Marketing Ideas For Chiropractor

by fcajon 70 replies
I'm a practicing chiropractor who is looking for creative ideas to improve my online marketing. I am new to this forum, but so far I've really liked what I've seen!

What would be some recommended online marketing strategies? So far I have a practice blog (ocalachiropractic.com), as well as condition specific sites (ocalaspinaldecompression.com, ocalabackpain.com, ocalaneckpain.com, and ocalawhiplashcare.com). My main practice web site is under renovation.

I have a facebook fan page (facebook.com/ocalaimed), but haven't really done much with it yet.

What are the most logical steps for me to take from here?

Thanks in advance!

Dr. Jon
#main internet marketing discussion forum #chiropractor #ideas #marketing
  • Profile picture of the author MarkAndrews IMCopywriting
    [DELETED]
    • Profile picture of the author Lance K
      Originally Posted by MarkAndrews IMCopywriting View Post

      Who is your blog aimed at?

      Just a thought, but you may want to kill that link. It's possible that Dr. Jon doesn't want Warrior Forum to be indexed in association with his blog.
      Signature
      "You can have everything in life you want if you will just help enough other people get what they want."
      ~ Zig Ziglar
  • Profile picture of the author Jeannie Crabtree
    Welcome Dr Jon, I'm a certified acupuncturist and TBM (Victor Frank) practitioner, among other credentials. Pretty well retired now.

    You have keyword search terms in your url's so that will help you attract the right kind of visitor. So now make sure to get plenty of backlinks to your sites. Not a huge amount all at once but just keep then trickling in. There is a lot of posts about this, just use the search function

    You could try some article marketing, and there is a lot of posts about this as well.

    Something you may consider is to give away coupons for so much off your first office visit. Be sure to collect the email and name first. They can print out the coupon and make an appointment.

    Just a couple thoughts for you tonight.

    Enjoy the forum.

    Jeannie Crabtree
  • Profile picture of the author KPKP
    Definitely write articles. These get picked up nicely by Google if it contains the key words your potential clients would use to find you. But some of the best ways to market local businesses like yours are now in the Local Search and Review sites. Check out ours in the signature line below, amongst others such as Yelp and RateMDs.

    Hope this helps. Good luck!
    • Profile picture of the author Jillian Slack
      Dan Kennedy has a whole program designed for chiropractors. Definitely worth taking a look since it would save you the time and effort of reinventing the wheel.

      Plus, DK is one of the best marketing minds out there.
  • Profile picture of the author MacFreddie
    Banned
    Normally I would ask for a big check upfront, but in this case I'll give you some Freebies.

    I see you have an Opt in on your blog so you're off to a good start. Do the same on your website.

    Get every patient on your List/Autoresponder, nothing you do on the Internet will ever be better for your practice.

    I see you claimed your Local listing, that's good. Add Video and pics to Local and your blog. Right now your organically ranked 7th, that's no good. Must be in Top 3 or forget it. Always stay above the fold. Add video.

    Your site needs work, look in my signature and go to Website design. Those 2 guys are the gurus.

    I would Immediately make the following changes:
    • Make the phone # BIG
    • Place method of payments accepted in Header
    • Hours of operation
    • BBB logo or something else that offers 3rd party credibility
    • How about a pic of yourself
    • RSS feed
    Your website sucks, time to update. Don't make me think. Place the most important items on the Home page. Phone, Address, Hours, Payment, etc.. links are NOT the same.

    Testimonials, Testimonials, Testimonials, with Pics or Video is best. Make at least 30% of every page Testimonials. Give a FREE visit to every Policeman, Fireman, Nurse, Schoolteacher, in your area and get their Picture and Testimonial. Personally drop off cheap fliers at the stations, School, etc... Instant TRUST & CREDIBILITY when you have these people on board.

    You won't need NO stinkin Internet, TRUST ME.

    You need more Onpage SEO, start here first.

    Buy more domains and have them point at your site.

    I don't like you're "5 things your doctor..." aren't you a Dr? Change it.

