this helps,

    Mac

    Originally Posted by fcajon View Post
    I'm a practicing chiropractor who is looking for creative ideas to improve my online marketing. I am new to this forum, but so far I've really liked what I've seen!

    What would be some recommended online marketing strategies? So far I have a practice blog (ocalachiropractic.com), as well as condition specific sites (ocalaspinaldecompression.com, ocalabackpain.com, ocalaneckpain.com, and ocalawhiplashcare.com). My main practice web site is under renovation.

    I have a facebook fan page (facebook.com/ocalaimed), but haven't really done much with it yet.

    What are the most logical steps for me to take from here?

    Thanks in advance!

    Dr. Jon
  • Profile picture of the author morry
    morry
    I'm going to echo Jillian and say go and get Dan Kennedy's program for chiropractors. I can't remember what it's called, but do a quick google search and just go buy it. Dan's stuff is gold.

    Sean
  • Profile picture of the author Richard Tunnah
    Richard Tunnah
    Originally Posted by fcajon View Post
    I'm a practicing chiropractor who is looking for creative ideas to improve my online marketing. I am new to this forum, but so far I've really liked what I've seen!

    What would be some recommended online marketing strategies? So far I have a practice blog (ocalachiropractic.com), as well as condition specific sites (ocalaspinaldecompression.com, ocalabackpain.com, ocalaneckpain.com, and ocalawhiplashcare.com). My main practice web site is under renovation.

    I have a facebook fan page (facebook.com/ocalaimed), but haven't really done much with it yet.

    What are the most logical steps for me to take from here?

    Thanks in advance!

    Dr. Jon
    I'd set-up an autoresponder giving away a short report away (ie.7 things to keep a healthy back). Building a relationship with potential clients.

    Rich
  • Profile picture of the author Martin Luxton
    Martin Luxton
    Dr Jon

    Number one - based on that website I wouldn't even consider visiting you.

    This post if from the blog of Jay Parkinson M.D., a doctor who is on the forefront of healthcare reform. Read the list carefully, and ponder the implications this has on the way we view sickness and true health. Please feel free to post answers youÂ’ve found in the comments section- I look forward to seeing some diverse opinions!
    Incidentally, these substances that are found in virtually all of the milk and meat we consume are emerging as a culprit for the rapid onset of puberty we are seeing in children.
    You sound like you're talking to a medical convention.

    One of the most important reasons people keep going to alternative practitioners is they feel their previous allopathic doctor was treating them like a machine rather than a human being.

    You need photos and videos of a happy smiling Dr Jon (added to the great advice from McFreddie).

    You should have something like this post

    How On Earth Does Chiropractic Actually Work? Ocala Chiropractic

    on your navigation bar with a title like "What Does A Chiropractor Do?". Many people don't know. A good FAQ will give people the confidence to phone you if this is their first experience of this type of treatment.

    Nearly forgot. Your popup is too quick. I arrived at your page, saw shedloads of boring looking text and straightaway got hit by a sales pitch. I remember reading a couple of weeks ago about a marketer who tested to find the best time to activate a popup and he got something like a 400% increase in optins by putting it a few seconds later.

    Martin
  • Profile picture of the author jsherloc
    jsherloc
    You should DEFINETLY look into distributing your short videos to the major video sharing sites as well. Put your desired keyword/location in the title. Put the link in the beginning of the description (it will be live in some of the sites), and include the keyword a bit more for good measure, don't stuff it though....try and write 100% for the READER...not the search engines and you'll get a better click through rate.

    If your location is not that competitive, you might show up ont he front page QUICK.
  • Profile picture of the author Nick Brighton
    Nick Brighton
    Originally Posted by MacFreddie View Post

    Testimonials, Testimonials, Testimonials, with Pics or Video is best. Make at least 30% of every page Testimonials. Give a FREE visit to every Policeman, Fireman, Nurse, Schoolteacher, in your area and get their Picture and Testimonial. Personally drop off cheap fliers at the stations, School, etc... Instant TRUST & CREDIBILITY when you have these people on board.
    Spot on advice here. This should be your #1 priority bar none. Nothing beats growing a business like solid social proof from credible sources.

    I'd go for the jugular and get as many other health professionals to use your service. Then, after collecting their testimonials, put up a headline like this...

    "Why more doctors back Dr Jon's Chiropractors over anyone else..."

    Although, that's probably being a bit "cute" with double entendre, you get the idea.
  • Profile picture of the author rosetrees
    rosetrees
    You say your main site is "under renovation". Without seeing that it's hard to comment.

    Does your local town/city/village have a local website you could list or advertise on? You will want to target a few obvious keywords, such as "chiropractor in Mytown" - local listings should help you there.

    As a (potential) client - I use my local chiropractor - I would want to see a photo of you, a photo of your practice and some information on what happens when I come to see you. Include reassurances - such as partners are welcome, etc - to reassure the nervous. It's easy to forget that therapies such as chiropractic can appear quite intimate and daunting to those unfamiliar with them.

    Carol
  • Profile picture of the author Vikuna2009+
    Vikuna2009+
    Gosh, talk about a FREE education here, awesome stuff! Was just going to push the button to McFreddie but re-read the thread again and realized that the combination of all advise is worth GOLD.

