Need Help with a Product Title to Avoid Confusion

Dan C. Rinnert · 08-25-2009, 09:55 PM

I have a guide I've put together. Big guide, lots of information. It's all stuff they need to know.

After they finish the guide, I don't want them to suffer from information overload and not know where to begin. So, I've put together a "Getting Started" guide that basically gives them a direction to go in.

My concern is that they have this big guide and then they have this smaller guide called "Getting Started." Naturally, I would think they would gravitate toward the "Getting Started" guide rather than the big guide they actually need to start with.

And, I don't think a disclaimer of "READ THIS LAST!" would be sufficient. Some people may overlook it or ignore it. I also don't want them to think that the "Getting Started" guide is a shortcut that allows them to skip the big guide.

Any ideas?

melanied · 08-25-2009, 10:36 PM

Maybe you could include it as an addendum at the end of the book, but part of the same PDF?

Dan C. Rinnert · 08-25-2009, 10:45 PM

Quote:

Originally Posted by melanied

Maybe you could include it as an addendum at the end of the book, but part of the same PDF?

It's a little too long to be an addendum.

Jared Alberghini · 08-25-2009, 10:51 PM

Dan,

Sorry if this seems super-obvious, but why wouldn't you want your cutsomers reading the "Getting Started" guide first? (possibly as a free incentive to join your list...)

Just scratchin' my head here...

Give them the basics first... then the advanced stuff... seems like the right progression to me...

Jared

Elmer Hurlstone · 08-25-2009, 10:52 PM

Dan,

How about, "My Special Super Dooper Guide Part II"?

Lead into it with a blurb at the end of "Part I".

Elmer

Tom Brite · 08-25-2009, 10:52 PM

Why not split the big ebook into smaller ebooks?

Then you could name them all part 1 part 2 etc so they would have to follow in a chronological order!

Or alternatively instead of calling it 'Getting Started' why not call it 'Read Last' or even give a new download link at the end of the ebook to download the getting started guide or to view it on a blog or something??

This last method might be quite cool to see the statistics on the views and how long after their purchase it takes them to read the ebook fully!

Hope these suggestions help you dan

Tom Brite

DougBarger · 08-25-2009, 10:57 PM

Hey Dan,

How about titling the one you want read first something like, I don't know,
"Read This First!"

You could have a tagline or something to help it tie in
with the rest of it, but that would eliminate all confusion
in my honest opinion.

Is it too simple?

Pipinscott · 08-25-2009, 10:58 PM

How bout just sending the smaller ebook a day or two later, as a "Bonus" with an explaination that its a roadmap. This would also keep you in front of your customers.

Dan C. Rinnert · 08-25-2009, 11:09 PM

Quote:

Originally Posted by Jared Alberghini

Sorry if this seems super-obvious, but why wouldn't you want your cutsomers reading the "Getting Started" guide first? (possibly as a free incentive to join your list...)

Just scratchin' my head here...

Give them the basics first... then the advanced stuff... seems like the right progression to me...

The "Getting Started" is the, more or less, advanced stuff. My original title was "Putting It All Together" which I didn't much care for.

It's kind of like this... Here's your BIG book of knowledge. And, after that, here's how you put it to use.

I already have a different short guide that I can use as an incentive to join my list. (Or, I might keep that guide as part of the product set and create another guide to be used as an incentive.)

Quote:

Originally Posted by Elmer Hurlstone

How about, "My Special Super Dooper Guide Part II"?

Lead into it with a blurb at the end of "Part I".

I have a series title and then a separate title for each book in the series. So, I have "My Special Super Dooper Guide: The Guidebook" and "My Special Super Dooper Guide: Getting Started" etc.

Quote:

Originally Posted by Tom Brite

Why not split the big ebook into smaller ebooks?

Then you could name them all part 1 part 2 etc so they would have to follow in a chronological order!

Or alternatively instead of calling it 'Getting Started' why not call it 'Read Last' or even give a new download link at the end of the ebook to download the getting started guide or to view it on a blog or something??

This last method might be quite cool to see the statistics on the views and how long after their purchase it takes them to read the ebook fully!

The big book needs to stay as a big book to maintain the organizational structure that I used.

"Read Last" did occur to me, but isn't appealing. Maybe something like "Moving Forward with What You've Learned" or "The Last Step: Taking Action" or something along those lines...

Dan C. Rinnert · 08-25-2009, 11:21 PM

Quote:

Originally Posted by DougBarger

How about titling the one you want read first something like, I don't know,
"Read This First!"