    Start looking at Banner ads on local merchant sites, maybe ValPak, etc...

    Is there Yelp in your area. Get listed and have your BEST(must be orgasmic) patients make comments. After a patient is done, send them a $5 Starbucks card with a 2 paragraph letter and ask them to give you a review. Only do 1-2 reviews at MOST per week. Do NOT abuse.

    Get listed in all the Free Directories.

    Setup a Voice Broadcast system immediately.

    I would consider a Direct Mail campaign and give away a Free visit. Keep it limited to say the first 100 patients to respond. Have a sense of urgency, only good till Sept 30th, etc...

    That's it for free advice. If you want more take out a 2nd mortgage.:p

    Don't spend too much time with this Internet stuff, it's simply another Media, that's it. Spend more time doing all the stuff I mentioned above and the money will flow. You'll be cussing me out in 6 months ;-)

    Word of mouth for Doctors works best.

    Hope this helps,

    Mac

    Originally Posted by fcajon View Post

    I'm a practicing chiropractor who is looking for creative ideas to improve my online marketing. I am new to this forum, but so far I've really liked what I've seen!

    What would be some recommended online marketing strategies? So far I have a practice blog (ocalachiropractic.com), as well as condition specific sites (ocalaspinaldecompression.com, ocalabackpain.com, ocalaneckpain.com, and ocalawhiplashcare.com). My main practice web site is under renovation.

    I have a facebook fan page (facebook.com/ocalaimed), but haven't really done much with it yet.

    What are the most logical steps for me to take from here?

    Thanks in advance!

    Dr. Jon
  • Profile picture of the author morry
    I'm going to echo Jillian and say go and get Dan Kennedy's program for chiropractors. I can't remember what it's called, but do a quick google search and just go buy it. Dan's stuff is gold.

    Sean
    • Profile picture of the author Martin Luxton
      Dr Jon

      Number one - based on that website I wouldn't even consider visiting you.

      This post if from the blog of Jay Parkinson M.D., a doctor who is on the forefront of healthcare reform. Read the list carefully, and ponder the implications this has on the way we view sickness and true health. Please feel free to post answers you’ve found in the comments section- I look forward to seeing some diverse opinions!
      Incidentally, these substances that are found in virtually all of the milk and meat we consume are emerging as a culprit for the rapid onset of puberty we are seeing in children.
      You sound like you're talking to a medical convention.

      One of the most important reasons people keep going to alternative practitioners is they feel their previous allopathic doctor was treating them like a machine rather than a human being.

      You need photos and videos of a happy smiling Dr Jon (added to the great advice from McFreddie).

      You should have something like this post

      How On Earth Does Chiropractic Actually Work? Ocala Chiropractic

      on your navigation bar with a title like "What Does A Chiropractor Do?". Many people don't know. A good FAQ will give people the confidence to phone you if this is their first experience of this type of treatment.

      Nearly forgot. Your popup is too quick. I arrived at your page, saw shedloads of boring looking text and straightaway got hit by a sales pitch. I remember reading a couple of weeks ago about a marketer who tested to find the best time to activate a popup and he got something like a 400% increase in optins by putting it a few seconds later.

      Martin
  • Profile picture of the author Richard Tunnah
    Originally Posted by fcajon View Post

    I'm a practicing chiropractor who is looking for creative ideas to improve my online marketing. I am new to this forum, but so far I've really liked what I've seen!

    What would be some recommended online marketing strategies? So far I have a practice blog (ocalachiropractic.com), as well as condition specific sites (ocalaspinaldecompression.com, ocalabackpain.com, ocalaneckpain.com, and ocalawhiplashcare.com). My main practice web site is under renovation.

    I have a facebook fan page (facebook.com/ocalaimed), but haven't really done much with it yet.

    What are the most logical steps for me to take from here?

    Thanks in advance!

    Dr. Jon
    I'd set-up an autoresponder giving away a short report away (ie.7 things to keep a healthy back). Building a relationship with potential clients.

