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Old 08-25-2009, 04:53 PM   #1
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Default Definitive course in media buys?

I have been searching the forums and google for a good step by step comprehensive course on getting into media buys but cant find anything. Can anyone recommend something that i could research? Thanks!

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Old 08-25-2009, 06:54 PM   #2
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Default Re: Definitive course in media buys?

I was also looking for more information about media buys. Even on Google there's not much to be found from what I saw. I guess it's just a matter of testing and testing and testing again.


-John
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Old 08-25-2009, 07:09 PM   #3
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Default Re: Definitive course in media buys?

anyone have any suggestions?

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Old 08-25-2009, 07:43 PM   #4
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Default Re: Definitive course in media buys?

Maybe these will help:

Affinion: Guide to More Effective Media Buying

Affinion: Resources

Mediassociates - Whitepapers

I never got involved in "media buys" because it was a little pricey for me back in the day. Of course, we're just talking the main three - TV, radio and print. You had to have a pretty substantial budget to play in this game. Of course, things may have changed since then. You can always get a good rate with IO's with some good online ad networks. Is this what you're looking for?

Hope this helps,
Mike

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Old 08-25-2009, 07:45 PM   #5
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Default Re: Definitive course in media buys?

The biggest thing with media buys is you need a BIG budget. Once you have this and are ready to invest a fair bit of money in testing is approach media buy companies. You will need to make a deposit (normally min is a few thousand). Then you need to pray you have a good account manager, because that will determine how profitable (if at all) you are. They will help optimize your campaign and traffic.

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Old 08-25-2009, 08:37 PM   #6
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Default Re: Definitive course in media buys?

Carlos Garcia used to have an old course (few years old) about this....
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Old 09-17-2009, 02:38 PM   #7
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Default Re: Definitive course in media buys?

Hey Jake,

I searched around and couldn't any either but there is a new coaching forum that opened up just this week if you are serious and have the budget for it. Check out my sig if you want to learn more from it!

Jimmy
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