You could have a tagline or something to help it tie in
with the rest of it, but that would eliminate all confusion
in my honest opinion.

Is it too simple?

Yes.

I'm thinking of the PDF names too. I don't want to name my main book "read-first.pdf" because then it sounds like a readme file rather than a full guide.

Of course, the obvious solution that I'm overlooking is to actually have a readme file that explains the order the books should be read in. That could be titled "Read First!"

Quote:

Originally Posted by Pipinscott

How bout just sending the smaller ebook a day or two later, as a "Bonus" with an explaination that its a roadmap. This would also keep you in front of your customers.

I'd really rather give them everything in their purchase all at once. No waiting. If they can read through the whole main product in a weekend, I don't want them to have to wait until Monday before they get the "getting started" package.

Quote:

Originally Posted by TMG Enterprises

Call the second one a cheatsheet or "Your IM Map"...something like that that makes it clear that it's a supplement to the original book.

BINGO! BINGO! BINGO! Going off a tangent on "map" gave me a couple ideas to toy around with that fit the title series... Thanks!

Jared Alberghini · 08-25-2009, 11:23 PM

OK, I gotcha Dan,

How about something like:

Step 1. Learn (Research)
Step 2. React (Apply Learned Knowledge)

Step 3. Profit

People love taking "steps" rather than leaps and bounds...

Dan C. Rinnert · 08-25-2009, 11:31 PM

Quote:

Originally Posted by Jared Alberghini

How about something like:

Step 1. Learn (Research)
Step 2. React (Apply Learned Knowledge)

Step 3. Profit

People love taking "steps" rather than leaps and bounds...

You're the only one that knows my domain name, so if you think back, I think you'll have an idea where I'm going.

selcor · 08-25-2009, 11:37 PM

personally? i always go to the getting started guide first, if its available, a good percentage of your audience will be the same i would suppose...

kf · 08-25-2009, 11:52 PM

Dan - Can you call the after-guide something like 'Review and Action Plan' or 'Action Steps Check-list' 'Stay on Course Check-list' ... or 'Dessert' vs. the Main Course / Meal of the main manual. It makes me think of the Cole's Notes although it's not a cheat sheet, more of a summary and working map.

FifthDimension5 · 08-26-2009, 02:06 AM

You could split the books into two.

a) Read me first (getting started)
b) The actual volume

You could give away the first one in exchange for list membership..

HeySal · 08-26-2009, 02:13 AM

Book 1 - The System
Book 2 - Activation of the system

08-25-2009, 09:55 PM	#1
Dan C. Rinnert I have a lame list. War Room Member Join Date: Jul 2008 Location: One Second into the Future Posts: 4,244 Blog Entries: 1 Thanks: 806 Thanked 2,163 Times in 998 Posts Social Networking	Need Help with a Product Title to Avoid Confusion I have a guide I've put together. Big guide, lots of information. It's all stuff they need to know. After they finish the guide, I don't want them to suffer from information overload and not know where to begin. So, I've put together a "Getting Started" guide that basically gives them a direction to go in. My concern is that they have this big guide and then they have this smaller guide called "Getting Started." Naturally, I would think they would gravitate toward the "Getting Started" guide rather than the big guide they actually need to start with. And, I don't think a disclaimer of "READ THIS LAST!" would be sufficient. Some people may overlook it or ignore it. I also don't want them to think that the "Getting Started" guide is a shortcut that allows them to skip the big guide. Any ideas?
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08-25-2009, 10:36 PM	#2
melanied NicheChick.com War Room Member Join Date: May 2007 Location: Los Angeles, CA Posts: 1,031 Thanks: 43 Thanked 100 Times in 53 Posts Social Networking Contact Info	Re: Need Help with a Product Title to Avoid Confusion Maybe you could include it as an addendum at the end of the book, but part of the same PDF?