    Rich
  • Profile picture of the author jsherloc
    You should DEFINETLY look into distributing your short videos to the major video sharing sites as well. Put your desired keyword/location in the title. Put the link in the beginning of the description (it will be live in some of the sites), and include the keyword a bit more for good measure, don't stuff it though....try and write 100% for the READER...not the search engines and you'll get a better click through rate.

    If your location is not that competitive, you might show up ont he front page QUICK.
  • Profile picture of the author MacFreddie
    Banned
    Hey Doc,

    You pulled a Houdini!

    Any thoughts on what the WF members offered?

    Feedback to all would be appreciated.

    Mac



    Originally Posted by fcajon View Post

    I'm a practicing chiropractor who is looking for creative ideas to improve my online marketing. I am new to this forum, but so far I've really liked what I've seen!

    What would be some recommended online marketing strategies? So far I have a practice blog (ocalachiropractic.com), as well as condition specific sites (ocalaspinaldecompression.com, ocalabackpain.com, ocalaneckpain.com, and ocalawhiplashcare.com). My main practice web site is under renovation.

    I have a facebook fan page (facebook.com/ocalaimed), but haven't really done much with it yet.

    What are the most logical steps for me to take from here?

    Thanks in advance!

    Dr. Jon
    • Profile picture of the author fcajon
      No Houdini...just a hard days work at the office!

      As far as the criticism, I really appreciate all of the advice...especially from MacFreddie.

      First, let me show you the guts for the site that will be used as the main practice site. Content is not up yet, but the home page is:

      richlandesolutions.com/ocala/

      The blank box will be a picture/video. What are the opinion on the board re: videos on the home page? Personally, I HATE videos that play automatically when you are on a page, but I see a lot of them, so maybe they work.

      As far as the blog goes....
      The audience is current patients/potential patients. The goal is to be as interesting and informative as possible, and hope potential patients sign up for the free report.

      I can see what you mean about writing with too much of a scientific feel. This is something I struggle with, as I'm more accustomed to writing for other doctors, attorneys, etc, so this is definitely an area I'll work on improving.

      The tips on SEO and article marketing are great! I am in the process of gathering video testimonials of patients as well as shooting some videos of myself and the doctor I work with in the practice.

      Did anyone go to ocalaspinaldecompression.com or ocalawhiplashcare.com? I'd like to get opinions on these sites as well- they are more geared towards marketing than the blog.
      Signature
  • Profile picture of the author Maria Gudelis
    Dr. Jon, you've got tons of advice here all great and just implementing MacFreddie's - well you have received thousands of advice here and Dan Kennedy...yes - awesome!

    Only few quick things to add - to your SEO

    noticed your blog isn't SEO optimized with your permalinks and your not using categories to maximize your SEO....

    1. so once logged into your admin panel, under Settings/Permalinks - set your permalink structure to 'custom' and enter

    /%category%/%postname%


    2.....also looks like you need to do some keyword analysis as well to also help with that (kinda like building a house - need an architecture plan before building...same with your website - helps to know the keywords you will target - then build your categories, titles of each blog post and content based on that...

    So to the category and post name - that way

    if you create categories as per your keywords and make sure you only pick one category per blog post...the url will be seo optimized

    e.g - right now - your url for one of your blog posts is:

    ocalachiropractic.com/?cat=6 not so good for SEO

    if you create a category say called 'help for back pain'

    and a blog post called 'How to Get Help for Back Pain in Ocala'

    then your url structure once you set the permalinks would be:

    http://ocalachiropractic.com/help-fo...-pain-in-ocala

    -

    3. and backlinks as well based on hyperlinks of those keywords..you can start right here in this high authority site - the WF!

    - so right now -add in your WF sig "Ocala Chiropractor" as the text which links back to your site (as I sure assume that is one of your targeted keywords!

    - then maybe add - "Help For Back Pain in Ocala" and link it to your 'about me' page (a bit of a deeper link to your site)

    ****
    There is so much more you can do...and for now - take the steps in all of the great posts here and start implementing....

    welcome to the WF!

