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Help: Internet marketing strategies for men's fashion product

by xjin2
7 replies
Hello warriors,

I just joined this site and writing this thread to ask for some help to sell my product online in USA. Thank you for your review and I truly appreciate any suggestions.

Product background: I am making my own brand no show socks for MEN. My no show socks has unique features compared to the ones in the market referring to styles, materials and anti-slip technologies. There was one similar product launching success by Kickstarter with 60K revenue 2 years ago and it has became a reputable brand currently. I believe that my product was market prove and there is a demand.

Current marketing plan: I am an Instagram bloger so I am pretty familiar with its marketing techniques. However, I donot know too much about other marketing strategies. I have only one goal - selling more socks as possible as I can. I would love to hear advice from you. Thank you so much for your help!
#fashion #internet #marketing #men #product #strategies
  • Profile picture of the author uce
    Hi xjin2, do you have a website? If not, get one and set up a blog, twitter and a FB fan page about your business and post daily. Also put your images on Instagram. So ideally post daily on your blog, FB, twitter, Pinterest and Instagram. Best Regards, Christina
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    • Profile picture of the author xjin2
      thanks for your advice..
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    • Profile picture of the author xjin2
      Originally Posted by uce View Post

      Hi xjin2, do you have a website? If not, get one and set up a blog, twitter and a FB fan page about your business and post daily. Also put your images on Instagram. So ideally post daily on your blog, FB, twitter, Pinterest and Instagram. Best Regards, Christina
      Thanks. Christina.
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  • Profile picture of the author Steve B
    Originally Posted by xjin2 View Post

    I am an Instagram bloger so I am pretty familiar with its marketing techniques.

    Begin with what you already know. If you know how to market on Instagram, and you continued to try to get even better, you could probably make a full time income just by marketing on that one platform.

    Get really good at one specific thing (place and strategy) so that you master it. Then ramp up your campaigns and you will be much farther ahead than trying to learn marketing in dozens of places and never really getting good at any of it.

    Steve
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    • Profile picture of the author xjin2
      Originally Posted by Steve B View Post

      Begin with what you already know. If you know how to market on Instagram, and you continued to try to get even better, you could probably make a full time income just by marketing on that one platform.

      Get really good at one specific thing (place and strategy) so that you master it. Then ramp up your campaigns and you will be much farther ahead than trying to learn marketing in dozens of places and never really getting good at any of it.

      Steve
      Thanks Steve. I strongly agree with you that I should be focus on one platform. I will probably ask my intern to do other work.

      One more question for you. Do you think my case should use affiliate marketing? I am not quiet sure how this works. But if somebody else sell my products on their site only charge me commission, maybe I should try this too?
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  • Profile picture of the author katrim
    As Christina already suggested, you need a website first and foremost. Where do you sell your products, on your own platform?

    If you have an Instagram account you probably already know that you can't use links with your posts and can only put one link inside your Bio.

    If you do the right things this can be very powerful for you. What I mean:

    You can combine your usual posts (I am assuming you're quite dynamic here and post at least daily if not more) with contest posts, driving people to click the link in your Bio and win a set of invisible socks.

    You can also entice your buyers to post pictures once they receive their order and tag your store.

    Offer them discounts for future purchases and send them a nice card with a QR code that they can scan right away and check your page).

    These are some quick ideas on Instagram. You should also create a Business Page for your brand if you don't have one already and tie it in with your website/store.

    The good news is that you can re purpose all your content that you're posting on Instagram into Facebook posts and reach more potential buyers.

    I recommend that you get familiar with Facebook advertising right away. I believe your niche is really passionate about their looks and possibly showing off on social media so you might be staying on a little gold mine here.

    Anyway, in short: attract fans and make them share the brand around.
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    • Profile picture of the author xjin2
      Originally Posted by katrim View Post

      As Christina already suggested, you need a website first and foremost. Where do you sell your products, on your own platform?

      If you have an Instagram account you probably already know that you can't use links with your posts and can only put one link inside your Bio.

      If you do the right things this can be very powerful for you. What I mean:

      You can combine your usual posts (I am assuming you're quite dynamic here and post at least daily if not more) with contest posts, driving people to click the link in your Bio and win a set of invisible socks.

      You can also entice your buyers to post pictures once they receive their order and tag your store.

      Offer them discounts for future purchases and send them a nice card with a QR code that they can scan right away and check your page).

      These are some quick ideas on Instagram. You should also create a Business Page for your brand if you don't have one already and tie it in with your website/store.

      The good news is that you can re purpose all your content that you're posting on Instagram into Facebook posts and reach more potential buyers.

      I recommend that you get familiar with Facebook advertising right away. I believe your niche is really passionate about their looks and possibly showing off on social media so you might be staying on a little gold mine here.

      Anyway, in short: attract fans and make them share the brand around.
      Thanks for the input for FB ads. I will test if it works.

      Do you think my case should use affiliate marketing? I am not quiet sure how this works. But if somebody else sell my products on their site only charge me commission, maybe I should try this too? (same question with Steve. Just want to hear your opinion about this topic too) Thanks..
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