Your Opinion Please? Is this a fair way to run an affiliate program?

[Colin Evans]

G'day Warriors,

I create top quality PLR products and I have decided to create an affiliate program to increase sales, but I'm undecided on the method, and would appreciate your opinion on...

1) Using the tradional method where the affiliate commission is decided by a cookie (or direct link referral) for each sale.

or

2) Using the traditional method for the first sale, but thereafter the original affiliate (who got the commission on the first sale) is credited for all future sales made by the customer they referred. The only way I could track this is by using the PayPal email address of the customer - if they use the same PayPal email address for additional purchases, the original affiliate gets credited.

I'm leaning towards the second option but would appreciate your input as an affiliate. Would you promote an affiliate product knowing the affiliate who gets the first sale gets commissions on all sales to their referral in the future?

[Catalyst eMarketing]

Hi Colin,

Traditionally last cookie wins.

My guess is that early joiners would love option 2 but long term, new affiliates may not want to join and would feel like they were possibly doing the work to send a visitor but may not get credit for the sale.