    Cheers, Maria Gudelis
    Signature

    Brand NEW: How To Dominate Facebook SEO - LIVE Coaching - Closes SOON! Get In Now Click Here


    • Profile picture of the author fcajon
      That's great! I have taught myself how to build the wordpress blogs, but I know NOTHING about the SEO process on the backend of the blog.

      How do I add a sig to my posts? I've looked around a bit but can't figure out how to do it!
      Signature
  • Profile picture of the author Kevin_Hutto
    Do everything that MacFreddie said... That is really gold. The only other simple thing that I would add is to run an adwords campaign once your site is remade. The nice thing about adwords is that you can geo target it around your business. So, if someone within 10 miles of your office searches Google for a Chiropractor then your PPC ad will show up...

    On word of caution though, you have to be very careful with adwords as you can make big mistakes and waste big $$ if you're not careful.
  • Profile picture of the author jjebfafl
    Hi Dr. Jon,

    To add a signature to your posts...

    Login in to the WF as usual. Click on your 'fcajon' username link that shows in the upper right corner area after you login. Now your profile page shows with your username, website address etc. and right underneath that there is a red bar that has at least 3 white links in it.. the very right link should say "customize profile".

    Click that and then scroll down on the left side to the 3rd box for settings and you should see a "edit signature" link text. Click on that and they you can put in your quick 1 sentence summary and a link below that.... then save it!

    FYI, below the "field" area you will find a helps section that tells you how you can add bold, underline, etc to your text, etc.

    This is some great info being shared so take advantage of it Dr. Jon!

    Many Blessings,
    Jerold
  • Profile picture of the author Online Bliss
    Personaly I respond to a catchy slogan like: Get "Back" in the Game
    or something that would catch my eye immediately.
    so many business sites (especially Corporate) are so sterile.

    Just an opinion, don't beat me up warriors!
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    with the Guy in the Shades!
    • Profile picture of the author Maria Gudelis
      Originally Posted by Online Bliss View Post

      Personaly I respond to a catchy slogan like: Get "Back" in the Game
      or something that would catch my eye immediately.
      so many business sites (especially Corporate) are so sterile.

      Just an opinion, don't beat me up warriors!
      Yup- fully agree here with online bliss -

      you do need to work on your 'slogan' or aka - 'unique selling proposition' and use that across all your marketing material (offline like flyers, business cards, postcards, direct mail etc. and online- social media sites, your site, etc.)

      I wrote an magazine article on that recently - have pm'd you the link as not sure if i can insert a link in a post here according to WF rules..

      cheers, M
      Signature

      Brand NEW: How To Dominate Facebook SEO - LIVE Coaching - Closes SOON! Get In Now Click Here


  • Profile picture of the author Hackbridge
    Now all we need to do is substitute "Chiropractor" with "car sales man" or "Tool Hire" or "Dentist" or any other business and we'll have a solid plan of action to target offline businesses. C'est Ne Pas?

    It's certainly a goldmine of information that's for sure.

    Thank you.

    Brian
    ps Thank you Maria G for the heads up on this post
  • Profile picture of the author Glenn Leader
    This thead is Gold!

    I'm going to post a link to it from my next
    newsletter, as it contains information that
    I consider to be important to their business
    model development. Thank you all who have
    contributed, or will do so after this post.

    Glenn
    • Profile picture of the author JohnMcCabe
      While I'm mainly in agreement about looking to an outside expert for marketing professional services (gee, ain't that a surprise? ), I do want to differentiate between "subbing it out" and abdicating responsibility.

      I imagine this is even more important for a regulated and licensed service like chiropractic. Giving a marketer free rein and then forgetting about the matter to go back to your practice could be dangerous. If you do hire someone, make darn sure they know what the boundaries are and then check up on them to make sure they stay legal and proper.
  • Profile picture of the author Josh Spaulding
    Originally Posted by fcajon View Post

    I'm a practicing chiropractor who is looking for creative ideas to improve my online marketing. I am new to this forum, but so far I've really liked what I've seen!