    I have nothing to contribute myself, still a learner but if I might suggest, social media such as twitter, facebook, myspace etc. might be a good addition. A friendly-cute-funny video submitted to tubemogul.com about the benefits and bodily relief, might also be a good idea.

    Thank you all, Eva
  • Profile picture of the author MacFreddie
    MacFreddie
    Hey Doc,

    You pulled a Houdini!

    Any thoughts on what the WF members offered?

    Feedback to all would be appreciated.

    Mac



    Originally Posted by fcajon View Post
    I'm a practicing chiropractor who is looking for creative ideas to improve my online marketing. I am new to this forum, but so far I've really liked what I've seen!

    What would be some recommended online marketing strategies? So far I have a practice blog (ocalachiropractic.com), as well as condition specific sites (ocalaspinaldecompression.com, ocalabackpain.com, ocalaneckpain.com, and ocalawhiplashcare.com). My main practice web site is under renovation.

    I have a facebook fan page (facebook.com/ocalaimed), but haven't really done much with it yet.

    What are the most logical steps for me to take from here?

    Thanks in advance!

    Dr. Jon
  • Profile picture of the author fcajon
    fcajon
    No Houdini...just a hard days work at the office!

    As far as the criticism, I really appreciate all of the advice...especially from MacFreddie.

    First, let me show you the guts for the site that will be used as the main practice site. Content is not up yet, but the home page is:

    richlandesolutions.com/ocala/

    The blank box will be a picture/video. What are the opinion on the board re: videos on the home page? Personally, I HATE videos that play automatically when you are on a page, but I see a lot of them, so maybe they work.

    As far as the blog goes....
    The audience is current patients/potential patients. The goal is to be as interesting and informative as possible, and hope potential patients sign up for the free report.

    I can see what you mean about writing with too much of a scientific feel. This is something I struggle with, as I'm more accustomed to writing for other doctors, attorneys, etc, so this is definitely an area I'll work on improving.

    The tips on SEO and article marketing are great! I am in the process of gathering video testimonials of patients as well as shooting some videos of myself and the doctor I work with in the practice.

    Did anyone go to ocalaspinaldecompression.com or ocalawhiplashcare.com? I'd like to get opinions on these sites as well- they are more geared towards marketing than the blog.
  • Profile picture of the author steveweber
    steveweber
    Yes, like Jillian said, you need to check out Dan Kennedy's material. There's a whole new world there waiting for you and your practice.
  • Profile picture of the author Lance K
    Lance K
    Originally Posted by MarkAndrews IMCopywriting View Post
    Who is your blog aimed at?

    Just a thought, but you may want to kill that link. It's possible that Dr. Jon doesn't want Warrior Forum to be indexed in association with his blog.
  • Profile picture of the author fcajon
    fcajon
    I'll take any association I can get at this point if it helps my SEO!
  • Profile picture of the author fcajon
    fcajon
    By the way, is there any way to subscribe to a thread without posting on it?
  • Profile picture of the author Maria Gudelis
    Maria Gudelis
    Dr. Jon, you've got tons of advice here all great and just implementing MacFreddie's - well you have received thousands of advice here and Dan Kennedy...yes - awesome!

    Only few quick things to add - to your SEO

    noticed your blog isn't SEO optimized with your permalinks and your not using categories to maximize your SEO....

    1. so once logged into your admin panel, under Settings/Permalinks - set your permalink structure to 'custom' and enter

    /%category%/%postname%


    2.....also looks like you need to do some keyword analysis as well to also help with that (kinda like building a house - need an architecture plan before building...same with your website - helps to know the keywords you will target - then build your categories, titles of each blog post and content based on that...

    So to the category and post name - that way

    if you create categories as per your keywords and make sure you only pick one category per blog post...the url will be seo optimized

    e.g - right now - your url for one of your blog posts is:

    ocalachiropractic.com/?cat=6 not so good for SEO

    if you create a category say called 'help for back pain'

    and a blog post called 'How to Get Help for Back Pain in Ocala'

    then your url structure once you set the permalinks would be:

    http://ocalachiropractic.com/help-fo...-pain-in-ocala

    -

    3. and backlinks as well based on hyperlinks of those keywords..you can start right here in this high authority site - the WF!

    - so right now -add in your WF sig "Ocala Chiropractor" as the text which links back to your site (as I sure assume that is one of your targeted keywords!

    - then maybe add - "Help For Back Pain in Ocala" and link it to your 'about me' page (a bit of a deeper link to your site)

    ****
    There is so much more you can do...and for now - take the steps in all of the great posts here and start implementing....

    welcome to the WF!

    Cheers, Maria Gudelis
  • Profile picture of the author fcajon
    fcajon
    That's great! I have taught myself how to build the wordpress blogs, but I know NOTHING about the SEO process on the backend of the blog.

    How do I add a sig to my posts? I've looked around a bit but can't figure out how to do it!
  • Profile picture of the author Kevin_Hutto
    Kevin_Hutto
    Do everything that MacFreddie said... That is really gold. The only other simple thing that I would add is to run an adwords campaign once your site is remade. The nice thing about adwords is that you can geo target it around your business. So, if someone within 10 miles of your office searches Google for a Chiropractor then your PPC ad will show up...

    On word of caution though, you have to be very careful with adwords as you can make big mistakes and waste big $$ if you're not careful.

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