Are internet/affiliate Marketers Flakey?

I recently launched a product on jvzoo called the six figure list. Many people were interested in promoting it and I actually had to deny quite a few.
I got many request from members of this forum Which were basically, "I'm the king of the warrior forum. Approve me at once!" and they were in fact "gods among us" in this forum.
But on launch day they were ALL M.I.A. Of the 90 affiliates that promised me the world only 4 actually did anything at all.
My question is, do internet marketers suffer from some kind of "shiny product" syndrome like buyers do, where they see a shiny new product that looks promising and right away they want to promote it, but like many buyers they do nothing with it?

I even had one well known internet marketer sign up and later ask me, "so when does this launch?" When I told him he says "Oh, im busy that day, good luck though?"
SERIOUSLY??

So is my experience with flakey behavior unique or part of the business?

I'm really curious to hear your responses.