    What would be some recommended online marketing strategies? So far I have a practice blog (ocalachiropractic.com), as well as condition specific sites (ocalaspinaldecompression.com, ocalabackpain.com, ocalaneckpain.com, and ocalawhiplashcare.com). My main practice web site is under renovation.

    I have a facebook fan page (facebook.com/ocalaimed), but haven't really done much with it yet.

    What are the most logical steps for me to take from here?

    Thanks in advance!

    Dr. Jon
    Shoot me an email and I'll hook you up with a fellow Chiropractor who is a member of my coaching program. He's a VERY sharp guy and has been marketing his chiropractor business online for a while now. He also coaches other Chiro's in Internet Marketing.

    joshspaulding1 at gmail dot com
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    Rank Tracker Simple, ACCURATE, Affordable Rank Tracking!
    • Profile picture of the author rhino72
      Sending you a DM now, but I'd be glad to talk with your more about it.

      I have a bunch of other chiros that I'm working with to improve their rankings and clean up their sites to make them more focused.

      Now's definitely the time to get more web presence and establish yourself in your community. Looks like you're off to a good start!

      I agree with some of the advice on this thread, but some advice I haven't found to work for my area (as far as generating new patients).

      The main issue I see on your site is the onpage SEO and it's too hard for a potential new patient to find the information they'd want to know before coming to see you. Like;

      Location, office hours and more about you. They'll also want to know how you might be able to help with their problem and if you're on their insurance.

      The blog is great, but you need the main foundation of most needed information easy for the potential new patient to find.
  • Profile picture of the author Roncham
    Another thing on your pop-up, set it to display only once per visit or once per day.
    If I change pages and get hit with the pop-up again.. I'm gone and so will most of your visitors.
  • Profile picture of the author msmonline
    Thanks Maria for sending info on this post! Great stuff guys
  • Profile picture of the author Collette
    Originally Posted by fcajon View Post

    I'm a practicing chiropractor who is looking for creative ideas to improve my online marketing.

    What would be some recommended online marketing strategies?...

    What are the most logical steps for me to take from here?

    Thanks in advance!

    Dr. Jon
    Wrong questions. Cart before horse.

    Better questions:

    - Who's looking for you online?
    - Why are they looking for you?
    - How do you want them to find you? (organic search, PPC, offline referral, all of the above, what?)

    - And - most important - what do you want them to do when they find you?

    Start by answering those questions, and you won't be wasting time pursuing "logical steps" that aren't taking you towards your goal.

    There are lots of ways to market a practice or service. The real question is: What's the best way(s) for YOU to market YOUR practice or service?
    • Profile picture of the author MacFreddie
      Banned
      Hey Doc,

      Make sure you get listed in all these sites (see attachment). I have all of my clients in every single one, including the GPS navigation sites. It's important to have Mapquest, OnStar, TomTom, etc... with all of your info, especially with Mobile technology today.

      In a few years websites will place a much smaller role vs Netbooks, smartphones, etc...

      Get listed correctly in all these sites ASAP. This is the 1st thing I do for all my clients.

      Good Luck, hope the WF helped you.

      Mac
  • Profile picture of the author intromaster
    You need to check out Dr. Ben Altadonna, king of chiropractor marketing.
    Chiropractic Marketing | Marketing for Chiropractic by Ben Altadonna | The Leader in Chiropractic Practice Marketing Solutions

    He's in Dan Kennedy's Platinum Mastermind Group too!
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    PLR99 Announcement Club. Private label rights special offers EXCLUSIVELY to PLR99 club members only. My Own Material. You wont see anywhere else. FREE to join www.plr99.com


  • Profile picture of the author Evita
    Now, see this is why I LOVE the Warrior Forum!!

    There are some GREAT suggestions here!

    So, I looked into some possible keywords for your business, and it seems to me that organic traffic may be a bit low. ??