08-25-2009, 10:51 PM	#4
Jared Alberghini Godson of The Godfather War Room Member Join Date: Nov 2004 Location: The NorthEast Kingdom - Vermont, USA Posts: 2,163 Blog Entries: 25 Thanks: 786 Thanked 1,065 Times in 441 Posts Social Networking	Re: Need Help with a Product Title to Avoid Confusion Dan, Sorry if this seems super-obvious, but why wouldn't you want your cutsomers reading the "Getting Started" guide first? (possibly as a free incentive to join your list...) Just scratchin' my head here... Give them the basics first... then the advanced stuff... seems like the right progression to me... Jared
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08-25-2009, 10:52 PM	#5
Elmer Hurlstone Senior Warrior Member War Room Member Join Date: May 2006 Location: FLUSA Posts: 1,331 Thanks: 283 Thanked 263 Times in 111 Posts Social Networking Contact Info	Re: Need Help with a Product Title to Avoid Confusion Dan, How about, "My Special Super Dooper Guide Part II"? Lead into it with a blurb at the end of "Part I". Elmer
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08-25-2009, 10:52 PM	#6
Tom Brite Banned War Room Member Join Date: Apr 2009 Location: UK and France Posts: 1,103 Thanks: 261 Thanked 188 Times in 100 Posts Social Networking Contact Info	Re: Need Help with a Product Title to Avoid Confusion Why not split the big ebook into smaller ebooks? Then you could name them all part 1 part 2 etc so they would have to follow in a chronological order! Or alternatively instead of calling it 'Getting Started' why not call it 'Read Last' or even give a new download link at the end of the ebook to download the getting started guide or to view it on a blog or something?? This last method might be quite cool to see the statistics on the views and how long after their purchase it takes them to read the ebook fully! Hope these suggestions help you dan Tom Brite

08-25-2009, 10:57 PM	#7
DougBarger Known, Liked and Trusted War Room Member Join Date: Jun 2007 Location: USA Posts: 3,250 Blog Entries: 1 Thanks: 580 Thanked 240 Times in 145 Posts Social Networking Contact Info	Re: Need Help with a Product Title to Avoid Confusion Hey Dan, How about titling the one you want read first something like, I don't know, "Read This First!" You could have a tagline or something to help it tie in with the rest of it, but that would eliminate all confusion in my honest opinion. Is it too simple?
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08-25-2009, 10:58 PM	#8
Pipinscott Writer, Ghostwriter War Room Member Join Date: May 2007 Location: Tucson, AZ , USA. Posts: 164 Thanks: 53 Thanked 33 Times in 27 Posts Social Networking	Re: Need Help with a Product Title to Avoid Confusion How bout just sending the smaller ebook a day or two later, as a "Bonus" with an explaination that its a roadmap. This would also keep you in front of your customers.

08-25-2009, 11:23 PM	#11
Jared Alberghini Godson of The Godfather War Room Member Join Date: Nov 2004 Location: The NorthEast Kingdom - Vermont, USA Posts: 2,163 Blog Entries: 25 Thanks: 786 Thanked 1,065 Times in 441 Posts Social Networking	Re: Need Help with a Product Title to Avoid Confusion OK, I gotcha Dan, How about something like: Step 1. Learn (Research) Step 2. React (Apply Learned Knowledge) Step 3. Profit People love taking "steps" rather than leaps and bounds...
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08-25-2009, 11:37 PM	#13
selcor Active Warrior War Room Member Join Date: Nov 2008 Posts: 56 Thanks: 1 Thanked 4 Times in 3 Posts	Re: Need Help with a Product Title to Avoid Confusion personally? i always go to the getting started guide first, if its available, a good percentage of your audience will be the same i would suppose...

08-25-2009, 11:52 PM	#14
kf Communi~Kate War Room Member Join Date: Jul 2007 Location: Geographically Independent Posts: 651 Thanks: 152 Thanked 128 Times in 44 Posts	Re: Need Help with a Product Title to Avoid Confusion Dan - Can you call the after-guide something like 'Review and Action Plan' or 'Action Steps Check-list' 'Stay on Course Check-list' ... or 'Dessert' vs. the Main Course / Meal of the main manual. It makes me think of the Cole's Notes although it's not a cheat sheet, more of a summary and working map.
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08-26-2009, 02:06 AM	#15
FifthDimension5 HyperActive Warrior Join Date: Jul 2009 Posts: 186 Thanks: 4 Thanked 24 Times in 20 Posts Social Networking	Re: Need Help with a Product Title to Avoid Confusion You could split the books into two. a) Read me first (getting started) b) The actual volume You could give away the first one in exchange for list membership..

08-26-2009, 02:13 AM	#16
HeySal The Nature Lady War Room Member Join Date: Nov 2004 Location: , , USA. Posts: 4,099 Thanks: 2,673 Thanked 3,187 Times in 1,753 Posts Social Networking	Re: Need Help with a Product Title to Avoid Confusion Book 1 - The System Book 2 - Activation of the system
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