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Do this with your product to see increased word of mouth

by barbling
1 replies
Do people feel happy when they buy your product?

Do they get an emotional 'retail high' when purchasing what you have to offer?

Emotional Advertising: How Brands Use Feelings to Get People to Buy

has some super examples of using emotions in marketing (which are easily applied to IM!).

Emotions mentioned include:

Happiness

Fear

Sad

Anger

Does your sales copy do any of that?

You can get more insights about that over at


https://www.entrepreneur.com/article/205240

https://blog.kissmetrics.com/write-copy-like-apple/

How to Use Emotional Copywriting to Kick-Start Your Sales - Copyblogger

Btw, Genius Custom Web Design and Copywriting Services for Business | Men with Pens (mentioned in the last article) is superb - highly recommended to follow and learn from.

Enjoy!
#increased #mouth #product #word
  • Profile picture of the author danieldesai
    Emotions are something that can be played to your advantage in your marketing if you really understand what are some of the core drivers behind a buying decision.

    This brings to mind the sales video for a muscle building product called "The Adonis Golden Ratio".

    A lot of lesser experienced marketers might assume the best way to sell a muscle building product is to focus on the actual muscle gains as the core driver behind a sales letter/video.

    However, in the sales video for The Adonis Golden Ratio, the main focus was on the feelings of shame and loneliness in not being able to attract a woman.

    Also, there was a lot of fear being induced by the idea of being alone since no-one would be attracted to you.

    There, we saw one of the main emotional drivers behind men working out to build muscle... to impress and/or attract others and feel better about themselves.

    Nice share, Barb.

    Regards,
    Daniel
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