    You do know about google external keyword tool, yes?
    https://adwords.google.com/select/KeywordToolExternal

    I typed in a some thoughts on what folks would be searching for in Ocala. There doesn't seem o be a whole lot of folks searching for "chiropractor in ocala" and such, but then again, one client can become a long stream of income... so may not need to reach a mass of folks.

    Your site needs some serious rewamping!!
    I concur with Marin Luxton's ideas. Get rid of the nasty pop up... and more.

    I'd be looking into how you can get clients offline to visit your site. Offer sth. nice Some free information, a discount on your services, some "secret" thing. Post fliers, add your site to coupon savors, put a sign on your car, anything that will get your site out there!

    And, by all means put your face right up front.

    Quick story....
    20 some years ago when I started my massage business, (just south of you) I sent out some 700 fliers to folks with properties valued at way over average. My friend split the list with me, she copied the flier I had made with one exception.

    She did not include a picture of herself, and I did.

    She made a total of $70 from her mail out. I made over $200,000 from the same mailout... (repeat business over a number of years)

    When you touch people, like you do, and I do, people will be greatly comforted to see you first.

    You don't need to be handsome or pretty, just look sorta normal and approcaheable.

    Evita
    • Profile picture of the author JNFerree
      Hey Dr. Jon,

      A couple weeks back, a couple of major social media marketing guys from Texas had a big launch on how to do social media marketing the right way. If you Google Perry Belcher or Ryan Deiss, you'll see why I reference them; these boys know their stuff. There were 12,000 of us on their national tele-webinar.

      Since Social Media is growing so fast in all areas, seems to me that any niche marketing plan must include a SMM Branding Strategy in order to compete. One of the key concepts I gleaned from Belcher was to plan ahead (before) you pull the trigger and create your social media personna. His phrase that kinda stuck w/ me was a little crude but more than apropos: "You can't put the **** back in the horse"

      A quick way I found to cover the "primary" social media landscape was to hook up with the DandyID. It might look overwhelming at first, but you don't need to create a profile in all 300+ social sites in their directory, but you should cover the top 20-30. Here's what the end result will look like, once you build a few dozen and get your profile scored. Make sure you get a DandyID Badge too!



      You can also use the Yahoo site MyBlogLog to get cover the main social media sites with your Chiro Branding profile. Yahoo's MyBlogLog gets quite a bit of traffic that you'll find appealing.

      PS: Depending on whether you are the Authoring type; you should probably get a Photobucket account, so you can share relevant images on your blog/website and with your social media audience.

      PSS: Check our the Ning Network too. Here's their Chiro Group
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      Social Shares is the Future of SEO • Social Content Marketing is the Fastest Technique to Generate Significant Social Shares and My DIY Content Marketing System works like a Charm so long as you properly Manage Your Social Media Presence
    • Profile picture of the author JenG
      Awesome advice in this thread! Onsite SEO, a smiling picture of you, and no pop up are key.

      Thanks for the great advice everyone and thanks Maria for the heads up about this thread.

      Jen
    • Profile picture of the author julieannevanzyl
      Boy, what an amazing list of ideas that will get you lots more clients Dr John! Have you considered whether you'll be able to handle all these extra clients yourself?

      You may want to consider making a video series or an E-book that you can sell on your site. That way, you will be able to make a lot more money from the website without spending extra hours in your office.
    • Profile picture of the author TimCastleman
      Setup a Voice Broadcast system immediately.
      Do not do this. Voice broadcast is under big time watch by the FTC, FCC, and a few other 3 letter agencies.

      What about just being different?

      Instead of a client room, what about having you come out and meet with them one on one and have a cup of coffee or a coke with them?

      What about calling them the next day personally checking on them after their visit and make sure they are doing ok?

      What about a hand written thank you note with some fresh baked cookies sent to all your new clients after their first time visit?

      If you want a down and dirty guide to SEO that is way under priced I recommend this one: SEO Straight Up: SEO Course For Newbies - Comprehensive SEO Guide

      Way to cheap and easy to follow to boot.

      Do these things and you'll get more testimonials than you can handle and other people talking about you.

      Good luck.

      Tim

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