Form or No Form
On my sales page, I am debating whether to have visitors enter their name and email prior to checking out (and before seeing the price). I would label it something like 'Download the guide now', etc.
I realize there are pluses and minuses. the huge plus...I capture name & email, but the possible minus is that visitors will simply leave if they need to enter name & email to see the price.
I'm curious if there are any stats on whether this is a good approach or not.
-Scott
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